How effective is the combination of your mainPresentation Transcript
How effective is the combination of your main product and ancillary tasks?
My main product, music video has been engineered to create an effective link between the magazine advert and my digipak.
I formulated the magazine advert so that it firstly linked with digipak this created a bond between the advertisement front and the digipak.
It links together on different stages and levels however they all intertwine to create a complete package.
Firstly the magazine advert and the digipak have used the same font, in a way to set up a label or a tag for the artist.
This creates an artist’s identity, and a brand in order to branch from, it also fits in with the artists, genre and style of album and digipak.
As well as linking with the digipak it also links with the video, which is autumnal feeling and the rough typewriter font which I went for links within the natural country theme.
This continues the narrative and overall overview of the entire media range from the audience and consumer.
Here is the font from the digipak and magazine:
Secondly I used the same image for the advert and digipak, creating the strongest link. One that’s noticeable and bold for the consumer.
It triggers a memory spark in the audience’s mind when they are looking at the digipak on the shelf. This spark allows for recognition back to the magazine advertisement and prompts thought processes.
This recognition raises questions in the consumers mind, ‘Where have I seen this before?’ ‘Why is it familiar?’ These instinctive thoughts attracts the audience from browsing to taking a closer look at the digipak and thus more likely to purchase.
Here is the digipak and magazine covers:
The digipak and the music video combine together to create a relationship.
This forms a fluency throughout my media texts and makes recognition simpler.
The links that make this possible is the autumnal woodland feel over the texts.
From the music video having various woodland scenic shots to the digipak CD panel consisting of a woodland background.
Alongside this there are an array of shots where woodland is involved.
This shot to panel on the digipak bond is strengthened with the train shots, it takes all the separate areas of media texts and joins them together neatly and showing fluidity throughout the range.
The inside panel of the tickets on the digipak matches with the montage of shots throughout the music video. This creates another match on another level interlocking the texts together.
The train shots in both the music video and the digipak combine with the song, which is all about a journey and trying to find yourself.
This allows for creative thinking among the consumer to take the song and images however relevant to them, setting the video and media texts apart from others.
All of these links and combinations, adhere to one another and flow from music video to digipak through to magazine advert.
This all makes my artists entire profile the same and easy to understand, and also memorable to the audience.
It finally does something not seen before with allowing the audience relate to the texts and adapt it to there own lives.
Creating a bond not only with the texts but with the audience themselves.