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  • 4. KAIST • Established in 1971 • Top Science and Engineering University in Korea and Worldwide • Tuition and livening expenses are funded by Government. • About 11,000 people (5000 undergraduates, 2500 masters, 2500 PhDs, 700 professors)
  • 5. ID at KAIST College of Natural Science College of Engineering College of Information Technology & Science College of Business College of Cultural Science
  • 6. Brief History Doctoral Program Launched Post-graduate Program Launched First BSID Graduation KAIST ID EstablishedKAIST
  • 7. PEOPLE Students PhD. 33 Master 35 Undergraduate 165
  • 8. PEOPLE Faculty 2013-01-01 8
  • 9. PEOPLE Faculty Profile
  • 10. RECOGNITION BK21 (Brain Korea 21) “Ranked no. 1 design school in 2007, 2008, 2009, 2010, 2011 in a row” 2013-01-01 10
  • 11. RECOGNITION Press Among World’s 30 Best Design Programs Korea’s no. 1 University + Design Program 2013-01-01 11
  • 12. RECOGNITION Awards 2013-01-01 12
  • 13. RECOGNITION Research Papers Presidential Merit (Silver) 2 Presidential Awards 4 Outstanding Achievement Awards 6 Best Paper Awards 2 International Grand Prizes Designer of the Year Excellent Lecture Award Good Design Award Best Industrial Designer Award “1st in research paper publication in Korea” 12 International Design Competition Awards 2013-01-01 13
  • 14. ACADEMIC ACTIVITIES Conferences, Symposia, Workshops & Seminars 2013-01-01 14
  • 15. ALUMNI Careers Panasonic Education 25 % Corporate 46% Business 5% Others 24%
  • 16. ID at KAIST Student Life
  • 18. KEY FEATURES Inter- Research Industry Inter- Disciplinary Oriented Collaboration nationalization
  • 19. KEY FEATURES Interdisciplinary Program Positioning of IDKAIST Education since 1986 Subjective (Symbolic) Humanities Art Traditional Design School Analytic Synthetic (Understand) (Make) Science Engineering Objective (Real) Adopted from Dublin’s model of academic disciplines
  • 20. KEY FEATURES ID KAIST’s vision Mission Statement: “Shape the Future: Design for a Better Life” Goal: World top 10 design school by 2017 Objectives: • Cultivating designers active in the front end of innovation • Generating integrated design knowledge • Becoming a leading research-oriented design education program
  • 21. KEY FEATURES Students BSc students (40 per year) • Many from science high school (good at math and science) • Students graduated from a high school abroad. • International students • They choose their major in the second year when they complete basic science and engineering courses. MSc Students (15-20 per year) • Most of them are IDKAIST undergraduates • A few from other design schools (Hongik Univ. Korea National Univ. of Arts, Handong Univ., Seoul Univ., Parsons, Pratt, RISD ..) • Exchange students from TUDelft PhD Students (5-10 per year) • Most of them are IDKAIST graduates • A few from other domestic and international universities
  • 22. KEY FEATURES Design Education by Level
  • 23. KEY FEATURES Learning Activities Course Work (10-20%) Research Projects in Labs (20-50%) PhD Thesis Work (30-50%) Course Work (30-40%) MSc Research Projects in Labs (30-40%) Dissertation Work (30-40%) Course Work (70-90%) BSc Individual Research (10-20%) Graduation Project (10-20%)
  • 24. KEY FEATURES Undergraduate Program - Structure Graduation Project Internship / Exchange Student Program Design for the Real World, Design Business, URP Design Studio Courses (Fundamentals, Technology and Production, Meeting Marketing Needs, User Centered System Integration) New Human Business Technology Centered Innovation Fusion Design • Design • CAD Methodology • Physical • Professional • Human Factors Practice • Computing • Interface Design • New Product • Design Engineering Development Design Tools and Methods CAD, Digital Design Graphics, Photography Design Basics (Visual Language, Creative Thinking) 2D, 3D Design, Presentation Techniques, Creativity and Visual Language
  • 25. KEY FEATURES Undergraduate Program - Timeline Year 1 Year 2 Year 3 Year 4 Design Basics Human Centered Design New Technology Graduation Project Design Projects Tools and Business Innovation Methods
  • 26. KEY FEATURES Undergraduate Program - Courses
  • 27. KEY FEATURES Undergraduate Program - Studio Courses • Design Fundamentals (y2) increases awareness on form, function and ergonomics • Design Factors (y3) increases awareness on manufacturing and technological aspects of design. • Design Program (y3) increases awareness on business aspects, such as needs of customers and stakeholders, of design • Design System (y4) increases awareness on system level issues of design, such as service and social innovation.
  • 28. KEY FEATURES Undergraduate Program - Degree Project • About 10 month individual design project combined with ‐ Two essential courses (Integrated design) ‐ Individual study ‐ Undergraduate thesis project • Capstone project advised by multiple professors from other engineering departments. • International and domestic exhibitions from October to December.
  • 29. KEY FEATURES Postgraduate Program - Structure Master Level Focus : Skills for Design Insights, Design Methods, Advanced Design Practice PhD Level Focus: Design Knowledge Master Thesis (Theory or Design Development) Advanced Design Studio Projects Courses of Courses of Courses of New Human Business Technology Centered Innovation Fusion Design Research Methodologies Design Issues
  • 30. KEY FEATURES Postgraduate Program - Courses
  • 31. KEY FEATURES Postgraduate Program - Example MSc Dissertation International presentations (conference papers, exhibitions, design awards) are encouraged. Research MSc • Effect of levels of automation on emotional experience in intelligent products • A programming toolkit for prototyping interactive products • Product personification method for ideation of interaction design • The role of design in the integration of Product-Service System Project MSc • Kinetic interaction design based on magnetism • Inflated roly-poly: designing an inflatable display enticing physical interaction • CoLingual: Development of mobile location-based crowdsourcing language translation and learning service
  • 32. KEY FEATURES Postgraduate Program - Ph.D. Thesis Requirements • Generation of original design knowledge • Publications of top international design journals Examples • Choi (2011) The effects of anthropomorphism on product design • Park (2011) New typology and strategic model of design promotion
  • 33. KEY FEATURES Course Requirements - BSc Basic Course Major Course Free General Course Selective Research Total Course Required Selective Subtotal Required Selective Subtotal Required Selective Subtotal 7 28 21 17 9 26 24 28 52 21 3 130 (8AU) (8AU) 1 credit is equivalent to 16 class hours in a semester • Many students are from science high schools. • Students also take basic science and engineering courses (math, physics, biology, chemistry) and some humanity subjects (Psychology, Business, History, foreign language) • Students intensively take major courses within 2.5 years.
  • 34. KEY FEATURES Course Requirements - MSc 1 credit is equivalent to 16 class hours in a semester Major Course Research Total Core Course Required Selective 3 6 12 12 33 MSc course requirement Research Progress Evaluation 1 7 1 7 2 8 2 8 제 제 제 제 Semester 1 Semester 2 Semester 3 Semester 4 3 9 3 9 연구진도보고 Progress Report 1 2 3 연구계획발표 Research Plan 4 학 4 학 10 학 4 학 10 기 기 연구주제발표 Research Theme 기 기 st 1 Draft 5 11 5 11 논문초고심사 최종논문심사 Final Draft 6 12 Thesis Proposal 6 12 석사연구신청 연구결과전시 Exhibition
  • 35. KEY FEATURES Course Requirements – Ph.D. Remarks One Doctoral Colloquium per semester (Research Progress Evaluation) Year1 Year2 Year3 Year4 Year5 Starting MSc PhD Starting Complete Thesis Thesis MSc Integrated PhD course work Proposal Defense Program Qualification Graduation Exam MSc-Phd Integrated Program coursework requirement PhD course work requirment Major Course Research General Course (including seminar Total Major Course Mandatory Electives Research Total credit) Core Course Required Selective 3 6 21 30 60 30 3 6 21 30 60
  • 36. KEY FEATURES Design Expertise Designer who can transform the findings of Marketing & User Designer with Engineering Research to design parameters and Aesthetic & Knowledge Marketing Manufacturing generate solid design solutions Expressive Specialists Engineers Stylists Finding Deciding Design Identifying (Physical & Creating artifacts Requirements with efficient Behavioral) Needs Process Directions Parameters
  • 37. MSc PROGRAM COURSES LIST • ID501 Design Issues • ID606 Theory of Emotional Design • ID502 Research Methodology • ID607 Design Management • ID503 Design Project I • ID701 Design Research Issues • ID504 Design Project II • ID702 Design Studio II • ID505 Usability Analysis • ID705 Theory of Public Design • ID506 Media Interaction Design • ID706 Theory of Interface Design • ID508 User Centered Design Methodology • ID708 Design Strategy • ID509 Design Project for Industry • ID711 Advanced Topics on Human Centered Design • ID601 Design Project III • ID712 Advanced Topics on New Technology Convergence Design • ID602 Design Project IV • ID713 Advanced Topics on Business Innovation Design • ID603 Theory of Media Design • ID810 Special Lecture on Design III • ID605 Design Marketing • ID820 Special Lecture on Design IV ★ Grey color: not opened now, possibly re-opened later
  • 38. MSc. COURES ID501 Design Issues This study is designed to construct a holistic view of design theories and issues discussed in design academia. Students are asked to build a perspective of understanding current stream of design issues.
  • 39. MSc. COURES ID701 Design Research Issues This course aims to introduce and analyze recent trends of theories and topics in design research. Students learn how to approach research topics systematically and how to find and conduct a new research project that contributes to the body of knowledge in design research. This course provides a theoretical background and a framework of methodologies for Ph.D. research in design.
  • 40. MSc. COURES ID502 Research Methodology This is an advanced lecture course to study various research methods which form the fundamentals of design research. Students are expected to learn systematic understanding of research methods and research process, which will lead them to conduct students master or doctoral research.
  • 41. MSc. COURES ID606 Theory of Emotional Design Nowadays, value criteria and evaluation criteria of customers behavior is more focused on emotion than reason. This course deals with analysis of emotional factors of human and transformation of them into design languages to develop researchers capabilities of conducting emotional design process. Students will study emotional engineering, cognitive science, psychology, and other relevant fields with a new solving methodology of design problems.
  • 42. MSc. COURES ID506 Media Interaction Design This course is designed to study the interactivity of multi-modalities (visual, sound, olfactory, and tactile), and to experience creative interaction design. Emphasis is given to experience tangible interface design with the state-of- the-art of interactive technology.
  • 43. MSc. COURES ID601 Design Project III While industrial design at functional level remains a core activity, the expanded role requires the design leader of a broad, holistic view of the world. If the traditional designer needed to concentrate on the problems at hand, the design leader of today and tomorrow needs an eye to see the context in which the problems are formed. The contemporary designer needs the ability to understand the socio-cultural context of design, while the design leader needs to understand the eco-political context of design, as well. The students will attempt to identify and discuss the eco-political issues in design process and apply them to proposing effective design solutions.
  • 44. MSc. COURES ID607 Design Management This course is an introduction to theories and practical knowledge on design management. This course aims to understand the fundamentals of design management: Shifting milieu of design business; nature of design management and design manager; design management process; and others. This course also focuses on resources for composing design organizations; problem solving methods and decision making issues required for effective management of design process; the practical knowledge of running and managing the corporate design group and / or design consulting firm.
  • 46. PEOPLE Faculty CHUNG, Kyung-Won, Ph.D. Design Management Lab.  Seoul National Univ. BFA ‘75, MFA ’80  Syracuse Univ. MID ‘82  Manchester Met. Univ. PhD. ‘89  Presidential Merit, Korean Government ‘99  Silver Tower Medal, Korean Government ‘03  President & CEO Korea Institute of Design Promotion (KIDP) ‘00-’03  Chief Design Officer (Deputy Mayor) Seoul Metropolitan Government ‘09-’11
  • 47. LAB RESEARCH Design Management Lab. 01 To develop a role model of design promotion and its strategies for the sustainable growth of national competitiveness
  • 48. LAB RESEARCH Design Management Lab. 02 To research and develop design management syste m and its strategies for various corporations.
  • 49. LAB RESEARCH Design Management Lab. 03
  • 50. LAB RESEARCH Design Management Lab.PUBLICATIONS
  • 51. PEOPLE Faculty KIM Myung-Suk, Ph.D. Product and Environmental System Design Lab Osaka University, Dr. Eng. ‘85 Ex. President of KSDS Presidential Award
  • 52. LAB RESEARCH PES Product & Environmental System Design Lab. Developing Future Idea for Standardization of Megacity & Boomer Security Products 1 2 3 1. Developing future idea for Mega-city and Boomer generation (2008) 2. Research on standardization of security product planning and design(2009-2010) 3. Developing an advanced design for the Health Booster(2009)
  • 53. LAB RESEARCH PES Product & Environmental System Design Lab.
  • 54. PEOPLE Faculty LEE, Kun-Pyo Human-Centered Interaction Design Lab. IIT. MS. ‘85 Univ. of Tsukuba PhD. ‘03 Secretary General, IASDR Grand Prize, Osaka Int. Comp. Vice President of LG Electronics (now)
  • 55. LAB RESEARCH Human-Centered Interaction Design LabEyegaze Analysis•Software for visual processing and organizing eye movement data•handling many eye tracking data at once without statistical analysis Radius option: 25 ‘Heatmap’ Analysis Selection: ‘service logo’, Comparative Analysis ‘manufacturer logo’ ‘Selected Area’ Analysis
  • 56. LAB RESEARCH Human-Centered Interaction Design LabUser Research for Suggesting Future Scenarios•Understanding user for derivation of user needs•Structuralizing user requirements and finding solutions for innovative design products and services. Clarifying for Web 2.0 based system model for Social Network Service Suggesting new model for working on participatory design approach Outlook of Mobile SNS Scenarios with electronic appliances and devices.
  • 57. LAB RESEARCH Human-Centered Interaction Design Lab Reference Research for Definition and Clarification of Social Network Service (SNS) 12 Participants User Research 6 SNS Persona Function Application, Framework Function model SNS Service Structure Model SNS Function Scenarios SNS Service Service Scenarios
  • 58. PEOPLE Faculty NAM, Tek-Jin and Inter.action Design Research Lab. Brunel University PhD ‘01 Executive Director of KSDS The 1st Graduate of idKAIST
  • 59. LAB RESEARCH Co-design: Interaction Lab 1. Designers’ prototyping tools for interactive product and system design e.g. MIDAS Solutions, EventHurdle, STCTools
  • 60. LAB RESEARCH Co-design: Interaction Lab 2. Augmented Design (Design Activity & Artifacts) Tele-Presence-Scope AR Post for Immersive Tour Experience.
  • 61. LAB RESEARCH Co-design: Interaction Lab 3. Design by Tangible Stories A design method for more playful and meaningful interactive products (MusicScope, Talkative Cushion, Time Door)
  • 62. PEOPLE Faculty LEE, Woohun Design Media Lab. Kyushu Univ., PhD. ‘96
  • 63. LAB RESEARCH Design Media Lab. Crystal Zoetrope (exhibited at SIGGRAPH Shade Pixel (SIGGRAPH 2008 Posters ) 2009 Emerging Technologies) Digital Decal (exhibited at SIGGRAPH 2009 Augmented Foam (ISMAR 2005) Emerging Technologies)
  • 64. LAB RESEARCH Design Media Lab. Molebot (exhibited at SIGGRAPH 2011 Emerging Technologies)
  • 65. PEOPLE Faculty BAE, Sangmin ID+IM Design Lab MFA, Parsons School of Design Prof, Parsons School of Design IDSA Merit Award Winner Gold award, Taiwan International Competition
  • 67. LAB RESEARCH project : Charity product series2nd product CROSSCUBE 2007 3rd product LOVEPOT 2008 4th product HEARTEA 2009The Crosscube is a foldable MP3 Player which changes its The Lovepot is a sustainable humidifier which is no bacteria, The heartea is an interactive tumbler which shows us theshape from a cross to a cube. It has symbolic meanings; the non-electric, eco-friendly and an aroma releaser. It uses natural temperature inside lightening bulged part of the tumbler.cross means sharing with neighbors, helping poor children, evaporation instead of electricity. When absorbing water from Touched by users, it shows three different colors whichand blessing of needy people. a pot, a tissue ball maximize evaporation for humidifying. represent the temperature.
  • 68. LAB RESEARCH project : Charity product series US $ 1.7M Donation in 2010 NANUM  Consumers  World Vision  Needy children Charitable product donator NPO, profit distributor beneficiaries
  • 69. PEOPLE Faculty NAM, Ki-Young Design IS Lab Manchester Met Univ. - Ph.D. Central St. Martins - BA/MA Royal Society of Arts Award Modulex Design Award 2013-01-01 69
  • 70. LAB RESEARCH Design IS Integration + Strategy Lab. Design IS lab seeks ways to integrate multi-disciplinary elements within design process strategically. DESIGN MANAGEMENT IN CORPORATE ENVIRONMENT Strategic Design Process Bottom-Up Design Leadership as a Strategic Tool 2008 (DMI review) Corporate Design Management The Chief Executive’s Influence on Corporate Design Management Activities 2009 (Design Korea & DMI) Service Design A Typology of Services for Managing Design Touchpoints 2011 (CADMC)
  • 71. LAB RESEARCH Design IS Integration + Strategy Lab DESIGN STRATEGY & DESIGN INNOVATION NPD strategy New Product Development through Strategic Market Diversification Strategic Differentiation Strategic Differentiation For Mobile Communication Device
  • 72. LAB RESEARCH Design IS Integration + Strategy Lab DESIGN STRATEGY & DESIGN INNOVATION Design competitiveness Design Promotion Strategies New Product Development through Strategic New Taxonomy of Design Promotion Market Diversification, 2009 (The Design journal) 2008, Beijing (D2B2) Design Evaluation Key elements in the management of design promotion activity, 2009 (Design Korea & DMI)
  • 73. PEOPLE Faculty LIM, Youn-Kyung Creative Interaction Design Lab (CIxD Lab) Ph.D. in Design Illinois Institute of Tech. Previously a professor at the School of Informatics at Indiana University
  • 74. LAB RESEARCH Creative Interaction Design LabDISCOVERY-DRIVEN PROTOTYPING FOR IT INNOVATION &CREATIVE INTERACTION DESIGN Discovery-driven Prototyping Prof. Youn-kyung Lim Discovering the value and role of new technology to human life and developing method for find hidden human needs of new technology. Interactivity Attributes for a New Way of Designing Interactivity Developing frameworks, methods, tools for designing interactivity by manipulating its intangible qualities as if they are tangible. Sponsored by
  • 77. PEOPLE Faculty SUK, Hyeon-Jeong Color & Emotion Lab Ph.D. in psychology Univ. of Mannheim (Germany, 2006)
  • 78. LAB RESEARCH Color and Emotion for Design Lab space emotion human body color & design practice sustainability research
  • 79. LAB RESEARCH Color and Emotion for Design Lab Example: Affective Lighting (client: LG Households & Health Care) Having a strong competence in color research and cognitive psychology, since 2009, CED Lab has investigated the emotional and cognitive quality related to lighting facilitated by LED. Recently, some physiological (e.g. brain waves, autonomous nerve system indicators) and psychological reactions were found out. White-225lux red tone green tone blue tone yellow tone cyan tone Purple toneWhite-50lux red green blue yellow cyan purple White- 26lux
  • 80. PEOPLE Faculty BAE, Seok-Hyung Design Technology Lab Ph.D. IE KAIST (2002) M.S. & B.S. ME KAIST (‘96 & ‘94) U of Toronto (2007-2010) DaimlerChrysler (2004-2007) Gifu U (2002-2004)
  • 83. LAB RESEARCH I2DEA Lab. ILoveSketch (ACM UIST 2008 & SIGGRAPH 2009) EverybodyLovesSketch (ACM UIST 2009)
  • 84. Q+A SHAPING THE FUTURE 2013-01-01 84