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Who do we influence? What difference do we make? Penelope Beynon Sunder Mahendra Date: 18 Nov 2010
Expanding our understanding of the Theory of Change for intermediary work, by understanding influence
Government 41 (12 named agencies) NGOs 13 Donors / Multilaterals 7 Beneficiaries 15 Researchers / Universities 7 Others 2 Who are you trying to influence?
Government NGOs Donors / Multilaterals Beneficiaries Researchers / Universities Others What changes are you seeking? “ To implement the above mentioned recommendations” “ More job ready youth” “ they have the skills for rigorous research to study relevant social problems” “ To target grassroots organisations for granting funds” “ Work practices (related to the use of new technologies)” “ wider coverage of key issues and appropriate reporting”
First a quick exercise
Split into groups based on the colour and number of your card 30mins – discuss and document
ALL - Who are you trying to influence?
Map named agencies onto the influence diagram
Groups 1,2,3 - What strategies do you use for reaching those people?
Groups 4,5,6 - How do you evaluate the success of your influencing work?