WELCOME TO
WHO ARE WE?
HOW DO WE TEACH?
WHAT RESEARCH DO WE DO?
WHO ARE WE?
AN INTRODUCTION TO KAIST/ID KAIST
KAIST
• Established in 1971
• Top Science and Engineering University in Korea and Worldwide
• Tuition and livening expense...
ID at KAIST
College of Natural Science
College of Business
College of Information
Technology & Science
College of Cultural...
Brief History
KAIST ID Established
First BSID Graduation
Post-graduate Program Launched
Doctoral Program
Launched
KAIST
PEOPLE Students
PhD.
Master
Undergraduate
33
35
165
2015-01-29 8
PEOPLE Faculty
Professor
Associate Professor
Assistant Professor
Visiting Professor
Concurrent Professor
3
6
...
PEOPLE Faculty Profile
2015-01-29 10
RECOGNITION BK21 (Brain Korea 21)
“Ranked no. 1 design
school in 2007, 2008,
2009, 2010, 2011 in a
row”
2015-01-29 11
RECOGNITION Press
Among World’s 30 Best Design Programs Korea’s no. 1 University + Design Program
2015-01-29 12
RECOGNITION Awards
2015-01-29 13
RECOGNITION Research Papers
“1st in research paper publication
in Korea”
Presidential Merit (Silver)
4 Outst...
2015-01-29 14
ACADEMIC ACTIVITIES Conferences, Symposia, Workshops & Seminars
Panasonic
Education
Corporate
Business
25 %
46%
5%
Others 24%
ALUMNI Careers
ID at KAIST Student Life
HOW DO WE TEACH?
CONVERGENT DESIGN EDUCATION AT ID KAIST
Inter-
Disciplinary
Research
Oriented
Inter-
nationalization
Industry
Collaboration
KEY FEATURES
KEY FEATURES Interdisciplinary Program
Analytic
(Understand)
Synthetic
(Make)
Subjective (Symbolic)
Objective (Real)
Human...
KEY FEATURES ID KAIST’s vision
Mission Statement:
“Shape the Future: Design for a Better Life”
Goal: World top 10 design s...
KEY FEATURES Students
BSc students (40 per year)
• Many from science high school (good at math and science)
• Students gra...
KEY FEATURES Design Education by Level
KEY FEATURES LearningActivities
Course Work (10-20%)
Research Projects in Labs (20-50%)
Thesis Work (30-50%)
Course Work (...
KEY FEATURES Undergraduate Program - Structure
Business
Innovation
New
Technology
Fusion
Human
Centered
Design
Design Stud...
KEY FEATURES Undergraduate Program -Timeline
Business Innovation
New Technology
Graduation
Project
Human Centered Design
T...
KEY FEATURES Undergraduate Program - Courses
Ph.D
1st year 2st year 3rd year 4th year 1st year 2st year
Classification
Des...
KEY FEATURES Undergraduate Program - Studio Courses
• Design Fundamentals (y2) increases awareness on form, function and
e...
KEY FEATURES Undergraduate Program - Degree Project
• About 10 month individual design project combined with
‐ Two essenti...
KEY FEATURES Postgraduate Program - Structure
Courses of
Business
Innovation
Courses of
New
Technology
Fusion
Courses of
H...
KEY FEATURES Postgraduate Program - Courses
Ph.D
1st year 2st year 3rd year 4th year 1st year 2st year
Classification
Desi...
KEY FEATURES Postgraduate Program - Example MSc Dissertation
International presentations (conference papers, exhibitions, ...
KEY FEATURES Postgraduate Program - Ph.D.Thesis
Requirements
• Generation of original design knowledge
• Publications of t...
KEY FEATURES Course Requirements - BSc
• Many students are from science high schools.
• Students also take basic science a...
KEY FEATURES Course Requirements - MSc
논문초고심사
최종논문심사
연구결과전시
연구진도보고
1
2
3
4
5
6
제
1
학
기
7
8
9
10
11
12
제
2
학
기 연구주제발표
석사연구신...
KEY FEATURES Course Requirements – Ph.D.
Year1 Year2 Year3 Year4 Year5
Qualification
Exam
Starting
PhD
MSc PhD
Integrated
...
KEY FEATURES Design Expertise
Identifying
Needs
Finding
Requirements
Directions
Deciding Design
(Physical &
Behavioral)
Pa...
• ID501 Design Issues
• ID504 Design Project II
• ID505 Usability Analysis
• ID506 Media Interaction Design
• ID508 User C...
This study is designed to construct a holistic view of design theories
and issues discussed in design academia. Students a...
This course aims to introduce and analyze recent trends of theories and
topics in design research. Students learn how to a...
This is an advanced lecture course to study various research methods which
form the fundamentals of design research. Stude...
Nowadays, value criteria and evaluation criteria of customers' behavior is
more focused on emotion than reason. This cours...
This course is designed to study the interactivity of multi-modalities (visual,
sound, olfactory, and tactile), and to exp...
While industrial design at functional level remains a core activity, the expanded role
requires the design leader of a bro...
This course is an introduction to theories and practical knowledge on design management.
This course aims to understand th...
WHAT RESEARCH DO WE DO?
LABORATORY RESEARCH AND PROJECTS
PEOPLE Faculty
CHUNG, Kyung-Won, Ph.D.
 Seoul National Univ. BFA ‘75, MFA ’80
 Syracuse Univ. MID ‘82
 Manchester Met. ...
LAB RESEARCH Design Management Lab.
National Design Promotion Strategy
01
To develop a role model of design promotion
and ...
LAB RESEARCH Design Management Lab.
Corporate Design Management Strategy
02
To research and develop design management syst...
LAB RESEARCH Design Management Lab.
03
Design Strategy, Policy , Design Competitivenes
s& other key issues in design manag...
LAB RESEARCH Design Management Lab.
PUBLICATIONS
KIM Myung-Suk, Ph.D.
Product and Environmental System Design Lab
Osaka University, Dr. Eng. ‘85
Ex. President of KSDS
Pres...
LAB RESEARCH PES Product & Environmental System Design Lab.
1 2
3
1. Developing future idea for Mega-city
and Boomer gener...
LAB RESEARCH PES Product & Environmental System Design Lab.
PEOPLE Faculty
LEE, Kun-Pyo
Human-Centered Interaction Design Lab.
IIT. MS. ‘85
Univ. of Tsukuba PhD. ‘03
Secretary Genera...
•Software for visual processing and organizing eye movement data
•handling many eye tracking data at once without statisti...
Clarifying for Web 2.0 based
system model for Social
Network Service
Suggesting new model for
working on participatory
d...
6
Persona
Application,
Function
model
SNS
Function
Framework
SNS
Function
Scenarios
12 Participants
User Research
SNS Serv...
PEOPLE Faculty
NAM, Tek-Jin
Co.design and Inter.action Design Research Lab.
Brunel University PhD ‘01
The 1st Graduate of ...
LAB RESEARCH Co-design: Interaction Lab
1. Designers’ prototyping tools for interactive product and system design
e.g. MID...
2. Augmented Design (Design Activity & Artifacts)
LAB RESEARCH Co-design: Interaction Lab
Tele-Presence-Scope
AR Post for ...
3. Design by Tangible Stories
A design method for more playful and meaningful interactive products
(MusicScope, Talkative ...
PEOPLE Faculty
LEE, Woohun
Design Media Lab.
Kyushu Univ., PhD. ‘96
Crystal Zoetrope (exhibited at SIGGRAPH
2009 Emerging Technologies)
Digital Decal (exhibited at SIGGRAPH 2009
Emerging Tec...
Molebot (exhibited at SIGGRAPH 2011 Emerging Technologies)
LAB RESEARCH Design Media Lab.
PEOPLE Faculty
BAE, Sangmin
ID+IM Design Lab
MFA, Parsons School of Design
Prof, Parsons School of Design
IDSA Merit Award...
2015-01-29 66
“
”
I DESIGN
I DONATE
I DREAM
THEREFORE I AM
THEREFORE I AM
THEREFORE I AM
LAB RESEARCH
2nd product CROSSCUBE 2007 3rd product LOVEPOT 2008 4th product HEARTEA 2009
The heartea is an interactive tumbler which s...
NANUM  Consumers  World Vision  Needy children
: Charity product series
project
Charitable product donator NPO, profit ...
2015-01-29 69
PEOPLE Faculty
NAM, Ki-Young
Design IS Lab
Manchester Met Univ. - Ph.D.
Royal Society of Arts Award
Modulex ...
Design IS lab seeks ways to integrate multi-disciplinary elements
within design process strategically.
DESIGN MANAGEMENT I...
DESIGN STRATEGY & DESIGN INNOVATION
NPD strategy
New Product Development through Strategic Market Diversification
Strategi...
DESIGN STRATEGY & DESIGN INNOVATION
Design competitiveness
New Product Development through Strategic
Market Diversificatio...
PEOPLE Faculty
LIM, Youn-Kyung
Creative Interaction Design Lab (CIxD Lab)
Ph.D. in Design
Illinois Institute of Tech.
Prev...
Interactivity Attributes for a New Way of Designing Interactivity
DISCOVERY-DRIVEN PROTOTYPING FOR IT INNOVATION &
CREATIV...
DISCOVERY-DRIVEN PROTOTYPING FOR CREATING USER-DRIVEN LIFECARE SYSTEM AND SERVICES
LAB RESEARCH Creative Interaction Desig...
CREATIVE INTERACTION DESIGN WITH INTERACTIVITY ATTRIBUTES
LAB RESEARCH Creative Interaction Design Lab
PEOPLE Faculty
SUK, Hyeon-Jeong
Color & Emotion Lab
Ph.D. in psychology Univ. of Mannheim
(Germany, 2006)
LAB RESEARCH Color and Emotion for Design Lab
emotion
human body
space
sustainability
design practice
research
color &
Having a strong competence in color research and cognitive psychology, since 2009, CED Lab has investigated
the emotional ...
PEOPLE Faculty
BAE, Seok-Hyung
Design Technology Lab
Ph.D. IE KAIST (2002)
M.S. & B.S. ME KAIST (‘96 & ‘94)
U of Toronto (...
LAB RESEARCH I2DEA Lab.
LAB RESEARCH I2DEA Lab.
ILoveSketch (ACM UIST 2008 & SIGGRAPH 2009)
EverybodyLovesSketch (ACM UIST 2009)
LAB RESEARCH I2DEA Lab.
2015-01-29 84
SHAPING THE FUTURE
http://id.kaist.ac.kr
Q+A
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Transcript of "IDKAIST OVERVIEW"

  1. 1. WELCOME TO
  2. 2. WHO ARE WE? HOW DO WE TEACH? WHAT RESEARCH DO WE DO?
  3. 3. WHO ARE WE? AN INTRODUCTION TO KAIST/ID KAIST
  4. 4. KAIST • Established in 1971 • Top Science and Engineering University in Korea and Worldwide • Tuition and livening expenses are funded by Government. • About 11,000 people (5000 undergraduates, 2500 masters, 2500 PhDs, 700 professors)
  5. 5. ID at KAIST College of Natural Science College of Business College of Information Technology & Science College of Cultural Science College of Engineering
  6. 6. Brief History KAIST ID Established First BSID Graduation Post-graduate Program Launched Doctoral Program Launched KAIST
  7. 7. PEOPLE Students PhD. Master Undergraduate 33 35 165
  8. 8. 2015-01-29 8 PEOPLE Faculty Professor Associate Professor Assistant Professor Visiting Professor Concurrent Professor 3 6 1 2 2
  9. 9. PEOPLE Faculty Profile
  10. 10. 2015-01-29 10 RECOGNITION BK21 (Brain Korea 21) “Ranked no. 1 design school in 2007, 2008, 2009, 2010, 2011 in a row”
  11. 11. 2015-01-29 11 RECOGNITION Press Among World’s 30 Best Design Programs Korea’s no. 1 University + Design Program
  12. 12. 2015-01-29 12 RECOGNITION Awards
  13. 13. 2015-01-29 13 RECOGNITION Research Papers “1st in research paper publication in Korea” Presidential Merit (Silver) 4 Outstanding Achievement Awards 6 Best Paper Awards 2 International Grand Prizes 2 Presidential Awards Designer of the Year Excellent Lecture Award Good Design Award Best Industrial Designer Award 12 International Design Competition Awards
  14. 14. 2015-01-29 14 ACADEMIC ACTIVITIES Conferences, Symposia, Workshops & Seminars
  15. 15. Panasonic Education Corporate Business 25 % 46% 5% Others 24% ALUMNI Careers
  16. 16. ID at KAIST Student Life
  17. 17. HOW DO WE TEACH? CONVERGENT DESIGN EDUCATION AT ID KAIST
  18. 18. Inter- Disciplinary Research Oriented Inter- nationalization Industry Collaboration KEY FEATURES
  19. 19. KEY FEATURES Interdisciplinary Program Analytic (Understand) Synthetic (Make) Subjective (Symbolic) Objective (Real) Humanities Art EngineeringScience Positioning of IDKAIST Education since 1986 Adopted from Dublin’s model of academic disciplines Traditional Design School
  20. 20. KEY FEATURES ID KAIST’s vision Mission Statement: “Shape the Future: Design for a Better Life” Goal: World top 10 design school by 2017 Objectives: • Cultivating designers active in the front end of innovation • Generating integrated design knowledge • Becoming a leading research-oriented design education program
  21. 21. KEY FEATURES Students BSc students (40 per year) • Many from science high school (good at math and science) • Students graduated from a high school abroad. • International students • They choose their major in the second year when they complete basic science and engineering courses. MSc Students (15-20 per year) • Most of them are IDKAIST undergraduates • A few from other design schools (Hongik Univ. Korea National Univ. of Arts, Handong Univ., Seoul Univ., Parsons, Pratt, RISD ..) • Exchange students fromTUDelft PhD Students (5-10 per year) • Most of them are IDKAIST graduates • A few from other domestic and international universities
  22. 22. KEY FEATURES Design Education by Level
  23. 23. KEY FEATURES LearningActivities Course Work (10-20%) Research Projects in Labs (20-50%) Thesis Work (30-50%) Course Work (30-40%) Research Projects in Labs (30-40%) Dissertation Work (30-40%) Course Work (70-90%) Individual Research (10-20%) Graduation Project (10-20%) MSc PhD BSc
  24. 24. KEY FEATURES Undergraduate Program - Structure Business Innovation New Technology Fusion Human Centered Design Design Studio Courses (Fundamentals, Technology and Production, Meeting Marketing Needs, User Centered System Integration) Design Tools and Methods Design Basics (Visual Language, Creative Thinking) Graduation Project Internship / Exchange Student Program 2D, 3D Design, Presentation Techniques, Creativity and Visual Language CAD, Digital Design Graphics, Photography • CAD • Physical • Computing • Design Engineering • Design Methodology • Professional Practice • New Product Development • Human Factors • Interface Design Design for the Real World, Design Business, URP
  25. 25. KEY FEATURES Undergraduate Program -Timeline Business Innovation New Technology Graduation Project Human Centered Design Tools and Methods Design Basics Year 2 Year 3 Year 4Year 1 Design Projects
  26. 26. KEY FEATURES Undergraduate Program - Courses Ph.D 1st year 2st year 3rd year 4th year 1st year 2st year Classification Design Methodology Design Communication Theory of Design Management Presentation Techniques CAD & 3D Modeling Integrated Design Media Interaction Design Theory of Emotional Design Theory of Design Strategy Design & Living Introduction to Industrial Design Design Human Factors New-Product Development Design Issues Design Project III Theory of Public Design 2-Dimensional Design 3-Dimensional Design Product Design Factors Product Design System Design Project I Design Studio Product Design Fundamentals Product Design Program Design professional Practice Research Methodology Design Research Issues Digital Design Graphics Creativity & Visualization Product Design Engineering Space Design Interactive Space Design Project II Design Project IV Advanced Topics on Business Innovation Photo Techniques Interaction Design Design Critic User Centered Design Methodology Theory of Interface Design Interface Design Design Marketing Human-Centered Design Information Design Advanced Topics on New Technology Fusion Undergraduate Thesis Thesis & Seminar Thesis &Seminar Undergraduate GraduateID KAIST Courses Selective Major Course Fall Semester Required Major Course Spring Semester Selective Major Course Required Major Course
  27. 27. KEY FEATURES Undergraduate Program - Studio Courses • Design Fundamentals (y2) increases awareness on form, function and ergonomics • Design Factors (y3) increases awareness on manufacturing and technological aspects of design. • Design Program (y3) increases awareness on business aspects, such as needs of customers and stakeholders, of design • Design System (y4) increases awareness on system level issues of design, such as service and social innovation.
  28. 28. KEY FEATURES Undergraduate Program - Degree Project • About 10 month individual design project combined with ‐ Two essential courses (Integrated design) ‐ Individual study ‐ Undergraduate thesis project • Capstone project advised by multiple professors from other engineering departments. • International and domestic exhibitions from October to December.
  29. 29. KEY FEATURES Postgraduate Program - Structure Courses of Business Innovation Courses of New Technology Fusion Courses of Human Centered Design Advanced Design Studio Projects Research Methodologies Design Issues Master Thesis (Theory or Design Development) Master Level Focus : Skills for Design Insights, Design Methods, Advanced Design Practice PhD Level Focus: Design Knowledge
  30. 30. KEY FEATURES Postgraduate Program - Courses Ph.D 1st year 2st year 3rd year 4th year 1st year 2st year Classification Design Methodology Design Communication Theory of Design Management Presentation Techniques CAD & 3D Modeling Integrated Design Media Interaction Design Theory of Emotional Design Theory of Design Strategy Design & Living Introduction to Industrial Design Design Human Factors New-Product Development Design Issues Design Project III Theory of Public Design 2-Dimensional Design 3-Dimensional Design Product Design Factors Product Design System Design Project I Design Studio Product Design Fundamentals Product Design Program Design professional Practice Research Methodology Design Research Issues Digital Design Graphics Creativity & Visualization Product Design Engineering Space Design Interactive Space Design Project II Design Project IV Advanced Topics on Business Innovation Photo Techniques Interaction Design Design Critic User Centered Design Methodology Theory of Interface Design Interface Design Design Marketing Human-Centered Design Information Design Advanced Topics on New Technology Fusion Undergraduate Thesis Thesis & Seminar Thesis &Seminar Undergraduate GraduateID KAIST Courses Selective Major Course Fall Semester Required Major Course Spring Semester Selective Major Course Required Major Course
  31. 31. KEY FEATURES Postgraduate Program - Example MSc Dissertation International presentations (conference papers, exhibitions, design awards) are encouraged. Research MSc • Effect of levels of automation on emotional experience in intelligent products • A programming toolkit for prototyping interactive products • Product personification method for ideation of interaction design • The role of design in the integration of Product-Service System Project MSc • Kinetic interaction design based on magnetism • Inflated roly-poly: designing an inflatable display enticing physical interaction • CoLingual: Development of mobile location-based crowdsourcing language translation and learning service
  32. 32. KEY FEATURES Postgraduate Program - Ph.D.Thesis Requirements • Generation of original design knowledge • Publications of top international design journals Examples • Choi (2011) The effects of anthropomorphism on product design • Park (2011) New typology and strategic model of design promotion
  33. 33. KEY FEATURES Course Requirements - BSc • Many students are from science high schools. • Students also take basic science and engineering courses (math, physics, biology, chemistry) and some humanity subjects (Psychology, Business, History, foreign language) • Students intensively take major courses within 2.5 years. General Course Basic Course Major Course Free Selective Course Research Total Required Selective Subtotal Required Selective Subtotal Required Selective Subtotal 7 (8AU) 21 28 (8AU) 17 9 26 24 28 52 21 3 130 1 credit is equivalent to 16 class hours in a semester
  34. 34. KEY FEATURES Course Requirements - MSc 논문초고심사 최종논문심사 연구결과전시 연구진도보고 1 2 3 4 5 6 제 1 학 기 7 8 9 10 11 12 제 2 학 기 연구주제발표 석사연구신청 연구계획발표 1 2 3 4 5 6 제 3 학 기 7 8 9 10 11 12 제 4 학 기 Semester2 Semester3 Semester4 Semester1 Thesis Proposal Research Theme Research Plan 1st Draft Final Draft Exhibition Progress Report MSc course requirement Core Course Major Course Research Total Required Selective 3 6 12 12 33 Research Progress Evaluation 1 credit is equivalent to 16 class hours in a semester
  35. 35. KEY FEATURES Course Requirements – Ph.D. Year1 Year2 Year3 Year4 Year5 Qualification Exam Starting PhD MSc PhD Integrated Program Graduation Complete course work Thesis Defense Thesis Proposal Starting MSc Core Course Major Course Research Total Required Selective 3 6 21 30 60 PhD course work requirmentMSc-Phd Integrated Program coursework requirement General Course Major Course Mandatory Electives Research (including seminar credit) Total 3 6 21 30 60 30 Remarks One Doctoral Colloquium per semester (Research Progress Evaluation)
  36. 36. KEY FEATURES Design Expertise Identifying Needs Finding Requirements Directions Deciding Design (Physical & Behavioral) Parameters Creating artifacts with efficient Process Aesthetic & Expressive Stylists Designer with Engineering Knowledge Designer who can transform the findings of Marketing & User Research to design parameters and generate solid design solutions Marketing Specialists Manufacturing Engineers
  37. 37. • ID501 Design Issues • ID504 Design Project II • ID505 Usability Analysis • ID506 Media Interaction Design • ID508 User Centered Design Methodology • ID509 Design Project for Industry • ID601 Design Project III • ID602 Design Project IV • ID603 Theory of Media Design • ID605 Design Marketing • ID606 Theory of Emotional Design • ID607 Design Management • ID701 Design Research Issues • ID702 Design Studio II • ID705 Theory of Public Design • ID706 Theory of Interface Design • ID708 Design Strategy • ID711 Advanced Topics on Human Centered Design • ID712 Advanced Topics on New Technology Convergence Design • ID713 Advanced Topics on Business Innovation Design • ID810 Special Lecture on Design III • ID820 Special Lecture on Design IV • ID502 Research Methodology • ID503 Design Project I ★ Grey color: not opened now, possibly re-opened later MSc PROGRAM COURSES LIST
  38. 38. This study is designed to construct a holistic view of design theories and issues discussed in design academia. Students are asked to build a perspective of understanding current stream of design issues. MSc. COURES ID501 Design Issues
  39. 39. This course aims to introduce and analyze recent trends of theories and topics in design research. Students learn how to approach research topics systematically and how to find and conduct a new research project that contributes to the body of knowledge in design research. This course provides a theoretical background and a framework of methodologies for Ph.D. research in design. MSc. COURES ID701 Design Research Issues
  40. 40. This is an advanced lecture course to study various research methods which form the fundamentals of design research. Students are expected to learn systematic understanding of research methods and research process, which will lead them to conduct students' master or doctoral research. MSc. COURES ID502 Research Methodology
  41. 41. Nowadays, value criteria and evaluation criteria of customers' behavior is more focused on emotion than reason. This course deals with analysis of emotional factors of human and transformation of them into design languages to develop researchers' capabilities of conducting emotional design process. Students will study emotional engineering, cognitive science, psychology, and other relevant fields with a new solving methodology of design problems. MSc. COURES ID606Theory of Emotional Design
  42. 42. This course is designed to study the interactivity of multi-modalities (visual, sound, olfactory, and tactile), and to experience creative interaction design. Emphasis is given to experience tangible interface design with the state-of- the-art of interactive technology. MSc. COURES ID506 Media Interaction Design
  43. 43. While industrial design at functional level remains a core activity, the expanded role requires the design leader of a broad, holistic view of the world. If the traditional designer needed to concentrate on the problems at hand, the design leader of today and tomorrow needs an eye to see the context in which the problems are formed. The contemporary designer needs the ability to understand the socio-cultural context of design, while the design leader needs to understand the eco-political context of design, as well. The students will attempt to identify and discuss the eco-political issues in design process and apply them to proposing effective design solutions. MSc. COURES ID601 Design Project III
  44. 44. This course is an introduction to theories and practical knowledge on design management. This course aims to understand the fundamentals of design management: Shifting milieu of design business; nature of design management and design manager; design management process; and others. This course also focuses on resources for composing design organizations; problem solving methods and decision making issues required for effective management of design process; the practical knowledge of running and managing the corporate design group and / or design consulting firm. MSc. COURES ID607 Design Management
  45. 45. WHAT RESEARCH DO WE DO? LABORATORY RESEARCH AND PROJECTS
  46. 46. PEOPLE Faculty CHUNG, Kyung-Won, Ph.D.  Seoul National Univ. BFA ‘75, MFA ’80  Syracuse Univ. MID ‘82  Manchester Met. Univ. PhD. ‘89  Presidential Merit, Korean Government ‘99  Silver Tower Medal, Korean Government ‘03  President & CEO Korea Institute of Design Promotion (KIDP) ‘00-’03  Chief Design Officer (Deputy Mayor) Seoul Metropolitan Government ‘09-’11 Design Management Lab.
  47. 47. LAB RESEARCH Design Management Lab. National Design Promotion Strategy 01 To develop a role model of design promotion and its strategies for the sustainable growth of national competitiveness
  48. 48. LAB RESEARCH Design Management Lab. Corporate Design Management Strategy 02 To research and develop design management syste m and its strategies for various corporations.
  49. 49. LAB RESEARCH Design Management Lab. 03 Design Strategy, Policy , Design Competitivenes s& other key issues in design management
  50. 50. LAB RESEARCH Design Management Lab. PUBLICATIONS
  51. 51. KIM Myung-Suk, Ph.D. Product and Environmental System Design Lab Osaka University, Dr. Eng. ‘85 Ex. President of KSDS Presidential Award PEOPLE Faculty
  52. 52. LAB RESEARCH PES Product & Environmental System Design Lab. 1 2 3 1. Developing future idea for Mega-city and Boomer generation (2008) 2. Research on standardization of security product planning and design(2009-2010) 3. Developing an advanced design for the Health Booster(2009) Standardization of Security ProductsMegacity & Boomer Developing Future Idea for
  53. 53. LAB RESEARCH PES Product & Environmental System Design Lab.
  54. 54. PEOPLE Faculty LEE, Kun-Pyo Human-Centered Interaction Design Lab. IIT. MS. ‘85 Univ. of Tsukuba PhD. ‘03 Secretary General, IASDR Grand Prize, Osaka Int. Comp. Vice President of LG Electronics (now)
  55. 55. •Software for visual processing and organizing eye movement data •handling many eye tracking data at once without statistical analysis Radius option: 25 Selection: ‘service logo’, ‘manufacturer logo’ Eyegaze Analysis Comparative Analysis ‘Heatmap’ Analysis ‘SelectedArea’Analysis LAB RESEARCH Human-Centered Interaction Design Lab
  56. 56. Clarifying for Web 2.0 based system model for Social Network Service Suggesting new model for working on participatory design approach Outlook of Mobile SNS Scenarios with electronic appliances and devices. •Understanding user for derivation of user needs •Structuralizing user requirements and finding solutions for innovative design products and services. User Research for Suggesting Future Scenarios LAB RESEARCH Human-Centered Interaction Design Lab
  57. 57. 6 Persona Application, Function model SNS Function Framework SNS Function Scenarios 12 Participants User Research SNS Service Structure Model SNS Service Service Scenarios Reference Research for Definition and Clarification of Social Network Service (SNS) LAB RESEARCH Human-Centered Interaction Design Lab
  58. 58. PEOPLE Faculty NAM, Tek-Jin Co.design and Inter.action Design Research Lab. Brunel University PhD ‘01 The 1st Graduate of idKAIST Executive Director of KSDS
  59. 59. LAB RESEARCH Co-design: Interaction Lab 1. Designers’ prototyping tools for interactive product and system design e.g. MIDAS Solutions, EventHurdle, STCTools
  60. 60. 2. Augmented Design (Design Activity & Artifacts) LAB RESEARCH Co-design: Interaction Lab Tele-Presence-Scope AR Post for Immersive Tour Experience.
  61. 61. 3. Design by Tangible Stories A design method for more playful and meaningful interactive products (MusicScope, Talkative Cushion, Time Door) LAB RESEARCH Co-design: Interaction Lab
  62. 62. PEOPLE Faculty LEE, Woohun Design Media Lab. Kyushu Univ., PhD. ‘96
  63. 63. Crystal Zoetrope (exhibited at SIGGRAPH 2009 Emerging Technologies) Digital Decal (exhibited at SIGGRAPH 2009 Emerging Technologies) Shade Pixel (SIGGRAPH 2008 Posters ) Augmented Foam (ISMAR 2005) LAB RESEARCH Design Media Lab.
  64. 64. Molebot (exhibited at SIGGRAPH 2011 Emerging Technologies) LAB RESEARCH Design Media Lab.
  65. 65. PEOPLE Faculty BAE, Sangmin ID+IM Design Lab MFA, Parsons School of Design Prof, Parsons School of Design IDSA Merit Award Winner Gold award, Taiwan International Competition
  66. 66. 2015-01-29 66 “ ” I DESIGN I DONATE I DREAM THEREFORE I AM THEREFORE I AM THEREFORE I AM LAB RESEARCH
  67. 67. 2nd product CROSSCUBE 2007 3rd product LOVEPOT 2008 4th product HEARTEA 2009 The heartea is an interactive tumbler which shows us the temperature inside lightening bulged part of the tumbler. Touched by users, it shows three different colors which represent the temperature. The Lovepot is a sustainable humidifier which is no bacteria, non-electric, eco-friendly and an aroma releaser. It uses natural evaporation instead of electricity. When absorbing water from a pot, a tissue ball maximize evaporation for humidifying. The Crosscube is a foldable MP3 Player which changes its shape from a cross to a cube. It has symbolic meanings; the cross means sharing with neighbors, helping poor children, and blessing of needy people. : Charity product series project LAB RESEARCH
  68. 68. NANUM  Consumers  World Vision  Needy children : Charity product series project Charitable product donator NPO, profit distributor beneficiaries US $ 1.7M Donation in 2010 LAB RESEARCH
  69. 69. 2015-01-29 69 PEOPLE Faculty NAM, Ki-Young Design IS Lab Manchester Met Univ. - Ph.D. Royal Society of Arts Award Modulex Design Award Central St. Martins - BA/MA
  70. 70. Design IS lab seeks ways to integrate multi-disciplinary elements within design process strategically. DESIGN MANAGEMENT IN CORPORATE ENVIRONMENT Strategic Design Process Bottom-Up Design Leadership as a Strategic Tool 2008 (DMI review) The Chief Executive’s Influence on Corporate Design Management Activities 2009 (Design Korea & DMI) Corporate Design Management LAB RESEARCH Design IS Integration + Strategy Lab. Service Design A Typology of Services for Managing Design Touchpoints 2011 (CADMC)
  71. 71. DESIGN STRATEGY & DESIGN INNOVATION NPD strategy New Product Development through Strategic Market Diversification Strategic Differentiation For Mobile Communication Device Strategic Differentiation LAB RESEARCH Design IS Integration + Strategy Lab
  72. 72. DESIGN STRATEGY & DESIGN INNOVATION Design competitiveness New Product Development through Strategic Market Diversification, 2009 (The Design journal) Design Evaluation Key elements in the management of design promotion activity, 2009 (Design Korea & DMI) Design Promotion Strategies New Taxonomy of Design Promotion 2008, Beijing (D2B2) LAB RESEARCH Design IS Integration + Strategy Lab
  73. 73. PEOPLE Faculty LIM, Youn-Kyung Creative Interaction Design Lab (CIxD Lab) Ph.D. in Design Illinois Institute of Tech. Previously a professor at the School of Informatics at Indiana University
  74. 74. Interactivity Attributes for a New Way of Designing Interactivity DISCOVERY-DRIVEN PROTOTYPING FOR IT INNOVATION & CREATIVE INTERACTION DESIGN Prof. Youn-kyung LimDiscovery-driven Prototyping Discovering the value and role of new technology to human life and developing method for find hidden human needs of new technology. Sponsored by LAB RESEARCH Creative Interaction Design Lab Developing frameworks, methods, tools for designing interactivity by manipulating its intangible qualities as if they are tangible.
  75. 75. DISCOVERY-DRIVEN PROTOTYPING FOR CREATING USER-DRIVEN LIFECARE SYSTEM AND SERVICES LAB RESEARCH Creative Interaction Design Lab
  76. 76. CREATIVE INTERACTION DESIGN WITH INTERACTIVITY ATTRIBUTES LAB RESEARCH Creative Interaction Design Lab
  77. 77. PEOPLE Faculty SUK, Hyeon-Jeong Color & Emotion Lab Ph.D. in psychology Univ. of Mannheim (Germany, 2006)
  78. 78. LAB RESEARCH Color and Emotion for Design Lab emotion human body space sustainability design practice research color &
  79. 79. Having a strong competence in color research and cognitive psychology, since 2009, CED Lab has investigated the emotional and cognitive quality related to lighting facilitated by LED. Recently, some physiological (e.g. brain waves, autonomous nerve system indicators) and psychological reactions were found out. Example: Affective Lighting (client: LG Households & Health Care) White- 26luxWhite-50lux red green blue yellow cyan purple Purple tonecyan toneyellow toneblue tonegreen tonered toneWhite-225lux LAB RESEARCH Color and Emotion for Design Lab
  80. 80. PEOPLE Faculty BAE, Seok-Hyung Design Technology Lab Ph.D. IE KAIST (2002) M.S. & B.S. ME KAIST (‘96 & ‘94) U of Toronto (2007-2010) DaimlerChrysler (2004-2007) Gifu U (2002-2004)
  81. 81. LAB RESEARCH I2DEA Lab.
  82. 82. LAB RESEARCH I2DEA Lab.
  83. 83. ILoveSketch (ACM UIST 2008 & SIGGRAPH 2009) EverybodyLovesSketch (ACM UIST 2009) LAB RESEARCH I2DEA Lab.
  84. 84. 2015-01-29 84 SHAPING THE FUTURE http://id.kaist.ac.kr Q+A

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