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Expanding its network by introducing new channels, web portals etc.
TV18 INDIA LTD. BUSINESS NEWS ONLINE DATA SERVICES PUBLISHING BUSINESS PRINT Note: Current holding in Infomedia: 44%; Jagran18 is a 50:50 JV with jagran prakashan ltd. NEW PRINT VENTURES (FORBES,JAGRAN18)
Recently, IN.COM unveiled its marketing campaign and has a robust pipeline of strategic partnerships which included the site being the online interface for high recall properties such as BigBoss2, MTV Youth Icon and others.
They display the ads of one channel on their sister channels or take help from print partner(Jagran18) and online web portal (IN.COM) to market it well.
They become media partners for exclusive events.
Network18 has entered into partnership with FORBES. It prints various exclusives of network18 and advertises it very well.
It always takes care of the viewers’ choices. This is a big strength of the company as the data collected can generate reports and statistics that can make the company better and address its weaknesses and threats and increase its TRP.
Diversifying has been a key policy of network18. Hence it has made the network grow in other countries successfully.
Staying ahead of the competition has always been a focus of network18.
CNBC has been the leading English business news channel and COLORS has done very well and is among top three channels. Although it is a new channel that has been launched recently, it is giving a good competition to STAR, SONY etc.
Network18 has been always very strong in bringing about innovative aspects.
Network18 as it is expanding and diversifying on foreign soil, it may be threatened by local competitors in the domestic market.
A recent threat to CNBC business channel is the introduction of the new business channel ET NOW. It is doing tremendously well in putting forward exclusives. This led to the loss of a no. of key staffs from CNBC.
As it is expanding its network, management is getting more complex.
Political and Legislative effects
New technologies, services and creative ideas adopted by the competitors