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Advergame for Politics - MoMo @ JMW2014
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Advergame for Politics - MoMo @ JMW2014

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Ami Raditya duniaku.net - sharing his thoughts about using games for presidential/political campaign.

Ami Raditya duniaku.net - sharing his thoughts about using games for presidential/political campaign.

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Advergame for Politics - MoMo @ JMW2014 Advergame for Politics - MoMo @ JMW2014 Presentation Transcript

  • Kampanye Obama 2008  Sosialisasi Early Voting [voteforchange.org]  Dilakukan di +15 Game  Muncul dalam berbagai bentuk: Sideboard, Billboard, dan ads di dalam game
  • Hasilnya..  >50% pemilih Obama memilih karena melihat iklan tersebut di game yang mereka mainkan!
  • … Dilakukan Kembali di Tahun 2012  Game-game EA masih menjadi tujuan
  • Meanwhile in Indonesia…  Jokowi vs Prabowo menjadi menu utama
  • Sosialisasi dan Edukasi
  • Mengapa Kampanye Menggunakan Game?  Menjangkau audiens yang lebih luas  Kampanye interaktif dua arah  Tidak perlu mengumpulkan massa di satu tempat  Sosialisasi dan Edukasi sejak dini dengan cara menyenangkan
  • Any Question?
  • SMILE! IT’S MONDAY This slide was presented in Jakarta Marketing Week 2014 “NETIZEN Hour” a joint event MarkPlus & MobileMonday Indonesia @ 12 May 2014
  • Is a non-profit networking community of professionals and businesses in the mobile industry. We are part of worldwide MobileMonday (MoMo) network. Our intention is to encourage innovation in the industry and to increase relevance of mobile technology in real life through open, honest communications, facilitated by the networking event. www.mobilemonday.co.id @idmomo idmomo idmomo