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Social Media for Sport and Business

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A presentation on the digital revolution with UK related Social Media stats accurate as at 2013. Also includes Sport England stats, perfect inspiration for Amateur Sports Clubs to up their Social …

A presentation on the digital revolution with UK related Social Media stats accurate as at 2013. Also includes Sport England stats, perfect inspiration for Amateur Sports Clubs to up their Social Media activity. First presented at the Smartwayforward conference at Lee Valley by Ian Wakefield Sep 2013.

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  • Although there are many more Social Media outlets such as Tumblr , Pininterest , Linkedin and Google Plus we will be focussing only on the Big 4.
  • Monitoring and Evaluation of a sports scheme at UoN and NTU recently confirmed to me that if young people want to try a new sport or find a club, the first thing they do is google it or go onto YouTUBE.YouTUBE is now the second most popular search engine behind Google – it’s important that your Club has a presence on the web, and as we know how important ‘FIRST IMPRESSIONS’ are it’s important that their experience is a good one.
  • Not having a website is not an option in todays fast moving environment. Your website is central to your Social Media strategy.You will notice I referred in the film to 40 Mansfield clubs registered on our Club Finder – if yours is not one of them please register it.In the next few slides I’ve given some examples of website options you may want to consider, if you already have a website I will be following up with examples of how you can improve what you’ve got.
  • I though comparison between your Universities online presence and a similar one in the U.S would be interesting and give us some context.Compared your University to one in the U.STried to compare Sports Clubs like for like but found many of your Clubs either don’t have a website, or a social media presence or eitherSOI then Tried to find two sports I thought would be fairly equal in popularity came up with Ladies Hockey here and Mens Baseball in IndianaLets see how the statistics match up?
  • Our primary aim is to MAKE IT EASY for people to find our Sports ClubThe first statistic I will tell you is that Sports Clubs on the Indiana Website were one click from the Home page, UoN 3 clicksSo first off UoN has 35,000 Students Indian has 12,000 so 1/3 ASK THEMWould you expect Social Media stats to be: Higher for IndianaLower (They only have a 3rd of students)Mixture of Higher and Lower?ObservationsCulture is different in Indiana and the Clubs Social Media almost takes priority over the main University Social MediaUniversity of Nottingham has fantastic Social Media presence , although it’s poor for Sports Clubs. The main University YOUTUBE channel is fantastic and has over 50 playlist but not a single one for Sports Clubs or SportUoN Club websites are hard to find if available and Social Media is in it’s infancy.
  • Not mobile optimisation available “It looks crisp, clean and easy to read. We think it's the best thing we've ever done!”Andy Foster, Mansfield Rugby Club“I love the fact the role of Webmaster can be shared alleviating the burden on one person”Sophie Canssco, Thoroughbreds Netball Club“It's very user friendly and looks professional; links to Facebook and Twitter are also very useful”Mike Williams, LoddiswellAthleti
  • Beeston Hockey ClubSince changing our website to a ClubBuzz website we have successfully combined both our junior and senior sites with an informative site that suits the needs of all our members, parents and coaches. It is so easy to update information, keeping the site current and vibrant and we have had countless compliments from members and visitors alike. The management suite has transformed the way we manage the club and communicate with our members and we would not hesitate to recommend ClubBuzz to other clubs.
  • If you have :The TimeThe MoneyThe expertiseAre not worried about interacted with clubs and leagues then I would recommend this option.
  • For all your online presence try to be consistent with your User name/DomainMake sure it say what you doAnd where you do itUse Google Keyword Search Tool e.g.Nottingham University Hockey Club 58Nottingham University Sport 1600University of Nottingham Sport 1600Football in Nottingham 22,500 searches per monthNottingham Sports 18,500 (Sport Nottingham only (2400)Nottingham Cycling 3600Cycling Nottingham 3600Sports Clubs Nottingham 480Sports Clubs in Nottingham 480Mansfield Athletic Club 720Nottingham University Football Club 73Use the Popular terms in Tags and on your website and your Domain Username if possible.
  • Twitter feeds can be used for #Hashtags Usernames or Key words caution and monitoring required.
  • Alternatively download the Eyedropper tool
  • How do you know your Social Media is working?Top Referrers important Monitor where your traffic is coming from Twitter T.co is now our Top Referrer with approx 500 per month but this is building and Facebook now second with 200 from Facebook and 100 from Facebook Mobile
  • Setting up ! First impressions count
  • Why not get Twitter Usernames when people join up to the Club Also make listThe UoN Main Twitter account is very active as we’ve seen – include them in your Tweets.Try to get outside your current circle of followers.
  • If you’re part of some sort of society/association/group of individuals linked in some way and you want to create a platform that facilitates a non-hierarchical discussion environment amongst a finite (manageable) number of people then you should look into creating a Group. Facebook Pages (unless admin-only) are public, can be found through search, and anyone can join. You can, however, limit them to being visible in certain countries (and to some extent certain ages) only.Facebook Groups can be public, closed (anyone can find Group, only members see posts) or secret (nobody can find the Group unless added by a member).There are two ways to join Groups – a Facebook friend adds you or you ‘ask to join’ and an admin of the Group accepts your request.Groups don’t allow much branding at all. You get only your profile picture (a small square image), and nothing else.Groups don’t allow other tabs/applications. This means you couldn’t run a competition, or have a contact page, welcome page or anything like that.My experience is that Group posts don’t go to your newsfeed. Instead, you get a ‘notification’ that someone has posted in the group. This can be both good and bad – it’s good because people definitely won’t miss it, no matter how long after you post the content they log onto facebook. Groups allow ‘shared documents’ as well as group chat.Fans of a Page cannot see everyone else who is a fan. Members of a group can see other members of that group.Both Pages and groups can create events, post images, allow commenting/liking, restrict posts to only admins, and create polls.
  • How many Facebook friends do you have? To put your friend count in perspective, the average user has 130. Facebook's official stats page is full of little gems like this, and more staggering stats, such as the fact that people spend over 500 billion minutes per month on Facebook, while the current active official user count now stands at over 500 million.As far as Facebook the platform goes, over a million websites have integrated with Facebook, and more than 150 million people engage with Facebook on external websites every month.
  • Either Create your own Channel or talk to UoN about creating a Playlist for youAs of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. And those stats are just for the main YouTube website — they don't incorporate embedded videos or video watched on mobile devices.Social media-related YouTube stats are just as impressive. YouTube says that on average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day.
  • Customised Thumbnail really make a huge difference but this is only possible if you become a partner – this is possible through the settings area.You must however be in good status on copyright infringements - the more videos and better standing you are in the more features become enabled.In Video Programming allows you to add branding through all your videos and auto link to preferred Video’s
  • Customised Thumbnail really make a huge difference but this is only possible if you become a partner – this is possible through the settings area.You must however be in good status on copyright infringements - the more videos and better standing you are in the more features become enabled.In Video Programming allows you to add branding through all your videos and auto link to preferred Video’s
  • Use flickr to both :Source Photo’s for your website under (Creative Commons) See NGB’sAnd to host your Club Photo’s go pro for £20 for 2 years – unlimited storage /high res downloadsStream to your website.4 Billion Pictures on FlickrThe two main goals of Flickr are:Help people make their content available to people who matter to themEnable new ways of organising photo’s and video.YOU CAN ALSO EDIT IMAGES OF FLICKR VIA PICNIKCREATE SLIDESHOWS & CALENDARS FOR FREENO SOFTWARE REQUIRED.
  • Use flickr to both :Source Photo’s for your website under (Creative Commons) See NGB’sAnd to host your Club Photo’s go pro for £20 for 2 years – unlimited storage /high res downloadsStream to your website.4 Billion Pictures on FlickrThe two main goals of Flickr are:Help people make their content available to people who matter to themEnable new ways of organising photo’s and video.YOU CAN ALSO EDIT IMAGES OF FLICKR VIA PICNIKCREATE SLIDESHOWS & CALENDARS FOR FREENO SOFTWARE REQUIRED.
  • Use flickr to both :Source Photo’s for your website under (Creative Commons) See NGB’sAnd to host your Club Photo’s go pro for £20 for 2 years – unlimited storage /high res downloadsStream to your website.4 Billion Pictures on FlickrThe two main goals of Flickr are:Help people make their content available to people who matter to themEnable new ways of organising photo’s and video.YOU CAN ALSO EDIT IMAGES OF FLICKR VIA PICNIKCREATE SLIDESHOWS & CALENDARS FOR FREENO SOFTWARE REQUIRED.
  • Transcript

    • 1. How to use Social Media effectively in Sport and Business Ian Wakefield Chartered Marketer and Fellow of CIMSPA Conference sponsors & supporters TWITTER: @SMARTWayForward Use the Hashtag: #SMARTConference
    • 2. The Digital Media revolution Video removed due to MB see http://www.youtube.com/watch?v=ChQLtOreMH4 &feature=youtu.be
    • 3. Overview of the Presentation Overview Websites Twitter Facebook YouTube/Vine Flickr/Instagram LinkedIn
    • 4. • Keystatistics fromtheVideo Per Second: • 143,000 Tweets • 4.5 million Likes on Facebook • 60,000 Google searches • 1.5 hrs of YouTube video uploaded • 463 pictures posted every second on Instagram
    • 5. Why use Social Media? “We are now in an age where information finds us! Not the other way around!”
    • 6. How do we compare? V Two University Hockey Clubs
    • 7. How do we compare? UoN Indiana State No of Students 35,000 (UK) 12,000 No of clicks to Sports Clubs 3 1 Twitter Followers (Club) 118 3404 Twitter Followers (Uni) 19546 7140 Facebook Likes (Club) 89 8112 Facebook Likes (Uni) 27849 13987 YouTube Channel Views (Club) No 55,000 YouTube Channel Views (Uni) 1.3 million 114,000 Club Website No Yes
    • 8. Your Website - Options The Pitchero Option 1 For: • Free • Low Maintenance • Will Host Shop (Revenue Generating) • Some Leagues use it too • Already hosts 10,000 websites • Includes Social Networking add-ons • Data Base Management • Analytics Options (£) • Has an App Against: • Doesn’t look great • 3rd Party adverts on your site • Service impersonal • Can only use if pitch based Sport • Response time slow • Not optimised for mobiles
    • 9. Your Website - Options The ClubBuzz Option 2For: • Cost from £75 to £199 per annum • Personalised Domain • Includes Database for Members • Can include member billing/payment • Looks reasonably good • Can be used by any club • No 3rd Party Ads • Locally Based • Team selection Tools Against: • Not currently optimised for mobiles • Limited Functionality • No online Shop option • No Twitter feed or Facebook Piles
    • 10. Your Website - Options The Dedicated Website Developer Option 3 For: • It Can look Great • You have more control • You get a personalised service • It makes you stand out • Generally better support • Generally much more flexible • Better Analytics and SEO options Against: • It costs £250 - £750 plus • Annual Hosting Fee • More labour intensive
    • 11. Key features of your website  Easy to find (Consistent with SoMe)  Easy to Navigate  Looks Inspiring  Encourages Interaction  Easy to Contact  Recognisable Branding  Up to date  Analytics  Google Alerts Encourage Shares and Likes
    • 12. Key features of your website Show people how useful and informative it would be to follow you on Twitter Make it easy for people to engage with you on all Social Media Platforms
    • 13. Branding -Colour Match  PowerPoint's  Newsletters  Social Media Platforms  Emails  Graphs  Surveys Colorcombos.com (Hex Codes) http://www.colorcombos.com/index.html Easycalculation.com (RGB Codes) http://easycalculation.com/color-coder.php
    • 14. Google Analytics Understand your website  Who is visiting?  For how long?  How do they find you?  Search terms/words  Desktop/Laptop/Mobile  Who refers for you  What are the trends?  Google Ads
    • 15. Google Analytics - Referrals Understand your website Social Media Top Partners Google
    • 16. Twitter Branding your page  Go to settings & design  Background  Colour Branding  Header (Settings Profile)  Icon (Logo)  Description  Twitter ID  Spam Messages   Analytics via Sprout Social
    • 17. Twitter  Brand your page  Tweet regularly  Use Tweriod  Schedule with Hootsuite  Use Twilerts  Interact with Tweeps  Follow the right Tweeps  Be Gracious  Be interesting, Pictures, Vids  Use Hashtags  #FF  Make the effort to use UN  MT – Modified Tweet Remember starting a tweet with @ means only people following you and the @ will see it!
    • 18. Facebook  Page or Group?  Use branding  Change Cover often  Annotate Cover  Multiple Admin  Encourage Shares  Post links to website  Be interesting Always Fish where your Fish are!
    • 19. Facebook • Photo’s • Use the Albums • Upload Video’s • Beware Copyright issues • Tag People
    • 20. Facebook  Create in PPT save as JPEG  Post Engaging Content  Colour Match  Tag People  Weekly match fixtures  Share with Friends  Time your posts  Competitions for Shares
    • 21. Facebook insights Understand the performance of your page Learn which content resonates with your audience  Optimise your posts
    • 22. YouTube  Use branding  Film your events  Film your training  Create a channel  Create Playlists  Set links to other SoMe  Best video as a Trailer
    • 23. YouTube  Metatags • Titles are important • Content tags too • YouTube Keywords tool  Thumbnails • Accurate • Great ones help • Website overlays Before optimisationAfter optimisation  Annotate video’s • Links to other videos • Subscribe to channel • Overlay website www.
    • 24. What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. Public  Visible to all Vine users  Shareable to Twitter and Facebook  Eligible for public feeds  Any Vine user can comment  Anyone can follow you.  Can be revined Private  Visible only to your followers  Share a post to Twitter or Facebook, or embed it, the post's URL will be revealed. (and seen by anyone with it)  Not eligible for public feeds  Only your followers can comment  Users must request to follow you  Cannot be revined.
    • 25. Flickr  Buy a Digital Camera  Photo’s of:  Coaches  Training  Venues  Competitions  Social events  Tag your photo’s  Be aware of Safeguarding  Use on Website  Use on Social Media
    • 26. FAQS What is Instagram? Instagram is a fun and quirky way to share your life with friends through a series of pictures. Available free through Apple and Google Play • You can get an API and display on your website • You can share on Twitter/Facebook or Flickr • You can be Public or Private (similar to Vine) • There are plans to develop the app for Blackberry, Windows Phone 7/8 & iPad
    • 27. Build and engage with your professional network  Create an individual Profile – keep it up to date and engage with others  Join professional interest groups – engage in discussion  Create a Company page – get listed in service provider directory (paid ads an option)  Create a Group for your interest  Advertise Jobs and Events (paid for service)  277% more effective at bringing in leads than Facebook and Twitter  DON’T spam people  Link your personal profile to your emails/business cards/website/social media
    • 28. Thank you for listening Any questions? Conference sponsors & supporters TWITTER: @SMARTWayForward Use the Hashtag: #SMARTConference

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