The Business Case for HTML5

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There's a lot of buzz about HTML5 these day. Most of it about what HTML5 can do technically. This presentation tackles the business benefits of HTML5.

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  • Thanks for this Ismail. I was revisiting use cases of HTML5, and stumbled across this.

    I work in the media/game industry, and we use HTML5 quite heavily. We've seen an uptick of customers asking for HTML5 based web experiences.

    The business case for this is quite clear: it's much more cost-effective for companies (brands) to keep engaging users using HTML5 technology, as opposed to native apps.

    I wrote a blog post about this recently:
    http://www.marketjs.com/blog/would-a-brand-spend-$20000-to-acquire-10000-users

    For more case studies, visit
    marketjs.com/case-study
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  • The Business Case for HTML5

    1. THE BUSINE$$CASE FOR HTMLby ismail elshareef | @ielshareef
    2. ISMAIL ELSHAREEFOFFENSES:GRAND WEB SHENANIGANS (15 YRS.)SECRET JAVASCRIPT OPERATIVE (9 YRS.)RUNNING A CELL OF WEB NINJAS (5 YRS.)WAYS OF CONTACT:@IELSHAREEFWWW.ISMAILELSHAREEF.COM
    3. WHAT IS ?HTML
    4. HTML5 ISA COLLECTIONOF CAPABILITIES
    5. semanticweb multimedia & graphics CSS3communication hardware access offlinestorage
    6. LET’S SEE ITIN ACTION...slides.html5rocks.com
    7. THE EARLY DAYS
    8. NOWADAYS
    9. HOW IS THISGOOD FOR MYBUSINESS?
    10. BECAUSEYOU CAREABOUT THECONSUMERS
    11. YOU WANT TOMAKE THEMHAPPY
    12. 5 REASONSWHY HTML5MAKESBUSINESSSENSE
    13. 1.HTML5 ISGOOD FOR THEBOTTOM LINE
    14. THE WEB IS AN OPENPLATFORM. YOU CONTROLYOUR DESTINY
    15. AMAZON USED HTML5TO FREE KINDLE
    16. +MAKINGBUSINESSDECISIONSAROUNDiOSGOTACHAS
    17. HAVE CONTROLOVER YOURPRODUCT SOYOU CAN FOCUSON THECONSUMERS
    18. 2.HTML5 OPTIMIZESYOUR SITE’S SEO
    19. HTML5 TAGSGIVES GRANULARDATA ABOUTYOUR SITE
    20. USE HTML5 SOTHATCONSUMERSCAN FIND YOUFASTER
    21. 3.YOUR WEB TEAM CANHIT THE GROUNDRUNNING WITH HTML5
    22. BUILD FOR THEWEB TO REACHMOST OF YOURCONSUMERSWITH LITTLEOVERHEAD
    23. 4.HTML5 HAS AQUICKER TIME TOMARKET
    24. AVERAGE TIMEFOR iOS APPAPPROVAL IS 2DAYS TO 2WEEKS
    25. AVERAGE TIMEFOR HTML5APP APPROVALIS ZERO
    26. USE THE WEBTO GET YOURUPDATES TOYOURCONSUMERSIN REAL-TIME
    27. 5.HTML5 GIVESYOU AN EDGE OVERTHE COMPETITION
    28. REMEMBER?IT TOOK THEWORLD 8YEARS TO USEAJAXEFFECTIVELY
    29. EARLY ADOPTIONFOSTERSINNOVATION &BETTERUNDERSTANDING
    30. BUSINESSESARE ALREADYUSING HTML5!
    31. HTML5 ISAWESOME FORYOUR BOTTOMLINE, TIME TOMARKET &INNOVATION
    32. RESOURCESHTML5shivhttp://code.google.com/p/html5shiv/Modernizrhttp://www.modernizr.com/HTML5 Rockshttp://www.html5rocks.com/en/HTML5 Boilerplatehttp://html5boilerplate.com/
    33. THANKYOU!http://www.slideshare.net/ielshareef/the-business-case-for-html5 ISMAIL ELSHAREEF @IELSHAREEF WWW.ISMAILELSHAREEF.COM CRE- http://www.w3.org/html/logo/ http://www.flickr.com/photos/chuckschicken/456288169/ http://media.photobucket.com/image/eat%20my%20dust/wroomster/cruises/20080522220445.jpg http://fc09.deviantart.net/fs70/f/2010/283/9/6/swiss_army_knife_by_igraph-d30i7cg.jpg http://www.churchilldebt.com/blog/wp-content/gallery/business/gold_coins.jpg http://paidcontent.org/images/editorial/_original/forrester-tablet-forecast-2010-2015-o.png DITS http://en.wikipedia.org/wiki/File:Usage_share_of_web_browsers_(Source_StatCounter).svg http://www.answersfrommen.com/wp-content/uploads/2011/08/family-guy.gif http://www.gotomycodes.com/userpics/myspacegraphics/Simpsons-Movie/Happy-Bart-and-homer-Simpson.jpg http://www.317am.net/wp-content/uploads/2011/02/mad-men-don-draper.jpg http://www.themarketfinancial.com/wp-content/uploads/2011/01/austin_powers.jpg http://www.wired.com/images_blogs/epicenter/2011/08/Kindle_Unsupported1.jpg http://2.bp.blogspot.com/-rv-6vMeqdYc/TbBLol4tpgI/AAAAAAAAAKo/0M_d2mVyFm0/s1600/clock.gif http://www.johnmunsch.com/images/BattlestarGalactica.jpg

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