Return to the local

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AIMIA Future of Digital Retail Presentation by Dean Flynn of IE Agency and David Pisker of Officeworks. A return to the local: from clicks to bricks - the store's not dead.

AIMIA Future of Digital Retail Presentation by Dean Flynn of IE Agency and David Pisker of Officeworks. A return to the local: from clicks to bricks - the store's not dead.

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  • 1. A Return to the Local: From Clicks to Bricks - The Store’s Not Dead
  • 2. MULTI-CHANNEL © All material remains the copyright of IE Media Pty Ltd
  • 3. PLEASE CHANGE HERE
  • 4. YOUR CUSTOMER © All material remains the copyright of IE Media Pty Ltd
  • 5. MULTI-CHANNEL PROBLEMS • It’s expensive: • multiple marketing; • merchandising; and • supply chain teams • Individual: • Channel P&L’s; and • Measures of success • and the list goes on… © All material remains the copyright of IE Media Pty Ltd For Your Customer • Promotions are inconsistent across channels • Product availability varies in-store and online • Customer loyalty information isn’t carried across channels • Payment can’t be used across channels For Your Business
  • 6. © All material remains the copyright of IE Media Pty Ltd
  • 7. So has our every channel approach worked? © All material remains the copyright of IE Media Pty Ltd
  • 8. © All material remains the copyright of IE Media Pty Ltd
  • 9. The line between shopping online and in-store is no longer a line at all; © All material remains the copyright of IE Media Pty Ltd it has simply become shopping Buy in-store, take home Buy online, ship to home Buy online, pick up in-store Buy in-store, ship from store to home 0.54 0.66 0.41 Buy on mobile, ship to home Buy on mobile, pick up in-store 0.58 0.59 0.49 0.62 0.29 0.39 0.5 0.69 0.84 2012 2017 Source: Motorola Solutions, “What’s driving Tomorrow’s Retail Experience?” July 2, 2012 We need to design our offer for increasingly diverse customer behaviours
  • 10. "The store, as the heart of the brand and its emotional centre, cannot be starved of investment and innovation, or appropriate levels of design, media and technology. It needs to be the showcase for interesting new © All material remains the copyright of IE Media Pty Ltd collaborations to keep things exciting”! ! Interbrand
  • 11. THE STORES NOT DEAD
  • 12. UNDERSTAND YOUR CUSTOMERS Using digital to drive customers to store Online • 83% of US shoppers research online before purchasing in store • 80% of UK shoppers have reserved products online for in store collection ! Mobile Usage • 80% of shopping searches are made on a mobile • 47 % of email is opened on a mobile device • 40% of store locator clicks result in a store visit • 43% of shoppers use smartphones to compare prices and read product reviews © All material remains the copyright of IE Media Pty Ltd Sources: Internet Retailer, Econsultancy, Australian Email Marketing Benchmark Statistics Jan 2013 Brandmail
  • 13. SALES ECOSYSTEM Stores Online Multi-brand & Concession Deliver ultimate brand experience Convenience & touch and feel factors Universal focus Entire product catalogue Drive online conversions Ensure your brand is top of mind in competitive environments Support store staff and drive sales in store Drive sales in store & support consistent service levels Real time inventory visibility across all channels
  • 14. © All material remains the copyright of IE Media Pty Ltd
  • 15. © All material remains the copyright of IE Media Pty Ltd
  • 16. © All material remains the copyright of IE Media Pty Ltd
  • 17. CHECKLIST Mobile optimised site and emails Mobile friendly store locator Geo targeting Click and collect Ship from store Store inventory available online Email receipts
  • 18. CONNECTED COMMERCE Agency The © All material remains the copyright of IE Media Pty Ltd