Network 18

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  • 1. NETWORK 18
  • 2. MISSION
    • As the Logo on Network 18 suggests, there are 3 most important mission of this company
    • Enable
    • Enlighten
    • Entertain
    • In broad terms
      • To become an Engine of New Journalism
      • To treat news as sacred
      • To bring news from ground zero
      • To give the viewer a voice and never talk down
      • To sum up, a spirit that does whatever it takes to deliver credible news first, wherever it happens, whenever it happens.
  • 3. VISION
    • Make it a grand success at global level
    • Enhancing growth and popularity
    • Make it the viewers’ best choice
    • Expanding its network by introducing new channels, web portals etc.
  • 4. TV18 INDIA LTD. BUSINESS NEWS ONLINE DATA SERVICES PUBLISHING BUSINESS PRINT Note: Current holding in Infomedia: 44%; Jagran18 is a 50:50 JV with jagran prakashan ltd. NEW PRINT VENTURES (FORBES,JAGRAN18)
  • 5. KEY OPERATIONAL HIGHLIGHTS
    • “ financial ecosystem” from tv18 business media strengthens further, special interest segments grow significantly
    • All business units deliver strong business & consumer growth performance
    • strong synergy building across the tv+print & tv+online segments
    • aggressive launch set up for new ventures
        • (horizontal from web18- in.com, set to enter market)
  • 6. CNBC-TV18
    • BENCHMARK LEADERSHIP
      • - commands 38% share in English news ,
      • - dominates business genre
    Source: TAM, channel share, ; Markets: All India; TG: CS AB Males 25+ Yrs; All Days, Time: 600-2400 hrs
  • 7. CNBC AWAAZ
    • VIEWERSHIP DOMINANCE
      • absolute majority in hindi business news
    Source: TAM ; Markets: HSM; TG: CS AB Males 25+ Yrs; All Days, Time: 600-2400 hrs
  • 8. WEB18
    • SPECIAL INTEREST & B2B PORTALS STRENGTHEN PRESENCE
      • 48% growth in visits
      • 94% growth in page views
  • 9. INFOMEDIA DIRECTORIES & SEARCH PRINT B2B & B2C TITLES PUBLISHING BPO
    • FORAYING FROM “PRINT” DOMINANCE INTO NEW MEDIA – MOBILE & ONLINE
    • TO LAUNCH VOICE & SMS BASED DIRECTORY SERVICE
    • STRONG SYNERGY BUILDING - “OVERDRIVE” SHOW ON CNBC CHANNELS
    • REED INFOMEDIA LAUNCHES “TWICE” A B2B CONSUMER ELECTRONICS TITLE
    MARKET LEADING TITLES, 12 B2B & 8 B2C LEADERS IN BUSINESS DIRECTORIES & SEARCH ENGINES.
  • 10. INFOMEDIA INDIA’S LEADING SPECIAL INTEREST PUBLISHER
  • 11. MUSIC GEC KIDS MOVIES Network18 Group & Viacom– 50:50 Partners in India’s hottest entertainment network VIACOM18
    • Network18 Group’s 50% stake in Viacom18 currently held by a TV18 subsidiary
    • ibn18, as the Network18 Group’s general news & entertainment arm to house the Group’s stake in Viacom18, following exercise of options
  • 12. MTV Source: TAM data ; HSM ; 15-24 ; SEC AB Q1(2008) – Q1(2009)
    • OUTPERFORMING “YOUTH ” CATEGORY
    • - mtv on upward momentum, new players vying for presence
  • 13. NICKELODEON Source : TAM, TG : 4-14 ABC, HSM1L+, 07:00 – 22:00 Q1’08(Wk14-Wk26) to Q1’09(Wk14-Wk26)
    • FAST EMERGING KIDS ENT. LEADER
    • -Fastest relative share growth at 81%
  • 14. NICKELODEON Source : TAM, TG : 4-14 ABC, HSM1L+, 07:00 – 22:00 Q1’08(Wk14-Wk26) to Q1’09(Wk14-Wk26)
    • ON WAY TO MARKET LEADERSHIP
    • - moves into no.3
  • 15. STUDIO18
    • India’s first studio model based film ent. operation
    • 2OO7’s biggest blockbusters - “jab we met” & “welcome”
    • “ welcome” emerged as the 3 rd largest opening & final grosser ever
    • setting industry benchmarks
    • pioneered a unique syndication model with “jab we met”
      • tenure based satellite rights sale
      • To roster of channels, not exclusive
    • forayed into international mkts.
    SYNDICATION & MARKETING ACQUISITION PRODUCTION DISTRIBUTION
  • 16. COLORS
    • MOMENTOUS LAUNCH
      • stronger first week performance than recent competitive launches
    Source: TAM, CS 4+, HSM, Time Period: Colors – 21 st July 7PM – 26 th July (12 am), NDTVImagine 21 st Jan (7 PM) – 26 th Jan (12 am), 9X – 12 th Nov – 17 th Nov (12am)
  • 17.
    • A REALITY SHOW FORMAT
    • HOST:AKSHAY KUMAR
    • PARTICIPANTS: INDIAN SUPERMODELS
    • OTHER KEY SHOWS
    • TALK SHOW
    • SAJID’S SUPERSTARS : HOSTED BY COMIC SAJID KHAN
    • FICTION
    • MOHE RANG DE: PERIOD DRAMA ON INDIAN FREEDOM STRUGGLE
    • JAI SHRI KRISHNA: ON LORD KRISHNA’S LIFE
    • BANDHAN: WOMAN CENTRIC FAMILY DRAMA
    • RAHE TERA AASHIRWAD: SUPERNATURAL DRAMA
    COLORS
  • 18. COLORS
    • CAPTURES NO.3 IMMEDIATELY
      • Aggressive marketing, multiple formats, progrmming coups
    Source: TAM, CS 4+, HSM markets, 21 st July (7 PM) – 26 th July (12 am), 30 min GRP
  • 19. FINANCIALS
  • 20. TV18 – STRONG CASH POSITION TV18 (Consolidated) – As on Mar 31, 2008
    • Value of AAA-rated Liquid Bonds - Rs 536 cr
    • Cash in Bank - Rs 173 cr
    • Option Amt from ibn18 (for Viacom18) - Rs 250 cr
    • Market Value of Quoted Investments* - Rs 356 cr
    * Approx market value of ibn18 stake held by RVT Investments (a wholly owned TV18 subsidiary) & Infomedia stake
  • 21. GROWTH INVESTMENT “READY” 100 CR. 50 CR. 20 CR. 200 CR. 30 CR. Cash Surplus to Invest in New Opportunities: Rs 500 cr+ Total Inv. Commitments : Rs 400 cr REGIONAL CNBC CHANNELS NEW PRINT VENTURES (FORBES,JAGRAN18)
  • 22. TV18 – INCOME STATEMENT Income Statement – FY 2007-08 vs FY 2006 - 07 (Rs lakhs) YEAR-ON-YEAR COMPARISON
    • REV. GROWTH - 69%
    • EBITDA MARGIN – 27% vs 29% YOY
  • 23. TV18 – BALANCE SHEET Balance Sheet (Standalone) – 31.03.2008 vs 31.03.2007 (Rs lakhs)
  • 24. MARKETING
    • Recently, IN.COM unveiled its marketing campaign and has a robust pipeline of strategic partnerships which included the site being the online interface for high recall properties such as BigBoss2, MTV Youth Icon and others.
    • They display the ads of one channel on their sister channels or take help from print partner(Jagran18) and online web portal (IN.COM) to market it well.
    • They become media partners for exclusive events.
    • Network18 has entered into partnership with FORBES. It prints various exclusives of network18 and advertises it very well.
  • 25. SWOT ANALYSIS
  • 26. STRENGHTS
    • It always takes care of the viewers’ choices. This is a big strength of the company as the data collected can generate reports and statistics that can make the company better and address its weaknesses and threats and increase its TRP.
    • Diversifying has been a key policy of network18. Hence it has made the network grow in other countries successfully.
    • Staying ahead of the competition has always been a focus of network18.
    • Integrated broadcast infrastructure
  • 27. Contd…
    • CNBC has been the leading English business news channel and COLORS has done very well and is among top three channels. Although it is a new channel that has been launched recently, it is giving a good competition to STAR, SONY etc.
    • Network18 has been always very strong in bringing about innovative aspects.
  • 28. WEAKNESS
    • Knoweledge outsourcing, leads to the employees leaving org., causing internal ciaos.
    • Technological hazards cause a threat in the function ok the entire network.
  • 29. OPPORTUNITIES
    • Network18 has always believed in diversifying in every possible way so using its diversifying techniques.
    • Being a 50-50 partner with VIACOM-18 can lead to enormous success as Viacom is doing very well in media industry.
    • As it has a successful and popular network in almost every field say, media (CNBC), entertainment (COLORS), print (JAGRAN), it has an opportunity to be at the top in every aspect
    • Technology development and innovations
  • 30.
    • Global influences and contacts
    • Integrated value chain for better consumer reach
    • Foreign film revenues
    • Live entertainment
    Contd….
  • 31. THREATS
    • Network18 as it is expanding and diversifying on foreign soil, it may be threatened by local competitors in the domestic market.
    • A recent threat to CNBC business channel is the introduction of the new business channel ET NOW. It is doing tremendously well in putting forward exclusives. This led to the loss of a no. of key staffs from CNBC.
    • As it is expanding its network, management is getting more complex.
    • Political and Legislative effects
    • New technologies, services and creative ideas adopted by the competitors
  • 32. PEST ANALYSIS
  • 33. POLITICAL FACTORS
    • Current legislation home market.
    • Future legislation.
    • Government policies.(monetary policies & fiscal policies)
    • Wars and conflicts.
    • Trading policies.
  • 34. ECONOMIC FACTORS
    • Home economy situation/trends. (slow economic growth, deflation etc.)
    • Overseas economies and trends. (recession in US)
    • General taxation issues.
    • Interest and exchange rates.
    • Monetary issues.
  • 35. SOCIAL FACTORS
    • Viewers’ attitudes and opinions.
    • Media views
    • Advertising and Publicity
    • Ethnic or religious factors/ethical issues
    • Major events and influences (CNBC Business Leaders Awards )
    • Fashion and role models
    • Seasonality/weather issues
  • 36. TECHNOLOGICAL FACTORS
    • Global communications.
    • Competing technology development.
    • Replacement technology/solutions.
    • Research funding.
    • Modern technology access. (issues like licensing, patents etc. are hazards to the same)
  • 37. CHALLENGES
    • Competition in the market
    • Expansion of the network needs high quality management and coordination
    • New technologies and creative ideas adopted by the competitors
    • Establishing the network globally on a wide scale
    • Keep the viewers satisfied and contended with their shows
    • Be updated with the latest technology and avoid technology gap
  • 38. FUTURE STRATEGIES
    • Encouraging more investments from other MNCs.
    • Unify all current and future entities of the TV18 group under a single, unified umbrella to enhance its growth and popularity.
    • Be updated with the latest technology.
    • Consider public views to make itself more successful.
    • To expand more globally.
    • Capitalising on the existing potential of traditional media
    • Building on strengths in new media
    • Developing diversified content offerings & leader brands
  • 39. Contd….
    • Capitalising on the existing potential of traditional media
    • Building on strengths in new media
    • Developing diversified content offerings & leader brands