Head Adult Social Care – Improvement & Efficiency
A ‘white paper ‘is an authoritative report or guide
helping readers to understand an issue, solve a
problem, or make a decision
“white papers have tried to perform the dual role
of presenting firm government policies while at the
same time inviting opinions upon them.“
Why have IEWM published a white paper?
• Great things being done in the West Midlands
• People doing amazing things ‘under the radar’
• IEWM Board ‘excited’ by the ‘energy’ of creative people
• Put a marker down
• Provide a platform to do more
How have IEWM gone about producing the white paper?
• Worked with people within local government
• Used the new tools to do it:- Survey Monkey, info
graphics, Flickr, Eventbrite
• Produced a blog
• Used Twitter to tell people about it
Who has contributed to the white paper?
• 31 councils – questionnaire
• 33 case studies
• Brew campers
• Community folk
• Comms folk
• Chief Executives and sector leaders
What does the white paper contain?
• The social media landscape
• Barrier vaulting
• Best practice from around the West Midlands
• Evaluation and ROI
• The Best by West Midlands Survey
• Social media Top Tips
• The IEWM New Ideas Fund
How will we measure if the white paper is making a
• Analysis of our Twitter reach
• Media coverage
• Hits on our blog
• New converts to using social media
• Ideas and proposals for using the new ideas fund
• Tackling some of the public sectors big challenges
The Churchill White Paper (also known as The British White
Paper of 1922) of 3 June 1922 clarified how Britain viewed
the Balfour Declaration, 1917. That Declaration announced
the British intent to aid the "establishment in Palestine of a
national home for the Jewish people." It took its name
from Winston Churchill, the then-Secretary of State for the
"The pessimist sees difficulty in every opportunity.
The optimist sees the opportunity in every difficulty"
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