The “Readiness” Framework and Standards for
            Green ICT Adoption
– Saving Money while Saving Energy and the Plan...
Overview

• About Us
• Green IT Benefits
• Green IT Framework
• Closing Words

                       2
About us
GRAEME PHILIPSON
•   Founder and Research Director of Connection Research
     – A market research and analysis f...
About You:
Innovator, Early Adopter, or …?




                                                                    4
Evere...
Green IT Benefits – Your Company
- Improvement in sustaining your IT operations
and infrastructure

- Lower operating expe...
Green IT Benefits - World

 Green information technology (IT)
can be one of the world’s strongest
 assets in achieving and...
Emissions reduction –
 Indonesia’s commitment
  To reduce carbon emissions by
26% by 2020, based on business-as-
usual lev...
The Business Case for Green IT
- IT infrastructure typically accounts for more
than 20% of the energy used in an office
bu...
Why A Framework?
• There is no clear definition of Green IT
   – It means different things to different
     people

• The...
The Evolution of the Framework
• Separate and independent work by
  Connection Research, RMIT University
  (2008) & applie...
The First Thoughts (2008)
              Connection Research                                   RMIT University
            ...
The Combined Green IT Framework
                    (version 3 – 2010)

Attitude


Policy

                            Des...
The Green IT Framework – Key Pillars



           Desktop

            Mobile




                                   13
First pillar



Desktop

Mobile




                 14
Second pillar



Desktop

Mobile




                15
Third pillar



Desktop

Mobile




                16
Fourth pillar



Desktop

Mobile




                17
The Green IT Framework – Key Actions

Attitude


Policy


Practice


Technology



Metrics
 Measure     Monitor   Manage  ...
How it Works
• Each Pillar (and each component within
  each pillar) is affected by the five actions

• We can measure, vi...
The Green IT Framework
Attitude


Policy

                            Desktop

Practice                    Mobile




Tech...
The Measurement Methodology –
Green IT Capability Maturity Model




                                     21
The Framework “Package”
• Survey for benchmarking

• Executive and IT Technical Training

• Organisational Certification –...
The Online Survey
• 30-40 minutes
• Questions on each aspect of the
  Framework
• All quantified according to the
  Capabi...
The Benchmarking Methodology
• All data collected for all respondents
  – Quantified and normalised

• Each response appli...
The Green IT Readiness Index (GrITx)
• Overall Index (0-100) comprising five
  sub-indexes

• Allows for benchmarking betw...
Green IT in Australia – Survey 2010
       Measures by Pillar ...




                                      26
Measures by
Industry ...




           27
Measures over Time ...




                         28
An Emerging International Standard
• Australia (2009 and 2010)

• United Kingdom Government (completed)

• United Kingdom ...
The Green IT Executive Training
       Ideal for Top-Executives / IT / Facility professionals
        who have decision m...
Organisational Certification




Certification program is designed to easily identify and recognise
those organisations wh...
Closing Words - Go Green and
     Realise the Cost Savings!
• Green IT including Energy Efficiency is
  a Competitiveness ...
About International Green IT Week
               www.GreenITweek.org
•   Goal: - to mobilise both consumers and corporates...
Australia leads in Green ICT education
- first programs of their kind in the world !
• Australian National University Mast...
Graeme Philipson
graemep@connectionresearch.com.au
         +61 2 9467 9800
  www.connectionresearch.com.au
        Idris ...
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Framework Model For Greening It Green IT Seminar Binus Final

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The presentation is to introduce the Green IT \'Readiness\' Framework to quantify Green IT capability and maturity of organisations

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Framework Model For Greening It Green IT Seminar Binus Final

  1. 1. The “Readiness” Framework and Standards for Green ICT Adoption – Saving Money while Saving Energy and the Planet Graeme Philipson and Idris Sulaiman Presentation to BINUS University, Jakarta, 19 May 2010
  2. 2. Overview • About Us • Green IT Benefits • Green IT Framework • Closing Words 2
  3. 3. About us GRAEME PHILIPSON • Founder and Research Director of Connection Research – A market research and analysis firm specialising in the convergence of sustainable and, digital technologies – 30+ years in IT as a market researcher, analyst and journalist – Founding editor of MIS Magazine and former Gartner research director IDRIS SULAIMAN • Green IT Practice Researcher, Visiting Fellow, ANU-CECS – Green IT Diffusion and Energy Efficiency Regulation • Research and education adviser (and former CEO) of ComputersOFF – Independent and not-for-profit organisation – A certification program • Member of Aust. Computer Society (ACS) & Aust. Inst. of Energy (AIE) 3
  4. 4. About You: Innovator, Early Adopter, or …? 4 Everett Rogers (1962), Diffusion of Innovations – Fifth Ed., 2003
  5. 5. Green IT Benefits – Your Company - Improvement in sustaining your IT operations and infrastructure - Lower operating expenses (esp. electricity) - Reduction or avoidance of capital expenditures - Align corporate green initiatives to raise branding - Contemporary appeal to employees - Compliance with regulations and CSR demands 5
  6. 6. Green IT Benefits - World Green information technology (IT) can be one of the world’s strongest assets in achieving and sustaining a prosperous, low-carbon economy - Michael Dell Green IT Key to Achieving a Low-Carbon Economy, 2008 6
  7. 7. Emissions reduction – Indonesia’s commitment To reduce carbon emissions by 26% by 2020, based on business-as- usual levels. With enhanced international assistance, Indonesia offered an increased reduction of 41% by 2020, based on business-as-usual levels President Dr. Yudhoyono, COP-15 Denmark. 7
  8. 8. The Business Case for Green IT - IT infrastructure typically accounts for more than 20% of the energy used in an office building, with up to 70% attributed to IT in some offices (especially with a large data centre) - IT-related electricity operating costs (and emissions) can easily be cut by 15% (just by doing simple things) or more than 50% (by deployment of more energy efficient systems) - It’s about basic process improvements to efficiency (including change in organisational behaviour use or culture) AND judicious deployment of energy-efficient products 8
  9. 9. Why A Framework? • There is no clear definition of Green IT – It means different things to different people • There are many components to Green IT – No standardised way of representing them • A Framework provides a consistent structure – A reference point for further analysis 9
  10. 10. The Evolution of the Framework • Separate and independent work by Connection Research, RMIT University (2008) & applied work at Aust. National University (2009- ) • Similar approaches, similar methodology – agreement to combine into a single framework and methodology • Subsequent refinement through input from many users, vendors, consultants, academics 10
  11. 11. The First Thoughts (2008) Connection Research RMIT University “Pentagram” “G-Readiness” Enabling the End User Business Efficiencies Measuring & Data Centre Monitoring Efficiencies Procurement & Lifecycle Five Key Components of Green IT Hierarchical Breakdown 11
  12. 12. The Combined Green IT Framework (version 3 – 2010) Attitude Policy Desktop Practice Mobile Technology Metrics Measure Monitor Manage Mitigate 12
  13. 13. The Green IT Framework – Key Pillars Desktop Mobile 13
  14. 14. First pillar Desktop Mobile 14
  15. 15. Second pillar Desktop Mobile 15
  16. 16. Third pillar Desktop Mobile 16
  17. 17. Fourth pillar Desktop Mobile 17
  18. 18. The Green IT Framework – Key Actions Attitude Policy Practice Technology Metrics Measure Monitor Manage Mitigate 18
  19. 19. How it Works • Each Pillar (and each component within each pillar) is affected by the five actions • We can measure, via a survey, the extent to which an organisation is enacting each action in each component of each pillar • We can then quantify each of these and create and Index 19
  20. 20. The Green IT Framework Attitude Policy Desktop Practice Mobile Technology Metrics Measure Monitor Manage Mitigate 20
  21. 21. The Measurement Methodology – Green IT Capability Maturity Model 21
  22. 22. The Framework “Package” • Survey for benchmarking • Executive and IT Technical Training • Organisational Certification – ComputersOFF • Individual Certification - CompTIA 22
  23. 23. The Online Survey • 30-40 minutes • Questions on each aspect of the Framework • All quantified according to the Capability Maturity Model • Non-technical – policies, implementation, practices, etc. 23
  24. 24. The Benchmarking Methodology • All data collected for all respondents – Quantified and normalised • Each response applied to the appropriate Pillar of the Framework – plus the “Metrics” action • Allows for the creation of five Indexes – Weighted average of all responses to that Pillar, expressed as 0-100 24
  25. 25. The Green IT Readiness Index (GrITx) • Overall Index (0-100) comprising five sub-indexes • Allows for benchmarking between industries, countries, and for a single organisation over time • A unique tool for quantifying Green IT maturity (or “readiness”) 25
  26. 26. Green IT in Australia – Survey 2010 Measures by Pillar ... 26
  27. 27. Measures by Industry ... 27
  28. 28. Measures over Time ... 28
  29. 29. An Emerging International Standard • Australia (2009 and 2010) • United Kingdom Government (completed) • United Kingdom Industry (underway) • US industry (underway) • India (completed) • Scandinavia (under discussion) • ASEAN (under discussion) 29 • Indonesia (under discussion)
  30. 30. The Green IT Executive Training Ideal for Top-Executives / IT / Facility professionals who have decision making authority over a company's IT infrastructure Ideal for IT / Facility professionals who work in implementing green IT initiatives such as IT managers, data center or facilities/operations managers, IT technicians, and system or network administrators Strata Green IT Certificate Courses not only teach organisations  how they can minimise the emissions caused by their IT systems but also  how IT can be used as an enabler 30
  31. 31. Organisational Certification Certification program is designed to easily identify and recognise those organisations who commit themselves to reducing their impact on the environment, through their energy-efficient and 31 green IT initiatives.
  32. 32. Closing Words - Go Green and Realise the Cost Savings! • Green IT including Energy Efficiency is a Competitiveness Issue • Make a commitment to action • The Green IT Framework is a “tried and tested” tool for quantifying Green IT maturity (or “readiness”) 32
  33. 33. About International Green IT Week www.GreenITweek.org • Goal: - to mobilise both consumers and corporates - to take action on Green IT • Ambassadors: to help with both CO and Green IT Week brand awareness and green IT education. Global Ambassadors confirmed in Sydney, Germany and Italy, spreading the word. • Many Activities: – 3-day Virtual Event - confirmed 20 green IT experts and speakers from around the globe including Australia, US, UK, Italy, Germany and Canada – Physical activities - e.g. Education, Networking Events, Cocktail Reception, PR launches, etc. 33
  34. 34. Australia leads in Green ICT education - first programs of their kind in the world ! • Australian National University Masters Course in Green ICT Strategies http://studyat.anu.edu.au/courses/COMP7310;details.html • Aust. Computer Society’s Professional Green IT Education Program http://www.acs.org.au/cpeprogram/index.cfm?action=show&c onID=greenict • ConnectionResearch-Excom Green IT Carbon Ready Courses http://www.greenit.edu.au
  35. 35. Graeme Philipson graemep@connectionresearch.com.au +61 2 9467 9800 www.connectionresearch.com.au Idris F Sulaiman PhD idris.sulaiman@anu.edu.au +61 2 6125 5694 http://cecs.anu.edu.au www.computersoff.org

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