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Effective use of Social Media for Sports Clubs - Charnwood

Effective use of Social Media for Sports Clubs - Charnwood



Presented to LRS & Charnwood Sports Club group at Loughborough University SportPark on 5th March 2014.

Presented to LRS & Charnwood Sports Club group at Loughborough University SportPark on 5th March 2014.



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    Effective use of Social Media for Sports Clubs - Charnwood Effective use of Social Media for Sports Clubs - Charnwood Presentation Transcript

    • Using Social Media effectively for Sports Clubs March 5th 2014 Loughborough SportPark Ian Wakefield – Chartered Marketer, Digital Communications Manager for GB Basketball & Marketing Officer for the Tour de France (Stage 3) TWITTER: @iandwakefield
    • OVERVIEW OF THE PRESENTATION Overview Websites Twitter Facebook YouTube/Vine Flickr/Instagram
    • Key statistics from the Video Per Second: • • • • • 143,000 Tweets 4.5 million Likes on Facebook 60,000 Google searches 1.5 hrs of YouTube video uploaded 463 pictures posted every second on Instagram
    • WHY USE SOCIAL MEDIA? “We are now in an age where information finds us! Not the other way around!”
    • HOW DO WE COMPARE? V Two University Hockey Clubs
    • HOW DO WE COMPARE? UoN Indiana State No of Students 35,000 (UK) 12,000 No of clicks to Sports Clubs 3 1 Twitter Followers (Club) 118 3404 Twitter Followers (Uni) 19546 7140 Facebook Likes (Club) 89 8112 Facebook Likes (Uni) 27849 13987 YouTube Channel Views (Club) No 55,000 YouTube Channel Views (Uni) 1.3 million 114,000 Club Website No Yes
    • KEY FEATURES OF YOUR WEBSITE  Easy to find (Consistent with SoMe)  Easy to Navigate  Looks Inspiring  Encourages Interaction  Easy to Contact  Recognisable Branding  Up to date  Analytics  Google Alerts  Po.sT Encourage Shares and Likes
    • KEY FEATURES OF YOUR WEBSITE Show people how useful and informative it would be to follow you on Twitter Make it easy for people to engage with you on all Social Media Platforms
    • BRANDING – COLOUR MATCH  PowerPoint's  Newsletters  Social Media Platforms  Emails  Graphs  Surveys Colorcombos.com (Hex Codes) http://www.colorcombos.com/index.html Easycalculation.com (RGB Codes) http://easycalculation.com/color-coder.php
    • GOOGLE ANALYTICS Understand your website  Who is visiting?  For how long?  How do they find you?  Search terms/words  Desktop/Laptop/Mobile  Who refers for you  What are the trends?  Google Ads
    • GOOGLE ANALYTICS - REFERRALS Understand your website Social Media Top Partners Google
    • TWITTER Branding your page          Go to settings & design Background Colour Branding Header (Settings Profile) Icon (Logo) Description Twitter ID Spam Messages  Analytics via Sprout Social
    • TWITTER  Brand your page  Tweet regularly  Use Tweriod or Twitonomy  Schedule with Hootsuite/Tweetdeck  Use Twilerts/Meltwater  Interact with Tweeps  Follow the right Tweeps  Be Gracious  Be interesting, Pictures, Vids  Use Hashtags /Hashtracking.com  #FF  Make the effort to use UN  MT – Modified Tweet Remember starting a tweet with @ means only people following you and the @ will see it!
    • FACEBOOK Page or Group? Use branding Change Cover often Annotate Cover Multiple Admin Encourage Shares Post links to website Be interesting Always Fish where your Fish are!
    • FACEBOOK • Photo’s • Use the Albums • Upload Video’s • Beware Copyright issues • Tag People and Topics
    • FACEBOOK          Create in PPT save as JPEG Or Photoshop/IPAD or both Post Engaging Content Colour Match Tag People Weekly match fixtures Share with Friends Time your posts Competitions for Shares
    • FACEBOOK INSIGHTS Learn when people read your posts and schedule accordingly
    • YOUTUBE Use branding Film your events Film your training Create a channel Create Playlists Set links to other SoMe Best video as a Trailer
    • YOUTUBE Metatags  Annotate video’s • Titles are important • Content tags too • YouTube Keywords tool  Thumbnails • Links to other videos • Subscribe to channel • Overlay website www. • Accurate • Great ones help • Website overlays After optimisation Before optimisation
    • What is Vine? Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook. Public  Visible to all Vine users  Shareable to Twitter and Facebook  Eligible for public feeds  Any Vine user can comment  Anyone can follow you.  Can be revined Private  Visible only to your followers  Share a post to Twitter or Facebook, or embed it, the post's URL will be revealed. (and seen by anyone with it)  Not eligible for public feeds  Only your followers can comment  Users must request to follow you  Cannot be revined.
    • FLICKR  Buy a Digital Camera  Photo’s of:  Coaches  Training  Venues  Competitions  Social events  Tag your photo’s  Be aware of Safeguarding  Use on Website  Use on Social Media
    • FAQS What is Instagram? Instagram is a fun and quirky way to share your life with friends through a series of pictures. Available free through Apple and Google Play • • • • You can get an API and display on your website You can share on Twitter/Facebook or Flickr You can be Public or Private (similar to Vine) There are plans to develop the app for Blackberry, Windows Phone 7/8 & iPad