Killer Press Releases Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPAMarketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
Overview of the Presentation Responsibility The Hook/Headlines Lead Paragraph Body of the Press Release Recap & Conclusion Circulations Q&A
Responsibility Everybody Somebody, Anybody and Nobody “There was an important job to be done and Everybody was asked to do it. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybodys job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldnt do it. It ended up that Everybody blamed Somebody when actually Nobody asked Anybody.”
The Hook/Headlines Recent examples! Good Press Releases help Top International Fencers come to Nottingham with SEO Use a Good Hook! Everyone has to start somewhere – even First impressions count Olympians Lead with a concept Be creative Nottinghamshire is No 1 for School Games in the UK Test your headline Keep it succinct < 80 Ch Becky Downie to be Ambassador for School Club Bold it Links in Nottinghamshire
Body of the Press releaseGood Bad Include Stats and Figures Have a rubbish headline Quotes Not Newsworthy Give more detail Full of Corporate Speak Think of your target audience Filled with Marketing Speak Reinforce the message Poorly edited, terrible grammar Avoid Jargon An Advert Include Resources A Sales Pitch Proof Read, Proof Read! A Promotion 1 page Max NOT NEWSWORTHY!! Remember this is going to people who write for a living!
Recap & Conclusion‘Tell em what you are going toTell em. Tell em. Then tell emwhat you told em! ‘ Ensure you include ‘About us’ Who to contact Check links Publish on your website Publish by Social Media
Circulations/Database Create a Circulation List Find out the Editors name Invite them to your events Network when possible Be gracious Tuesday Mornings best time Include Radio & TV Follow up.
Any Questions? www.sportnottinghamshire.co.uk Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin
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