2. Editing The stage in the film making process in which sound and images are organised into an overall narrative.
3. How it starts The video starts with a mid-shot of Chris Martin’s face, he is looking up. So from this we can connote that he is staring up at the heaving’s to remember the memories he had with his late girlfriend/ It then zooms out to show a dull and dirty setting, which may connote his negative lifestyle. Visual effects are used as the shot fades over the previous one, which may represent his thought track, being muddled up and confused.
4. Reverse edit – When it is rewound so that it plays backwards. A reverse edit is then used throughout the whole video, from this I connote that he wants to change time and reverse it back to when he was happy. He had to learn the words backwards to keep continuity when the film was reversed.
5. 360 Pan A 360 pan shot shows him as continuity editing then shows a memory, which is further back in time, in a new location, but the continuity still works as the video is reversed. It then zooms out which may represent him detaching himself from the world. During the 360 pan shot, there is a jump cut to BMX-ers, so from this we can connote that he is trapped in his grief and the world is carrying on without him.
6. Jump Cuts Jump Cuts – Disorientating transitional device in the middle of continuous film, so it is noticeably advance in time.
7. Match on action Towards the end of the video there is an eye line match on of Chris Martin view of the car crash, this makes it more personal and emotional as its as if we have stepped into his body.