Secondly I used the same image for the advert and digipak, creating the strongest link. One that’s noticeable and bold for the consumer.
It triggers a memory spark in the audience’s mind when they are looking at the digipak on the shelf. This spark allows for recognition back to the magazine advertisement and prompts thought processes.
This recognition raises questions in the consumers mind, ‘Where have I seen this before?’ ‘Why is it familiar?’ These instinctive thoughts attracts the audience from browsing to taking a closer look at the digipak and thus more likely to purchase.