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!                                                                            ?                                            ...
Rapid growth of coupon               Pop-up stores               Loyalty programs                 Case of Amazon          ...
It’s quick and easy     Customer wants to           Apps with rewarded          We are comfortable            Customers tr...
12 000                                                           20% OFF                                                  ...
An opportunity to shop on a discount, getting free shippingand avoiding standing in lines promts customer to downloada fre...
This type of promotion is inspired by case of Dropbox - they give 250mb if free storage space for each friend that has reg...
Coupon services are nothing new - they serve the essence of discounts - to get more customers to buy a product today to st...
When you use the same product-wall printfrom Brick&Click store as an outdoor ad -every location you place it becomes a pop...
Since retail 2.0 is in its development stage,and has strong development perspective,with a real chance to become must-have...
It is a right question to ask - why should we use a mobile device to makepurchaces if we have customer cards, interactive ...
Brick&Click
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Brick&Click

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Retail 2.0

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Transcript of "Brick&Click"

  1. 1. ! ? , , , app.. Full functionality of It is a common emotion People would rather One Facebook account It’s not what technology web browsing is now of social networks listen to other users may be used to sign up for we have to sell - it’s what avaliable via mobile to share, what, where, than to ads - proven by any service, your e-mail best customer experiencedevices - web is no longer with whom are you rapid growth of advice servises. is a universal login - everybody we can deliver, and only thenon the desktop and laptop. doing. got used to sign up quickly what technology should be developed to make it possible ! coffee Public spaces are becoming creative People are still looking Temporary retail in places where General public appreciates clusters, they are filled with new for free wify around customers work, spend their lectures, attends seminars, public, new function and the city, because not all free time have become a trend are eager to broader their software devices support 3g over last two years overview.
  2. 2. Rapid growth of coupon Pop-up stores Loyalty programs Case of Amazon Most businesses Regular emails servises, that are appear on events stimulate customers shows that sometimes run pages and apps sent to members conceptually introducing and operate in the to stay with the brand people buy stuff only because in social networks to keep them upthe same discounts in new environment, familliar and buy more it was shown to them in the communicate with to date with latest package and convenient right time, based on history of customers and news and great deals for the customer purchaces, and personal access their personal data information Business takes active By carrying out QR codes are widely Business try to Age, gender, Digital publishing part in social life of internal research, used to gain quick shift their customers gepgraphicaly is a way to distribute its customers - a company doesn’t only access to information online using place targeted ads in social print materials by sponsoring and improve inhouse intelligence via camera of mobile device of sale campaigns in networks are very likely online and on mobile organizing events in the field, but also and simple software their stores to reach the right devices, and to include gain trustworthy among audience interactive elements clients and partners. into publications.
  3. 3. It’s quick and easy Customer wants to Apps with rewarded We are comfortable Customers try to Multy-platform accounts to sign up in be in control of what he challenges have proved that on our devices we are find as many info help to manage user data online one click. buys,what discounts he success, AlterGeo and always loged in into mail, about the product as they with no need to go back gets. Foursquare business in facebook, it’s private can before they make to external phisical media in a way built on this space. purchase concept.
  4. 4. 12 000 20% OFF 2 O 20% OFFClick and Brick is useful tool for businesses that do have a network of phisical locations but wish to transfer major customer flow online. There are three easy steps:Every item on the shelf has an interactive POS material with a QR code on it, that offers to buy online on a discount, for items that are not presented on shelves -but are online, there is a wall-size print featuring pictures and QR codes that lead to this items in on-line store. Interactive screen contains information aboutevery item, pictures, videos, 3d models, user may select colour, memory size and other specification and get a QR code for this unique purchase, to scan withmobile device or take a picture to scan later. An app for IOS, Android and other popular platforms has a feature of scanning QR codes, but it is actually an onlinestore app, that integrates this feature for greater user experience.
  5. 5. An opportunity to shop on a discount, getting free shippingand avoiding standing in lines promts customer to downloada free app, initially to scan QR codes.But, an app is actually a fully functional online store, that issynchronized with user’s account on a web site and otherplatforms.The app serves as a universal payment tool - there is no needin discount cards, that you always forget to take with you,no need to fill out forms, no need to log in to an interactiveterminal each time - your wallet, your identification card, youraccount with all your personal information, bonuses, purchasehistory is always in your pocket on your mobile device.Once user downloads the app, he easily logs in with his Facebook,Twitter or Vkontakte account, and all his personal informationis filed automaticaly. Now, an app can keep track of what a customerhave bought or just looked through, and give personolized adviceof what may interest him just as Amazon does, as well based onage, gender and other personal information accessible via socialnetwork account.From now on customer is not just a customer anymore - he is a member.Now he can browse through online store, invite his friends insocial networks to use the app, share great deal he got, and earnbonuses for this actions, this way promoting the app online.While using an app, a member can be promted to usesocial network app, like the store on Facebook, get emails with specialoffers and best deals, always be informed, all within one account,synchronyzed among different platforms and devices.
  6. 6. This type of promotion is inspired by case of Dropbox - they give 250mb if free storage space for each friend that has registered via your invite.This shifts marketing budget to discounts, but very accurate ones. Users have an account, and may earn money for completing challenges.They earn their first bonus for downloading the app, then - for inviting their friends. Nothing new so far. But - then a customer starts makingpurchases - and may get a discount for sharing a deal he just made on Facebook, Twitter, Vkontakte, the more accounts - the more discounts!But it’s not all the majic - to stimulate most active users of social networks - you may give them bonus of discount based on how many friendsthey have, say, on Facebook - this way you pay for exact number of users that will get to know about you - just set the price, according to how youvalue a new unique user. This way people may use the app to earn money - literaly getting payed for promoting your service - the app this wayhas an element of a game, users are inspired to tell more friends about the app. This also suits the identified thrend - users tend to believewhat other people share and advice online - more than what they see in commercials. This way an app is promoted in most active and perspectiveenvironment - in social networks.
  7. 7. Coupon services are nothing new - they serve the essence of discounts - to get more customers to buy a product today to stimulate cashflow, which is crucial for every retail business. What they did well was selling the old trick in new cover - discounts are annoying, theymake you feel they’re trying to push you stuff you don’t need - but coupons, serving absolutely the same goal as discounts, have made itsocial, and online, and, in the end, fun. In a store 2.0 there is a great apportunity to use this approach without giving away any added walueto Groupon. The same mechanism can be ran inside your store - via your mobile app, there can be a special section in best deals with thesame message - to buy a coupon, or make a reservation to buy an item, and if a minimum feasible number of buyers is reached - the dealis done. One more advantage of this approach is advertizing gear of coupon servises - you can advertize deals with Facebook targeted ads,and have people register and start using your service. Unlike groupon - you have a store to browse, not just short-time deal, plus an opportunityto earn bonuses by sharing with your friends!
  8. 8. When you use the same product-wall printfrom Brick&Click store as an outdoor ad -every location you place it becomes a pop-up store!It may be on subway, on a bench, a lightbox - and ifyou provide a free wify and place to sit in some locationsit would automaticaly create a public space around -people are still looking for free wify in the city,sometimes having to stand near coffe shops to checktheir mail - now they will have connection inthe street, and you’ll get a word of mouth, a good casefor blogs and new users of your service!This format of outdoor can be used at differentevents in public places, parks, indoor locations,parties, as a real pop-up store - sell where your customeris, with minimum expence!Expose goods relevant to the event, to the categogy of,location, time of year.
  9. 9. Since retail 2.0 is in its development stage,and has strong development perspective,with a real chance to become must-havepractice for retail busuness - there is a chanceto become a guru of retail 2.0 - to be associatedwith this industry as a leader in intellegenceand research by holding a retail 2.0 researchlab, blogging on the topic, rebloging and retweetingGoogle ZMOT project, McKinsey Marketingreports, other retail labs, holding lectures andseminars.This will contribute to intangible assets such asreputation, trustworthy, your company will becomean issuer of knowledge in this field.Retail itself is a broad and interesting, creativeresearch topic, consumerism is the only trueinternational launguage that managed to cross allthe boarders, geographical, ethical, ethnical,religious.On the other hand, internal research mayhelp to improve your servises and be on theedge of innovation to make a true industry leader.
  10. 10. It is a right question to ask - why should we use a mobile device to makepurchaces if we have customer cards, interactive terminals, or can symplypay cash upon delivery?There are many ansvers.To start with the fact that cards are forgotten home most of the time, to get themuser has to fill in forms, employees have to do paperwork, manually type incustomer information. When you download an app you simply login with yourFacebook, Twitter or Vkontakte account, and all the information is automaticalythere.Interactive terminals are good for displaying goods - but not for purchasing.Imagine a walk-in customer - having to somehow identify himself - enter adress,name, when he can just scan a code and walk away, arranging delivery time on the go.Paying with cash leaves no record, at least for a customer, while in the mobile deviceall the history, bonuses, discounts are preserved and displayed on demand.Also, we should remember that retail 2.0 is an emerging format, and, switching to it,business should think a decade ahead. Remenber, how mobile internet,usage of apps, device functionality and distribution has improved over last year?Now imagine what is coming in next 5 years. Quite a reasonable horizon fora business to foresee.To be on competitive edge you must provide the best customer experience.For customer, shopping is an emotional journey - and you have to make themfeel good using your service - being where they feel confortable - in theirmobile device, simply - in their pocket!
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