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IDKAIST OVERVIEW
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IDKAIST OVERVIEW

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  • 1. WELCOME TO
  • 2. WHO ARE WE? HOW DO WE TEACH? WHAT RESEARCH DO WE DO?
  • 3. WHO ARE WE? AN INTRODUCTION TO KAIST/ID KAIST
  • 4. KAIST • Established in 1971 • Top Science and Engineering University in Korea and Worldwide • Tuition and livening expenses are funded by Government. • About 11,000 people (5000 undergraduates, 2500 masters, 2500 PhDs, 700 professors)
  • 5. ID at KAIST College of Natural Science College of Business College of Information Technology & Science College of Cultural Science College of Engineering
  • 6. Brief History KAIST ID Established First BSID Graduation Post-graduate Program Launched Doctoral Program Launched KAIST
  • 7. PEOPLE Students PhD. Master Undergraduate 33 35 165
  • 8. 2015-01-29 8 PEOPLE Faculty Professor Associate Professor Assistant Professor Visiting Professor Concurrent Professor 3 6 1 2 2
  • 9. PEOPLE Faculty Profile
  • 10. 2015-01-29 10 RECOGNITION BK21 (Brain Korea 21) “Ranked no. 1 design school in 2007, 2008, 2009, 2010, 2011 in a row”
  • 11. 2015-01-29 11 RECOGNITION Press Among World’s 30 Best Design Programs Korea’s no. 1 University + Design Program
  • 12. 2015-01-29 12 RECOGNITION Awards
  • 13. 2015-01-29 13 RECOGNITION Research Papers “1st in research paper publication in Korea” Presidential Merit (Silver) 4 Outstanding Achievement Awards 6 Best Paper Awards 2 International Grand Prizes 2 Presidential Awards Designer of the Year Excellent Lecture Award Good Design Award Best Industrial Designer Award 12 International Design Competition Awards
  • 14. 2015-01-29 14 ACADEMIC ACTIVITIES Conferences, Symposia, Workshops & Seminars
  • 15. Panasonic Education Corporate Business 25 % 46% 5% Others 24% ALUMNI Careers
  • 16. ID at KAIST Student Life
  • 17. HOW DO WE TEACH? CONVERGENT DESIGN EDUCATION AT ID KAIST
  • 18. Inter- Disciplinary Research Oriented Inter- nationalization Industry Collaboration KEY FEATURES
  • 19. KEY FEATURES Interdisciplinary Program Analytic (Understand) Synthetic (Make) Subjective (Symbolic) Objective (Real) Humanities Art EngineeringScience Positioning of IDKAIST Education since 1986 Adopted from Dublin’s model of academic disciplines Traditional Design School
  • 20. KEY FEATURES ID KAIST’s vision Mission Statement: “Shape the Future: Design for a Better Life” Goal: World top 10 design school by 2017 Objectives: • Cultivating designers active in the front end of innovation • Generating integrated design knowledge • Becoming a leading research-oriented design education program
  • 21. KEY FEATURES Students BSc students (40 per year) • Many from science high school (good at math and science) • Students graduated from a high school abroad. • International students • They choose their major in the second year when they complete basic science and engineering courses. MSc Students (15-20 per year) • Most of them are IDKAIST undergraduates • A few from other design schools (Hongik Univ. Korea National Univ. of Arts, Handong Univ., Seoul Univ., Parsons, Pratt, RISD ..) • Exchange students fromTUDelft PhD Students (5-10 per year) • Most of them are IDKAIST graduates • A few from other domestic and international universities
  • 22. KEY FEATURES Design Education by Level
  • 23. KEY FEATURES LearningActivities Course Work (10-20%) Research Projects in Labs (20-50%) Thesis Work (30-50%) Course Work (30-40%) Research Projects in Labs (30-40%) Dissertation Work (30-40%) Course Work (70-90%) Individual Research (10-20%) Graduation Project (10-20%) MSc PhD BSc
  • 24. KEY FEATURES Undergraduate Program - Structure Business Innovation New Technology Fusion Human Centered Design Design Studio Courses (Fundamentals, Technology and Production, Meeting Marketing Needs, User Centered System Integration) Design Tools and Methods Design Basics (Visual Language, Creative Thinking) Graduation Project Internship / Exchange Student Program 2D, 3D Design, Presentation Techniques, Creativity and Visual Language CAD, Digital Design Graphics, Photography • CAD • Physical • Computing • Design Engineering • Design Methodology • Professional Practice • New Product Development • Human Factors • Interface Design Design for the Real World, Design Business, URP
  • 25. KEY FEATURES Undergraduate Program -Timeline Business Innovation New Technology Graduation Project Human Centered Design Tools and Methods Design Basics Year 2 Year 3 Year 4Year 1 Design Projects
  • 26. KEY FEATURES Undergraduate Program - Courses Ph.D 1st year 2st year 3rd year 4th year 1st year 2st year Classification Design Methodology Design Communication Theory of Design Management Presentation Techniques CAD & 3D Modeling Integrated Design Media Interaction Design Theory of Emotional Design Theory of Design Strategy Design & Living Introduction to Industrial Design Design Human Factors New-Product Development Design Issues Design Project III Theory of Public Design 2-Dimensional Design 3-Dimensional Design Product Design Factors Product Design System Design Project I Design Studio Product Design Fundamentals Product Design Program Design professional Practice Research Methodology Design Research Issues Digital Design Graphics Creativity & Visualization Product Design Engineering Space Design Interactive Space Design Project II Design Project IV Advanced Topics on Business Innovation Photo Techniques Interaction Design Design Critic User Centered Design Methodology Theory of Interface Design Interface Design Design Marketing Human-Centered Design Information Design Advanced Topics on New Technology Fusion Undergraduate Thesis Thesis & Seminar Thesis &Seminar Undergraduate GraduateID KAIST Courses Selective Major Course Fall Semester Required Major Course Spring Semester Selective Major Course Required Major Course
  • 27. KEY FEATURES Undergraduate Program - Studio Courses • Design Fundamentals (y2) increases awareness on form, function and ergonomics • Design Factors (y3) increases awareness on manufacturing and technological aspects of design. • Design Program (y3) increases awareness on business aspects, such as needs of customers and stakeholders, of design • Design System (y4) increases awareness on system level issues of design, such as service and social innovation.
  • 28. KEY FEATURES Undergraduate Program - Degree Project • About 10 month individual design project combined with ‐ Two essential courses (Integrated design) ‐ Individual study ‐ Undergraduate thesis project • Capstone project advised by multiple professors from other engineering departments. • International and domestic exhibitions from October to December.
  • 29. KEY FEATURES Postgraduate Program - Structure Courses of Business Innovation Courses of New Technology Fusion Courses of Human Centered Design Advanced Design Studio Projects Research Methodologies Design Issues Master Thesis (Theory or Design Development) Master Level Focus : Skills for Design Insights, Design Methods, Advanced Design Practice PhD Level Focus: Design Knowledge
  • 30. KEY FEATURES Postgraduate Program - Courses Ph.D 1st year 2st year 3rd year 4th year 1st year 2st year Classification Design Methodology Design Communication Theory of Design Management Presentation Techniques CAD & 3D Modeling Integrated Design Media Interaction Design Theory of Emotional Design Theory of Design Strategy Design & Living Introduction to Industrial Design Design Human Factors New-Product Development Design Issues Design Project III Theory of Public Design 2-Dimensional Design 3-Dimensional Design Product Design Factors Product Design System Design Project I Design Studio Product Design Fundamentals Product Design Program Design professional Practice Research Methodology Design Research Issues Digital Design Graphics Creativity & Visualization Product Design Engineering Space Design Interactive Space Design Project II Design Project IV Advanced Topics on Business Innovation Photo Techniques Interaction Design Design Critic User Centered Design Methodology Theory of Interface Design Interface Design Design Marketing Human-Centered Design Information Design Advanced Topics on New Technology Fusion Undergraduate Thesis Thesis & Seminar Thesis &Seminar Undergraduate GraduateID KAIST Courses Selective Major Course Fall Semester Required Major Course Spring Semester Selective Major Course Required Major Course
  • 31. KEY FEATURES Postgraduate Program - Example MSc Dissertation International presentations (conference papers, exhibitions, design awards) are encouraged. Research MSc • Effect of levels of automation on emotional experience in intelligent products • A programming toolkit for prototyping interactive products • Product personification method for ideation of interaction design • The role of design in the integration of Product-Service System Project MSc • Kinetic interaction design based on magnetism • Inflated roly-poly: designing an inflatable display enticing physical interaction • CoLingual: Development of mobile location-based crowdsourcing language translation and learning service
  • 32. KEY FEATURES Postgraduate Program - Ph.D.Thesis Requirements • Generation of original design knowledge • Publications of top international design journals Examples • Choi (2011) The effects of anthropomorphism on product design • Park (2011) New typology and strategic model of design promotion
  • 33. KEY FEATURES Course Requirements - BSc • Many students are from science high schools. • Students also take basic science and engineering courses (math, physics, biology, chemistry) and some humanity subjects (Psychology, Business, History, foreign language) • Students intensively take major courses within 2.5 years. General Course Basic Course Major Course Free Selective Course Research Total Required Selective Subtotal Required Selective Subtotal Required Selective Subtotal 7 (8AU) 21 28 (8AU) 17 9 26 24 28 52 21 3 130 1 credit is equivalent to 16 class hours in a semester
  • 34. KEY FEATURES Course Requirements - MSc 논문초고심사 최종논문심사 연구결과전시 연구진도보고 1 2 3 4 5 6 제 1 학 기 7 8 9 10 11 12 제 2 학 기 연구주제발표 석사연구신청 연구계획발표 1 2 3 4 5 6 제 3 학 기 7 8 9 10 11 12 제 4 학 기 Semester2 Semester3 Semester4 Semester1 Thesis Proposal Research Theme Research Plan 1st Draft Final Draft Exhibition Progress Report MSc course requirement Core Course Major Course Research Total Required Selective 3 6 12 12 33 Research Progress Evaluation 1 credit is equivalent to 16 class hours in a semester
  • 35. KEY FEATURES Course Requirements – Ph.D. Year1 Year2 Year3 Year4 Year5 Qualification Exam Starting PhD MSc PhD Integrated Program Graduation Complete course work Thesis Defense Thesis Proposal Starting MSc Core Course Major Course Research Total Required Selective 3 6 21 30 60 PhD course work requirmentMSc-Phd Integrated Program coursework requirement General Course Major Course Mandatory Electives Research (including seminar credit) Total 3 6 21 30 60 30 Remarks One Doctoral Colloquium per semester (Research Progress Evaluation)
  • 36. KEY FEATURES Design Expertise Identifying Needs Finding Requirements Directions Deciding Design (Physical & Behavioral) Parameters Creating artifacts with efficient Process Aesthetic & Expressive Stylists Designer with Engineering Knowledge Designer who can transform the findings of Marketing & User Research to design parameters and generate solid design solutions Marketing Specialists Manufacturing Engineers
  • 37. • ID501 Design Issues • ID504 Design Project II • ID505 Usability Analysis • ID506 Media Interaction Design • ID508 User Centered Design Methodology • ID509 Design Project for Industry • ID601 Design Project III • ID602 Design Project IV • ID603 Theory of Media Design • ID605 Design Marketing • ID606 Theory of Emotional Design • ID607 Design Management • ID701 Design Research Issues • ID702 Design Studio II • ID705 Theory of Public Design • ID706 Theory of Interface Design • ID708 Design Strategy • ID711 Advanced Topics on Human Centered Design • ID712 Advanced Topics on New Technology Convergence Design • ID713 Advanced Topics on Business Innovation Design • ID810 Special Lecture on Design III • ID820 Special Lecture on Design IV • ID502 Research Methodology • ID503 Design Project I ★ Grey color: not opened now, possibly re-opened later MSc PROGRAM COURSES LIST
  • 38. This study is designed to construct a holistic view of design theories and issues discussed in design academia. Students are asked to build a perspective of understanding current stream of design issues. MSc. COURES ID501 Design Issues
  • 39. This course aims to introduce and analyze recent trends of theories and topics in design research. Students learn how to approach research topics systematically and how to find and conduct a new research project that contributes to the body of knowledge in design research. This course provides a theoretical background and a framework of methodologies for Ph.D. research in design. MSc. COURES ID701 Design Research Issues
  • 40. This is an advanced lecture course to study various research methods which form the fundamentals of design research. Students are expected to learn systematic understanding of research methods and research process, which will lead them to conduct students' master or doctoral research. MSc. COURES ID502 Research Methodology
  • 41. Nowadays, value criteria and evaluation criteria of customers' behavior is more focused on emotion than reason. This course deals with analysis of emotional factors of human and transformation of them into design languages to develop researchers' capabilities of conducting emotional design process. Students will study emotional engineering, cognitive science, psychology, and other relevant fields with a new solving methodology of design problems. MSc. COURES ID606Theory of Emotional Design
  • 42. This course is designed to study the interactivity of multi-modalities (visual, sound, olfactory, and tactile), and to experience creative interaction design. Emphasis is given to experience tangible interface design with the state-of- the-art of interactive technology. MSc. COURES ID506 Media Interaction Design
  • 43. While industrial design at functional level remains a core activity, the expanded role requires the design leader of a broad, holistic view of the world. If the traditional designer needed to concentrate on the problems at hand, the design leader of today and tomorrow needs an eye to see the context in which the problems are formed. The contemporary designer needs the ability to understand the socio-cultural context of design, while the design leader needs to understand the eco-political context of design, as well. The students will attempt to identify and discuss the eco-political issues in design process and apply them to proposing effective design solutions. MSc. COURES ID601 Design Project III
  • 44. This course is an introduction to theories and practical knowledge on design management. This course aims to understand the fundamentals of design management: Shifting milieu of design business; nature of design management and design manager; design management process; and others. This course also focuses on resources for composing design organizations; problem solving methods and decision making issues required for effective management of design process; the practical knowledge of running and managing the corporate design group and / or design consulting firm. MSc. COURES ID607 Design Management
  • 45. WHAT RESEARCH DO WE DO? LABORATORY RESEARCH AND PROJECTS
  • 46. PEOPLE Faculty CHUNG, Kyung-Won, Ph.D.  Seoul National Univ. BFA ‘75, MFA ’80  Syracuse Univ. MID ‘82  Manchester Met. Univ. PhD. ‘89  Presidential Merit, Korean Government ‘99  Silver Tower Medal, Korean Government ‘03  President & CEO Korea Institute of Design Promotion (KIDP) ‘00-’03  Chief Design Officer (Deputy Mayor) Seoul Metropolitan Government ‘09-’11 Design Management Lab.
  • 47. LAB RESEARCH Design Management Lab. National Design Promotion Strategy 01 To develop a role model of design promotion and its strategies for the sustainable growth of national competitiveness
  • 48. LAB RESEARCH Design Management Lab. Corporate Design Management Strategy 02 To research and develop design management syste m and its strategies for various corporations.
  • 49. LAB RESEARCH Design Management Lab. 03 Design Strategy, Policy , Design Competitivenes s& other key issues in design management
  • 50. LAB RESEARCH Design Management Lab. PUBLICATIONS
  • 51. KIM Myung-Suk, Ph.D. Product and Environmental System Design Lab Osaka University, Dr. Eng. ‘85 Ex. President of KSDS Presidential Award PEOPLE Faculty
  • 52. LAB RESEARCH PES Product & Environmental System Design Lab. 1 2 3 1. Developing future idea for Mega-city and Boomer generation (2008) 2. Research on standardization of security product planning and design(2009-2010) 3. Developing an advanced design for the Health Booster(2009) Standardization of Security ProductsMegacity & Boomer Developing Future Idea for
  • 53. LAB RESEARCH PES Product & Environmental System Design Lab.
  • 54. PEOPLE Faculty LEE, Kun-Pyo Human-Centered Interaction Design Lab. IIT. MS. ‘85 Univ. of Tsukuba PhD. ‘03 Secretary General, IASDR Grand Prize, Osaka Int. Comp. Vice President of LG Electronics (now)
  • 55. •Software for visual processing and organizing eye movement data •handling many eye tracking data at once without statistical analysis Radius option: 25 Selection: ‘service logo’, ‘manufacturer logo’ Eyegaze Analysis Comparative Analysis ‘Heatmap’ Analysis ‘SelectedArea’Analysis LAB RESEARCH Human-Centered Interaction Design Lab
  • 56. Clarifying for Web 2.0 based system model for Social Network Service Suggesting new model for working on participatory design approach Outlook of Mobile SNS Scenarios with electronic appliances and devices. •Understanding user for derivation of user needs •Structuralizing user requirements and finding solutions for innovative design products and services. User Research for Suggesting Future Scenarios LAB RESEARCH Human-Centered Interaction Design Lab
  • 57. 6 Persona Application, Function model SNS Function Framework SNS Function Scenarios 12 Participants User Research SNS Service Structure Model SNS Service Service Scenarios Reference Research for Definition and Clarification of Social Network Service (SNS) LAB RESEARCH Human-Centered Interaction Design Lab
  • 58. PEOPLE Faculty NAM, Tek-Jin Co.design and Inter.action Design Research Lab. Brunel University PhD ‘01 The 1st Graduate of idKAIST Executive Director of KSDS
  • 59. LAB RESEARCH Co-design: Interaction Lab 1. Designers’ prototyping tools for interactive product and system design e.g. MIDAS Solutions, EventHurdle, STCTools
  • 60. 2. Augmented Design (Design Activity & Artifacts) LAB RESEARCH Co-design: Interaction Lab Tele-Presence-Scope AR Post for Immersive Tour Experience.
  • 61. 3. Design by Tangible Stories A design method for more playful and meaningful interactive products (MusicScope, Talkative Cushion, Time Door) LAB RESEARCH Co-design: Interaction Lab
  • 62. PEOPLE Faculty LEE, Woohun Design Media Lab. Kyushu Univ., PhD. ‘96
  • 63. Crystal Zoetrope (exhibited at SIGGRAPH 2009 Emerging Technologies) Digital Decal (exhibited at SIGGRAPH 2009 Emerging Technologies) Shade Pixel (SIGGRAPH 2008 Posters ) Augmented Foam (ISMAR 2005) LAB RESEARCH Design Media Lab.
  • 64. Molebot (exhibited at SIGGRAPH 2011 Emerging Technologies) LAB RESEARCH Design Media Lab.
  • 65. PEOPLE Faculty BAE, Sangmin ID+IM Design Lab MFA, Parsons School of Design Prof, Parsons School of Design IDSA Merit Award Winner Gold award, Taiwan International Competition
  • 66. 2015-01-29 66 “ ” I DESIGN I DONATE I DREAM THEREFORE I AM THEREFORE I AM THEREFORE I AM LAB RESEARCH
  • 67. 2nd product CROSSCUBE 2007 3rd product LOVEPOT 2008 4th product HEARTEA 2009 The heartea is an interactive tumbler which shows us the temperature inside lightening bulged part of the tumbler. Touched by users, it shows three different colors which represent the temperature. The Lovepot is a sustainable humidifier which is no bacteria, non-electric, eco-friendly and an aroma releaser. It uses natural evaporation instead of electricity. When absorbing water from a pot, a tissue ball maximize evaporation for humidifying. The Crosscube is a foldable MP3 Player which changes its shape from a cross to a cube. It has symbolic meanings; the cross means sharing with neighbors, helping poor children, and blessing of needy people. : Charity product series project LAB RESEARCH
  • 68. NANUM  Consumers  World Vision  Needy children : Charity product series project Charitable product donator NPO, profit distributor beneficiaries US $ 1.7M Donation in 2010 LAB RESEARCH
  • 69. 2015-01-29 69 PEOPLE Faculty NAM, Ki-Young Design IS Lab Manchester Met Univ. - Ph.D. Royal Society of Arts Award Modulex Design Award Central St. Martins - BA/MA
  • 70. Design IS lab seeks ways to integrate multi-disciplinary elements within design process strategically. DESIGN MANAGEMENT IN CORPORATE ENVIRONMENT Strategic Design Process Bottom-Up Design Leadership as a Strategic Tool 2008 (DMI review) The Chief Executive’s Influence on Corporate Design Management Activities 2009 (Design Korea & DMI) Corporate Design Management LAB RESEARCH Design IS Integration + Strategy Lab. Service Design A Typology of Services for Managing Design Touchpoints 2011 (CADMC)
  • 71. DESIGN STRATEGY & DESIGN INNOVATION NPD strategy New Product Development through Strategic Market Diversification Strategic Differentiation For Mobile Communication Device Strategic Differentiation LAB RESEARCH Design IS Integration + Strategy Lab
  • 72. DESIGN STRATEGY & DESIGN INNOVATION Design competitiveness New Product Development through Strategic Market Diversification, 2009 (The Design journal) Design Evaluation Key elements in the management of design promotion activity, 2009 (Design Korea & DMI) Design Promotion Strategies New Taxonomy of Design Promotion 2008, Beijing (D2B2) LAB RESEARCH Design IS Integration + Strategy Lab
  • 73. PEOPLE Faculty LIM, Youn-Kyung Creative Interaction Design Lab (CIxD Lab) Ph.D. in Design Illinois Institute of Tech. Previously a professor at the School of Informatics at Indiana University
  • 74. Interactivity Attributes for a New Way of Designing Interactivity DISCOVERY-DRIVEN PROTOTYPING FOR IT INNOVATION & CREATIVE INTERACTION DESIGN Prof. Youn-kyung LimDiscovery-driven Prototyping Discovering the value and role of new technology to human life and developing method for find hidden human needs of new technology. Sponsored by LAB RESEARCH Creative Interaction Design Lab Developing frameworks, methods, tools for designing interactivity by manipulating its intangible qualities as if they are tangible.
  • 75. DISCOVERY-DRIVEN PROTOTYPING FOR CREATING USER-DRIVEN LIFECARE SYSTEM AND SERVICES LAB RESEARCH Creative Interaction Design Lab
  • 76. CREATIVE INTERACTION DESIGN WITH INTERACTIVITY ATTRIBUTES LAB RESEARCH Creative Interaction Design Lab
  • 77. PEOPLE Faculty SUK, Hyeon-Jeong Color & Emotion Lab Ph.D. in psychology Univ. of Mannheim (Germany, 2006)
  • 78. LAB RESEARCH Color and Emotion for Design Lab emotion human body space sustainability design practice research color &
  • 79. Having a strong competence in color research and cognitive psychology, since 2009, CED Lab has investigated the emotional and cognitive quality related to lighting facilitated by LED. Recently, some physiological (e.g. brain waves, autonomous nerve system indicators) and psychological reactions were found out. Example: Affective Lighting (client: LG Households & Health Care) White- 26luxWhite-50lux red green blue yellow cyan purple Purple tonecyan toneyellow toneblue tonegreen tonered toneWhite-225lux LAB RESEARCH Color and Emotion for Design Lab
  • 80. PEOPLE Faculty BAE, Seok-Hyung Design Technology Lab Ph.D. IE KAIST (2002) M.S. & B.S. ME KAIST (‘96 & ‘94) U of Toronto (2007-2010) DaimlerChrysler (2004-2007) Gifu U (2002-2004)
  • 81. LAB RESEARCH I2DEA Lab.
  • 82. LAB RESEARCH I2DEA Lab.
  • 83. ILoveSketch (ACM UIST 2008 & SIGGRAPH 2009) EverybodyLovesSketch (ACM UIST 2009) LAB RESEARCH I2DEA Lab.
  • 84. 2015-01-29 84 SHAPING THE FUTURE http://id.kaist.ac.kr Q+A

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