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Social Media History

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  • 1. Social Media History Ido Fluk
  • 2. 1978: Bulletin Board System BBS Ido Fluk
  • 3. Geek communication moves from group meetings to BBSs Ido Fluk
  • 4. PROBLEM
    • How can user groups, sprawled across many BBSs communicate?
    Ido Fluk
  • 5. 1979: Newsgroups Ido Fluk
  • 6. PROBLEM
    • OK for articles and messages. But what about emotions? Graphics? Photos?
    Ido Fluk
  • 7. :-)
    • 1982: professor Scott E. Fahlman uses a sideways smiley.
    Ido Fluk
  • 8. ASCII/ANSI Art Ido Fluk
  • 9. GUI centered BBSs
    • CompuServe
    • Israel: Othello, Zoë
    Ido Fluk
  • 10. PROBLEM
    • BBS communication is limited by the # of nodes
    • BBSs are always one sided: a bunch of clients connect to 1 BBS.
    Ido Fluk
  • 11. Mid 90s: RIP BBS
    • http://www.youtube.com/watchv=-1l6aBgX5UY
    Ido Fluk
  • 12. Early email Ido Fluk
  • 13. IRC Live Multi-User Conversation Ido Fluk
  • 14. PROBLEM
    • What’s the best way to use this thing?
    Ido Fluk
  • 15. The battle for “Homepage of the Internet” begins Ido Fluk
  • 16. AOL
    • http://www. youtube .com/watch?v=-1l6aBgX5UY
    Ido Fluk
  • 17. Portals Ido Fluk
  • 18. Ido Fluk
  • 19. Ido Fluk
  • 20. וואלה ! A dream of a world of Mega-portals and Niche-portals Ido Fluk
  • 21. Ido Fluk
  • 22. Search Ido Fluk
  • 23. PROBLEM
    • I don’t know when my friends are online, and even if I do, there’s no way to communicate with them.
    Ido Fluk
  • 24. Instant messaging
    • 1996: Mirabilis introduces ICQ
    • “ Such A Good Feeling To Be Among Friends...”
    Ido Fluk
  • 25. BLOGs
    • 1997 “Scripting News”
    Ido Fluk
  • 26. PROBLEM
    • Download speeds suck.
    Ido Fluk
  • 27. P2P
    • Death to the supplier – consumer equation
    Ido Fluk
  • 28. Ido Fluk
  • 29. Not a technical evolution: most tech required already existed. A revolution in content consumption, and online social interaction. A radical change to the ways software developers and end-users utilize the web. Ido Fluk
  • 30. Ido Fluk
  • 31. The Social Graph
    • “ the network of connections that exist through which people communicate and share information”
    Ido Fluk
  • 32.
    • Folksonomy
    • (folk + taxonomy)
    Ido Fluk
  • 33. Comments / Talkbacks Crowd Opinion Reshapes the meaning Becomes popularity meter Ido Fluk
  • 34. Crowd Editing Ido Fluk
  • 35. UGC The website as an empty vessel for the users to fill with content Ido Fluk
  • 36. Social Networks
    • Map your Social Connections.
    • Your online identity defined by your Social Graph
    • Little/No difference between real life connections and online connections
    Ido Fluk
  • 37. 1997: First Social Network Revolutionizing concept. Millions of users. Closes in 2000: Dot Com crash + no business model. Ido Fluk
  • 38. Friendster Ido Fluk
  • 39. Connecting
    • Computers
    People Ido Fluk
  • 40. Myspace Ido Fluk
  • 41. Ido Fluk
  • 42. Niche Social Network Ido Fluk
  • 43. White Label Social Network Ido Fluk
  • 44. Media centered networks Ido Fluk
  • 45. Crowd Wisdom Ido Fluk
  • 46. Micro blogging: The always connected me Ido Fluk
  • 47. Alternative Reality Ido Fluk
  • 48. PROBLEMS
    • OK, so now how do I surf the web?
    • And how do I consume all this information?
    • I don’t have time to surf around all day.
    Ido Fluk
  • 49. Social Bookmarking Ido Fluk
  • 50. Social News / Aggregation Ido Fluk
  • 51. Ido Fluk
  • 52. Meta Aggregation Ido Fluk
  • 53. RSS: Real Simple Syndication Ido Fluk
  • 54. Start Pages
    • I design my Portal. Personalized. Localized.
    Ido Fluk
  • 55.
    • Email
    • IM
    • Microblogging
    • RSS
    • Conversation Threading
    Ido Fluk
  • 56. PROBLEM
    • Ok, great. I can personalize my start page. But what about the rest of the Internet?
    Ido Fluk
  • 57. Widgets The web, not as a series of “WebPages” but as a series of services, applications, and multimedia content that can be consumed anywhere: on your start page, on a website, on your mobile phone, on your computer’s desktop, on your social network profile etc… Ido Fluk
  • 58. Browser Power: GreaseMonkey Ido Fluk
  • 59. Mashups Ido Fluk
  • 60. Social Browsing + Ido Fluk The Social Graph
  • 61. Automatic Personalization
    • Site says: Hey! I know you! You’re the 21 year old gay dude from Toledo, OH. I remember what you did last time you were here, and I’ve customized your page to cater to your needs.
    • I say: Oh no! My friend from Toledo used my computer and now all of my pages look screwy!
    Ido Fluk
  • 62. web is new OS
    • Facebook App: You’re all welcome to develop stuff that’ll run on my system.
    • Myspace App: ditto.
    • iPhone SDK: ditto.
    • Android: ditto.
    Ido Fluk
  • 63. PROBLEM
    • Facebook apps aren’t compatible with Myspace.
    • iPhone apps don’t work on Android.
    Ido Fluk
  • 64. PROBLEM 2: Remember BBSs? Oops… we did it again Ido Fluk
  • 65. Battle of the social connection protocol Ido Fluk
  • 66. Social Life aggregation Ido Fluk
  • 67. Open the info gates Project Reconnect
    • Google & Myspace do open social
    • Facebook does FB Connect
    • Open ID
    Ido Fluk
  • 68. Future Ido Fluk
  • 69. Anonymity vs Identity Ido Fluk
  • 70. Hyper syndication Content is fluid , moveable , mashable , customizable , personalized etc… It can be consumed anywhere: Web, Mobile, Desktop, Apps etc… Ido Fluk
  • 71. Increase Signal to Noise Ido Fluk
  • 72.
    • The Social Graph gets complicated…
    Ido Fluk
  • 73. Hyper presence Ido Fluk
  • 74. Geo centered Social Networking Ido Fluk
  • 75. Identity
    • Online profiles 2.0
    Ido Fluk
  • 76. Social Browsing Take the graph with you… Ido Fluk
  • 77. Semantic web http://www.youtube.com/watch?v=OGg8A2zfWKg Ido Fluk
  • 78.
    • Social Search
    Ido Fluk
  • 79. 5000 Days http://it.youtube.com/watch?v=yDYCf4ONh5M Ido Fluk