Killer Press Releases                               Ian Wakefield                Chartered Marketer (CIM) and Fellow of CI...
Overview of the Presentation   Responsibility   The Hook/Headlines   Lead Paragraph   Body of the Press Release   Rec...
Responsibility       Everybody Somebody, Anybody and Nobody “There was an important job to be done and Everybody was asked...
The Hook/Headlines                             Recent examples! Good Press Releases help                              Top...
Lead Paragraph                    Who?           How?               What?                    Target                   Audi...
Body of the Press releaseGood                                Bad   Include Stats and Figures          Have a rubbish hea...
Recap & Conclusion‘Tell em what you are going toTell em. Tell em. Then tell emwhat you told em! ‘ Ensure you include ‘Abo...
Circulations/Database   Create a Circulation List   Find out the Editors name   Invite them to your events   Network w...
Any Questions?        www.sportnottinghamshire.co.uk        Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin
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Killer Press Releases

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Delivered at the Sport Nottinghamshire Seminars for Clubs and Sports Organisations December 2012

Published in: Business
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Killer Press Releases

  1. 1. Killer Press Releases Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPAMarketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
  2. 2. Overview of the Presentation Responsibility The Hook/Headlines Lead Paragraph Body of the Press Release Recap & Conclusion Circulations Q&A
  3. 3. Responsibility Everybody Somebody, Anybody and Nobody “There was an important job to be done and Everybody was asked to do it. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybodys job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldnt do it. It ended up that Everybody blamed Somebody when actually Nobody asked Anybody.”
  4. 4. The Hook/Headlines Recent examples! Good Press Releases help Top International Fencers come to Nottingham with SEO Use a Good Hook! Everyone has to start somewhere – even First impressions count Olympians Lead with a concept Be creative Nottinghamshire is No 1 for School Games in the UK Test your headline Keep it succinct < 80 Ch Becky Downie to be Ambassador for School Club Bold it Links in Nottinghamshire
  5. 5. Lead Paragraph Who? How? What? Target Audience When? Why? Where?
  6. 6. Body of the Press releaseGood Bad Include Stats and Figures  Have a rubbish headline Quotes  Not Newsworthy Give more detail  Full of Corporate Speak Think of your target audience  Filled with Marketing Speak Reinforce the message  Poorly edited, terrible grammar Avoid Jargon  An Advert Include Resources  A Sales Pitch Proof Read, Proof Read!  A Promotion 1 page Max  NOT NEWSWORTHY!! Remember this is going to people who write for a living!
  7. 7. Recap & Conclusion‘Tell em what you are going toTell em. Tell em. Then tell emwhat you told em! ‘ Ensure you include ‘About us’ Who to contact Check links Publish on your website Publish by Social Media
  8. 8. Circulations/Database Create a Circulation List Find out the Editors name Invite them to your events Network when possible Be gracious Tuesday Mornings best time Include Radio & TV Follow up.
  9. 9. Any Questions? www.sportnottinghamshire.co.uk Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin
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