MoMo@JMW 2014 - WeChat "Engaging Your Customer with Chatting Apps"


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WeChat presentation on MobileMonday @ Jakarta Marketing Week - 12 May 2014. How brands uses apps to engage their customers.

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MoMo@JMW 2014 - WeChat "Engaging Your Customer with Chatting Apps"

  1. 1. Andy Lau Chief Marketing Officer MNC Tencent May 12, 2014 The New Way to Connect 1
  2. 2. 2
  3. 3. Source: Internet World Survey, 2014 3
  4. 4. Source: Internet World Survey, 2014 4
  5. 5. 5
  6. 6. 6
  7. 7. WeChat has been a phenomenal success, > 100 million registered users accounts in international markets 7
  8. 8. 10/6/2014
  9. 9. WeChat provides easy-to-use and revolutionary text, voice and video features Group Chat Voice Chat Video Call Moments Location- Based Services QR Code Scan Stickers 9
  10. 10. Lets Build Brand Engagement Using WeChat! 10
  11. 11. 11 Services Account Official Account (Subscription Accounts) Payment Integration Scanner Tool and LBS Services Social Games Animated Stickers Scan Translater Group Chat Nearby Tool For Business For Consumer
  12. 12. 12 •Official Accounts can be utilized by companies and merchants to connect with their customers •Some notable Official Accounts and campaign examples are McDonald, KFC and Nike in Hong Kong, Chang Beer in Thailand and Domino’s Pizza in Malaysia, etc Official Account / Service Account
  13. 13. • Guidance with keyword mapping technology • All in one services, such as balance checking, payment settling, and e-commerce • Smooth process with high security • Navigation bar enables swift access to important service Account services Personal services Extras China Merchants Bank has brought its e- banking services to WeChat 13 Service Account Payment Case: China Merchant’s Bank
  14. 14. 7-Eleven in Taiwan leverages WeChat to conduct m- commerce Browse and PurchaseAccess menuEngage 2 31 Service Account Payment Case: Taiwan 7-Net 14
  15. 15. Outside of the WeChat app, WeChat Payment can also be used for purchases made via scanning a QR code • 1-step purchase process • Simply scan the QR Code of the desired items to purchase
  16. 16. Localized content in Indonesia 16 Localized Contents Official Accounts of local interests: • WeDance, Indonesian Idol and WeChat Football and more! Stickers from local celebrities (plus well- known brands): • Ayu Ting Ting, RIO 2, Marvel Superheros , Slang Language, and more to come!
  17. 17. Local Innovative Marketing Campaigns 17 • Launch the first social virtual scratch-and- win cards in Indonesia • Distributed to WeChat users with prizes worth over Rp 2 billion •Follow “WeChat Club” Official Account to learn more
  18. 18. • WeChat is the leading social messaging smartphone platform – and still growing • WeChat’s Official Accounts offer an unparalleled brand-to-user experience ‒ Global reach on a single platform ‒ 100% message delivery ‒ Customizable menu and features, including text, audio, and rich media formats ‒ Single interface to manage the full CRM cycle (sales, customer service, loyalty programs, etc.) • Proven success with multiple partners Key Takeaways
  19. 19. Thank you
  20. 20. SMILE! IT’S MONDAY This slide was presented in Jakarta Marketing Week 2014 “NETIZEN Hour” a joint event MarkPlus & MobileMonday Indonesia @ 12 May 2014
  21. 21. Is a non-profit networking community of professionals and businesses in the mobile industry. We are part of worldwide MobileMonday (MoMo) network. Our intention is to encourage innovation in the industry and to increase relevance of mobile technology in real life through open, honest communications, facilitated by the networking event. @idmomo idmomo idmomo