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Momo@JMW 2014 - XL Axiata "Mobile Advertising 360 Solutions"
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Momo@JMW 2014 - XL Axiata "Mobile Advertising 360 Solutions"

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XL Axiata presentation on Jakarta Marketing Week. Discussing how mobile marketing should be used as part of integrated marketing communication activities.

XL Axiata presentation on Jakarta Marketing Week. Discussing how mobile marketing should be used as part of integrated marketing communication activities.

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Momo@JMW 2014 - XL Axiata "Mobile Advertising 360 Solutions" Momo@JMW 2014 - XL Axiata "Mobile Advertising 360 Solutions" Presentation Transcript

  • MOBILE ADVERTISING 360˚ SOLUTIONS 360˙ Mobile Advertising Solutions is trademark of XL Axiata M- Advertising Business Unit and that of HCS. Author: Herwinto Ch. Sutantyo
  • 2| 360˚ Concept Mobile as catalyst for any marketing activities.
  • 3| Reach Be targeted Targeting the Audience* Demographic: Gender |ARPU (SES) |Age Group | Geographic : Physical Loc | Home Loc |Travel Patterns Psychographic: Browsing Habit | Spending Behavior | Hobby *) More combinations are available. Please discuss Don’t be Blind Folded Our KYC (KnowYour Consumer) platform provides in- depth analysis of all XL Axiata’s subscribers from their usage frequency, demographics, geographic, device ownership and even browsing behavior. View slide
  • 4| Children 5 – 12 Teenagers 13-19 Youth & Young Executive 20-25 Wife of household 25-30 More Mature Woman 30+ 915.646 10.596.701 17.634.062 4.376.713 4.630.036 TOTAL UNIQUE AUDIENCE 38.153.158 3 GSM MNO REACH IN MAJOR INDONESIAN CITIES* Cities selected by Indonesia Advertising Industry targeting standard *)Jabodetabek, Bandung,Yogyakarta, Semarang, Malang, Surabaya, Bali, Medan, Padang, Pakanbaru, Lampung, Ujung Pandang, Manado, Palangkaraya, Banjarmasin, Aceh, Kendari Reach Be targeted Unique Subscribers Data as of Feb.2014 – TSEL, XL & ISAT View slide
  • 5| Reach Be targeted Basic MNO Subs. Profiling Targeting the right audience profile and segments Age Gender Location ARPU Device
  • 6| Engagements Communication platform for your audience Types of Mobile Engagements (call to action) Click to Call Click to Download Click to Like/Follow Form Fulfillment Etc. Have your audience engage to the campaign The real power of Mobile Advertising lies in its ability to engage consumer personally.Taking this function with great creativity could boost the whole advertising campaign by building Data Mining capabilities.
  • 7| Engagements Communication platform for your audience
  • 8| Engagements Communication platform for your audience 2013 2014
  • 9| Engagements Communication platform for your audience
  • 10| Additional Opt-In via IVR 1. Age 2. Location 3. MSISDN 4. Etc. Engagements Communication platform for your audience
  • 11| Consumption Beyond conversion Don’t have an E-Commerce? No problem Our services have now include Order Fulfillment, from OrderTaking, Payment* and Delivery. With XL reputation for world class Customer Service, this is also embedded. *)We accept: Credit Card, DebitCard, XLTunai and even COD. Conversion to Consumption is the key This was none existence until now.With Mobile Banking, MobileWallet, Mobile Credit Card and today new services emerging as end-to-end Mobile Commerce, consumption through mobile is immediate.
  • 12| Push notification sent on 25 Oct (after payday on 22 Oct) Order inputted through mobile platform Checkout and complete transaction with mobile payment Order Tracking is done via Mobile Consumption Beyond conversion
  • 13| Loyalty Creating Stickiness Increase Brand Stickiness is tricky Loyalty gave birth to Mobile Advertising.The most used function of mobile advertising by many industries especially in Banking. Loyalty solutions have long been embedded in theTelecom industry, catering and maintaining consumer are our day to day business operation. Mobile Couponing, Special Offer, Additional Offers are few of our Loyalty Platform features.
  • 14| Loyalty Creating Stickiness Notification sent on successful delivery of Order Invite consumers to submit feedback in returns for additional offer
  • 15| MOBILE AUDIENCE BRANDS OWNER Others.. PUBLISHERS & TELCO TELCO X XL AXIATA PUBLISHER Y MOB ADS PLATFORM Engagement & Creative Ideation Audience Profiling Loyalty & Reward Scheme Consumption Fulfillment What it should be The Framework
  • 16| Get behavior customer Can define sales strategies in the future Can manage customer need Etc. Profiling Data Get more Revenue More production Increase sales Etc. Up Selling Brand Loyalty program Reward Capability Grouping Community Open promotion for Member Strengthen Brand Loyalty Capability to define dynamic campaign interactive scenario for Brand customer More close to deliver right offer on right customer Brand Engagement LBA Broadcast Blast Off-Deck Promotion Ads Banner Ads TV Ads Brand Awareness What it should be The Framework –Your Mobile Branding Goals
  • 17| 360 Mobile Marketing 24H Engagements 06:00 Wake-up 20011231 USSD typing QR Code – reader Get 1 Point 07:00 Shower 20011231 USSD typing QR Code – reader Get 1 Point Ads Wallet OT poin : 20 Indofood poin : 2 Map poin : 0 Bluebird poin : 0 MOBILE MARKETING 24hours BRAND ENGAGEMENTS TOUCHING EVERYDAY ACTIVITIES
  • Thank You
  • SMILE! IT’S MONDAY This slide was presented in Jakarta Marketing Week 2014 “NETIZEN Hour” a joint event MarkPlus MobileMonday Indonesia @ 12 May 2014
  • Is a non-profit networking community of professionals and businesses in the mobile industry. We are part of worldwide MobileMonday (MoMo) network. Our intention is to encourage innovation in the industry and to increase relevance of mobile technology in real life through open, honest communications, facilitated by the networking event. www.mobilemonday.co.id @idmomo idmomo idmomo