A Return to the Local: 
From Clicks to Bricks - The Store’s Not Dead
MULTI-CHANNEL 
© All material remains the copyright of IE Media Pty Ltd
PLEASE CHANGE HERE
YOUR CUSTOMER 
© All material remains the copyright of IE Media Pty Ltd
MULTI-CHANNEL PROBLEMS 
• It’s expensive: 
• multiple marketing; 
• merchandising; and 
• supply chain teams 
• Individual...
© All material remains the copyright of IE Media Pty Ltd
So has our every channel approach worked? 
© All material remains the copyright of IE Media Pty Ltd
© All material remains the copyright of IE Media Pty Ltd
The line between shopping online and in-store is no longer a line at all; 
© All material remains the copyright of IE Medi...
"The store, as the heart of the brand and its emotional centre, cannot be 
starved of investment and innovation, or approp...
THE STORES NOT DEAD
UNDERSTAND YOUR CUSTOMERS 
Using digital to drive customers to store 
Online 
• 83% of US shoppers research online before ...
SALES ECOSYSTEM 
Stores 
Online 
Multi-brand & 
Concession 
Deliver ultimate brand 
experience 
Convenience & touch 
and f...
© All material remains the copyright of IE Media Pty Ltd
© All material remains the copyright of IE Media Pty Ltd
© All material remains the copyright of IE Media Pty Ltd
CHECKLIST 
Mobile optimised site and emails 
Mobile friendly store locator 
Geo targeting 
Click and collect 
Ship from st...
CONNECTED COMMERCE 
Agency 
The 
© All material remains the copyright of IE Media Pty Ltd
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Return to the local

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AIMIA Future of Digital Retail Presentation by Dean Flynn of IE Agency and David Pisker of Officeworks. A return to the local: from clicks to bricks - the store's not dead.

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Return to the local

  1. 1. A Return to the Local: From Clicks to Bricks - The Store’s Not Dead
  2. 2. MULTI-CHANNEL © All material remains the copyright of IE Media Pty Ltd
  3. 3. PLEASE CHANGE HERE
  4. 4. YOUR CUSTOMER © All material remains the copyright of IE Media Pty Ltd
  5. 5. MULTI-CHANNEL PROBLEMS • It’s expensive: • multiple marketing; • merchandising; and • supply chain teams • Individual: • Channel P&L’s; and • Measures of success • and the list goes on… © All material remains the copyright of IE Media Pty Ltd For Your Customer • Promotions are inconsistent across channels • Product availability varies in-store and online • Customer loyalty information isn’t carried across channels • Payment can’t be used across channels For Your Business
  6. 6. © All material remains the copyright of IE Media Pty Ltd
  7. 7. So has our every channel approach worked? © All material remains the copyright of IE Media Pty Ltd
  8. 8. © All material remains the copyright of IE Media Pty Ltd
  9. 9. The line between shopping online and in-store is no longer a line at all; © All material remains the copyright of IE Media Pty Ltd it has simply become shopping Buy in-store, take home Buy online, ship to home Buy online, pick up in-store Buy in-store, ship from store to home 0.54 0.66 0.41 Buy on mobile, ship to home Buy on mobile, pick up in-store 0.58 0.59 0.49 0.62 0.29 0.39 0.5 0.69 0.84 2012 2017 Source: Motorola Solutions, “What’s driving Tomorrow’s Retail Experience?” July 2, 2012 We need to design our offer for increasingly diverse customer behaviours
  10. 10. "The store, as the heart of the brand and its emotional centre, cannot be starved of investment and innovation, or appropriate levels of design, media and technology. It needs to be the showcase for interesting new © All material remains the copyright of IE Media Pty Ltd collaborations to keep things exciting”! ! Interbrand
  11. 11. THE STORES NOT DEAD
  12. 12. UNDERSTAND YOUR CUSTOMERS Using digital to drive customers to store Online • 83% of US shoppers research online before purchasing in store • 80% of UK shoppers have reserved products online for in store collection ! Mobile Usage • 80% of shopping searches are made on a mobile • 47 % of email is opened on a mobile device • 40% of store locator clicks result in a store visit • 43% of shoppers use smartphones to compare prices and read product reviews © All material remains the copyright of IE Media Pty Ltd Sources: Internet Retailer, Econsultancy, Australian Email Marketing Benchmark Statistics Jan 2013 Brandmail
  13. 13. SALES ECOSYSTEM Stores Online Multi-brand & Concession Deliver ultimate brand experience Convenience & touch and feel factors Universal focus Entire product catalogue Drive online conversions Ensure your brand is top of mind in competitive environments Support store staff and drive sales in store Drive sales in store & support consistent service levels Real time inventory visibility across all channels
  14. 14. © All material remains the copyright of IE Media Pty Ltd
  15. 15. © All material remains the copyright of IE Media Pty Ltd
  16. 16. © All material remains the copyright of IE Media Pty Ltd
  17. 17. CHECKLIST Mobile optimised site and emails Mobile friendly store locator Geo targeting Click and collect Ship from store Store inventory available online Email receipts
  18. 18. CONNECTED COMMERCE Agency The © All material remains the copyright of IE Media Pty Ltd
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