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trabajo para marketing volkswagen

trabajo para marketing volkswagen

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Transcript

  • 1. VOLKSWAGEN
  • 2.
    • • Volkswagen is a car manufacturer
    • • It was created by Ferdinand Porsche
    • • It was born in 1875 in Germany
    • • In 1988 the production of the new Polo arrived in Pamplona
  • 3.
    • It has 61 factories in diferent countries
    • The biggest factory of Spain is in Pamplona
    • Volkswagen is constituted by brands like Audi, Seat, Skoda…
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.
    • Weaknesses
    • Three dealers in Navarra
    • Long time to get spare parts
    • The stuff cuts to save costs
  • 10.
    • Threats
    • Competitor is leading car sales
    • The crisis (consumption)
    • Lowering prices (competitors)
  • 11.
    • Strengths
    • Polo is the best car
    • Service personaliced
    • Warranty of 5 years
  • 12.  
  • 13.
    • Opportunities
    • Renewal plan
    • Discounts
    • Hydrogen car
  • 14.
    • • Open some more dealers in Navarra
    • • Should hire more staff
    • • Should take a more modern car

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