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Innoveren met Informatie '09 - Keynote Andries Bottema
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Innoveren met Informatie '09 - Keynote Andries Bottema

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De presentatie van Andries Bottemad op het congres Innoveren met Informatie van 17 juni 2009, getiteld Beyond Google.

De presentatie van Andries Bottemad op het congres Innoveren met Informatie van 17 juni 2009, getiteld Beyond Google.

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  • 1. 18-6-2009 Beyond Google Andries Bottema IDM Propagator B.I. Ambassador Toen Search populair werd….. (eerste computer Google) 1
  • 2. 18-6-2009 …..dachten we dat we alles konden vinden The Unknown Business Intelligence As we know, There are known knowns. There are things we know we know. Enterprise Search We also know There are known unknowns. That is to say We know there are some things Competitive Intelligence We do not know. But there are also unknown unknowns, The ones we don't know We don't know. Feb. 12, 2002, Department of Defense news briefing ….maar uiteindelijk wilden ze je iets verkopen…… ???? 2
  • 3. 18-6-2009 en binnen bedrijven is men nog wat huiverig Mijn 30 minuten: • Wikinomics – Share your proprietary information! • Autonoom leren begrijpen van informatie • Mass customization of Information: Voor mij specifiek • Een moreel appel op informatieprofessionals 3
  • 4. 18-6-2009 Business Information onder invloed van 3 bewegingen • Wikinomics in information management “deel je bedrijfsinformatie” • Associative understanding of all data “contextueel en autonoom begrip van content” • Mass customization of information for me “ken de gebruiker” #1 4
  • 5. 18-6-2009 Mass Collaboration Changes Everything • The four drivers for change that led to The User Revolution are the widespread availability and adoption of Web 2.0 tools, the emergence of a “Net Generation,” a social revolution, and a related economic revolution. (Don Tapscott) Web 2.0 (2.1) 5
  • 6. 18-6-2009 N-gen. Social revolution: collaborative communities 6
  • 7. 18-6-2009 Economic Revolution: Mass Collaboration Peering Being Open Sharing Acting Global Sharing the data: collaborative knowledge als Productiemiddel 7
  • 8. 18-6-2009 #2 Informatie “begrijpen” en koppelen aan andere informatie 8
  • 9. 18-6-2009 Value of Enterprise Search • The value of Enterprise Search lies in its ability to provide a simple and intuitive way to consolidate information sources, whether structured or unstructured, and surface information assets in the correct context and at the right time ….We try to understand data through structuring (coding, indexing, association)…. Mashup 9
  • 10. 18-6-2009 #3 Google is gathering more and more personal information on its users. Eric Schmidt, the Chief Executive of Google, hopes that one day Google will have enough information on users to be able to provide answers to personalised questions, such as “What job should I take?” Personalisation would indeed make a search much easier for a user. If the search engine knows what you're trying to find, then it will give the most relevant information first. Personalisation would also be easier for advertisers. If they know what you are going to buy, and what you won't, they'll be able to find it easier to advertise. Google will also stand to profit if companies are more successful with their advertising. So why are people afraid? 10
  • 11. 18-6-2009 Personalisatie en CRM • Personalisation represents the best chance for survival for online merchandisers according to Marc Singer, author of Net Worth and an analyst with McKinsey & Co., 'Getting [personalisation] right will be the difference between life and death for a lot of the online pure-play commerce companies.’ ME = een nieuwe generatie die anders leert denken KWALITEIT BESLISSING beschikbaarheid huidige Bus.Inform.: toegankelijkheid overzicht, rapport onbewust nadenken vindbaarheid hapklaar deelbaarheid COMPLEXITEIT BESLISSING 11
  • 12. 18-6-2009 Tenslotte: Punt 4. Beyond Google ???? “Swarm-behavior” • Hoe komt het toch dat het volk van spelletjes houdt, graag consumeert, openstaat voor populistische praat, lekker RTL kijkt, geen krant meer leest en alles gelooft wat er op internet wordt beweert? 12
  • 13. 18-6-2009 Wie Search beheerst, beheerst de zwerm • Informatieprofessionals moeten zich realiseren dat de zwerm met hun “RTL zappende, nu.nl lezende”gedrag niet veel wijzer worden. • Informatieprofessionals zouden als beroepscode zich moeten inzetten het altijd terug kunnen vinden van “the single version of the true” unleashed. • En dus niet overlaten aan een Search tool met een eigen agenda. thanks. 13

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