Using Twitter to Promote Student Engagement


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Using Twitter to Promote Student Engagement

  1. 1. Using Twitter to Engage Students Dr Ian Elliott 21 June 2012 2:45pm @ian_c_elliott
  2. 2. Introduction• What is student engagement?• 7 Principles• Arguments against• Examples CC Source: Birger Hoppe @ian_c_elliott
  3. 3. WHAT IS STUDENT ENGAGEMENT? @ian_c_elliott
  4. 4. What is student engagement?‘the amount of physical andpsychological energy thatthe student devotes to theacademic experience’(Astin 1984, p. 297). Source: cybrarian77 @ian_c_elliott
  5. 5. 7 PRINCIPLES @ian_c_elliott
  6. 6. 7 Principles1. Student / faculty contact;2. Cooperation among students;3. Active learning;4. Prompt feedback;5. Emphasising time on task;6. Communicating high expectations; and7. Respecting diversity.Chickering and Gamson (1987) @ian_c_elliott
  7. 7. 1. Student / Faculty Contact• Continue debates after class• Access at any time / place• Fit around student & staff commitments• Instantaneousness• Simple way to make announcements• Creation of vibrant „learning community‟• May enable students to ask questions that they would not feel comfortable doing in formal class @ian_c_elliott
  8. 8. 2. Cooperation among students• Using specialist hashtag, e.g. #b3115• Seek guidance / support from peers• Set up virtual study groups• Cooperation can go beyond a single module – or even year group Source: Mark Brannan @ian_c_elliott
  9. 9. 3. Active learning• The learning continues after class – and even after the module!• Help build links between theory and practice• Ask someone in „the real world‟ @ian_c_elliott
  10. 10. 4. Prompt feedback• Peer-to-peer feedback• Staff-student feedback• Student-staff feedback• Employer-student feedback• Employer-staff feedback Source: Travelin Librarian @ian_c_elliott
  11. 11. 5. Emphasising time on task• Reaching students outside formal class time• Sending reminders of deadlines or weekly tasks• Highlighting useful readings or other sources• Especially helpful when linked to current affairs or topical news stories Source: coda @ian_c_elliott
  12. 12. 6. Communicating high expectations• c.170 hours independent study – how is it facilitated?• Highlight good student work• Encourage students to think about links between theory and their own work / lives• Learning does not stop when class stops Source: cometstarmoon @ian_c_elliott
  13. 13. 7. Respecting diversity• Time to think about questions• Equal access to all• Particularly helpful for those who are reserved in class• Emphasising that those who engage will benefit Source: Jiheffe @ian_c_elliott
  14. 14. ARGUMENTS AGAINST @ian_c_elliott
  15. 15. Arguments against• Lack of control• Equality of access• Information overload• Time commitment• It‟s a fad• It‟s not academic Source: Steve and Sara @ian_c_elliott
  16. 16. EXAMPLES @ian_c_elliott
  17. 17. ExamplesWould you like to see more modules using socialnetwork platforms for class feedback and engagement?Yes: 82.05% No: 17.95%Do you prefer using tools such as Twitter, Facebookand Google Docs to the university VLE Blackboard forfeedback and communication?Yes: 76.92% No: 23.08%Source: @Stuart_Hepburn, Senior Lecturer, UWS @ian_c_elliott
  18. 18. Examples@ESRC @Routledge_BMA@LSEImpactBlog @PalgraveBiz@HEA_BusinessEdu @WB_Business@Assoc_of_MBAs @LeverhulmeTrust@THEworldunirank @HarvardBiz@UniversitiesUK @TheEconomist @ian_c_elliott
  19. 19. Examples@RichardBranson Virgin Group @RNTata2000 Ratan Tata,@GuyKawasaki Alltop CEO Chairman of Tata Group@Lord_Sugar Chairman of Amshold @SteveForbesCEO President andGroup CEO of Forbes Media@gcolony Forrester Research CEO @andrewmason Founder/CEO of@DrBobParsons Go Daddy Group GrouponCEO and Founder @MichaelDell Chairman and CEO@jack Jack Dorsey, Twitter DellChairman @selop Stephen Elop@BillGates Founder of Microsoft President/CEO of Nokia @ian_c_elliott
  20. 20. Useful sourcesAstin, Alexander W. (1984) “Student Involvement: A Developmental Theoryfor Higher Education”, Journal of College Student Development, Vol. 40, No. 5, 518-529.Chickering, Arthur W. and Zelda F. Gamson (1987) "Seven principles for good practice inundergraduate education" American Association of Higher Education Bulletin, Vol. 39, No.7,pp.3-7.Elliott, Ian (2012) “Why You Should Tweet”, available online at:, Stuart (2011) “Using Twitter As A Teaching Aid”, available online at: Public Policy Group (2011) “Using Twitter in university research, teaching and impactactivities”, Available online at:, Tony (2010) “Supporting student engagement with Twitter”, available online at:, Mark and Anna Evely (Unknown) “Top Twitter Tips for Academics”, Available online at: @ian_c_elliott
  21. 21. Thank-you! Source: kyz @ian_c_elliott