Why a white paper?

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presentation by Pete Jackson (IEWM)

presentation by Pete Jackson (IEWM)

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  • 1. Pete Jackson Head Adult Social Care – Improvement & Efficiency West Midlands @pete62jackson
  • 2. A ‘white paper ‘is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision “white papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them.“ Wikipedia
  • 3. Why have IEWM published a white paper? • Great things being done in the West Midlands • People doing amazing things ‘under the radar’ • IEWM Board ‘excited’ by the ‘energy’ of creative people • Put a marker down • Provide a platform to do more
  • 4. How have IEWM gone about producing the white paper? • Worked with people within local government • Comms2point0 • Used the new tools to do it:- Survey Monkey, info graphics, Flickr, Eventbrite • Produced a blog • Used Twitter to tell people about it
  • 5. Who has contributed to the white paper? • 31 councils – questionnaire • 33 case studies • Brew campers • Community folk • Comms folk • Chief Executives and sector leaders
  • 6. What does the white paper contain? • The social media landscape • Barrier vaulting • Best practice from around the West Midlands • Evaluation and ROI • The Best by West Midlands Survey • Social media Top Tips • The IEWM New Ideas Fund
  • 7. Where does the white paper cover?
  • 8. How will we measure if the white paper is making a difference ? • Analysis of our Twitter reach • Media coverage • Hits on our blog • New converts to using social media • Ideas and proposals for using the new ideas fund • Tackling some of the public sectors big challenges
  • 9. The Churchill White Paper (also known as The British White Paper of 1922) of 3 June 1922 clarified how Britain viewed the Balfour Declaration, 1917. That Declaration announced the British intent to aid the "establishment in Palestine of a national home for the Jewish people." It took its name from Winston Churchill, the then-Secretary of State for the Colonies. Wikipedia
  • 10. "The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty" Winston Churchill