Mumbai Police

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Mumbai Police

  1. 1. PUBLIC RELATIONS OF THE MUMBAI POLICE<br />
  2. 2. Basics about the Department:<br /><ul><li>Primary establishment-</li></ul>Police Out-post by the Portuguese in 1661.<br /><ul><li>Indian governance-</li></ul> 15th august 1947<br /><ul><li>First Indian police commissioner-</li></ul> J.S Bharucha<br /><ul><li>Current commissioner-</li></ul> D. Sivanandan<br />
  3. 3. STATISTICS OF THE MUMBAI POLICE:<br />
  4. 4. Police Departmental Structure<br />Prevention <br />and detection <br />of crime<br /><ul><li>Monitoring </li></ul> records<br /><ul><li>Surveillance of </li></ul> criminals.<br />Detection <br /> of Crime :<br /><ul><li>Investigation
  5. 5. Prosecution
  6. 6. Controlling mobs
  7. 7. Managing riots
  8. 8. Encounter squad</li></ul>Other duties<br /><ul><li>Lost and found
  9. 9. Removing </li></ul> social taboos<br /><ul><li>Help reform drug addicts
  10. 10. etc</li></ul>Maintenance of Public Order:<br /><ul><li>Law and order
  11. 11. Traffic </li></ul> management<br /><ul><li>Special crimes</li></li></ul><li>New arms and ammunition acquired after 26/11<br />MP9 Machine Gun<br />COLT M 4<br />MP5 Machine Gun<br />M82 A1 LAW ENFORCEMENT RIFLE<br />
  12. 12. CONTROVERSIES<br /><ul><li>26/11 loopholes
  13. 13. Marine Drive molestation case
  14. 14. No director general of police for over 3 months & NO GOVERNMENT ACTION taken!
  15. 15. Deputy commissioner of policeV N Salve and assistant commissionerPrakash Wani, suspended for attending a Christmas-eve party along with gangsters of the Chhota Rajan gang.</li></li></ul><li>IMAGE:<br />Ask any Mumbaikar and his image of the Mumbai Police is that the so-called guardian of the law is often a half-literate, immoral rowdy who could not find a job, and the only job he could get with his minimum intelligence and educational qualifications is that of a constable.<br />FACT:<br /><ul><li>Only 5,140 candidates out of 3,45,106 candidates who had applied for the Civil Services Exam were declared qualified for merely taking the Main Examination</li></li></ul><li>99 % of the policemen you come across in Mumbai are willing to demand or accept a bribe, and probably 75 %of them would actually harass you in some way or the other if their demands are not met.<br />...Or is it that 99 % of the Mumbaikars would offer a bribe if caught by an official?<br />In spite of the recent terror attacks there seems to be no improvement in the functioning and efficiency of the police department. <br />The infrastructure still remains inadequate and the attitude of the officers complacent.<br />
  16. 16. …HOWEVER IT’S ABOUT TIME<br /> WE ALL HAD A “reality” CHECK<br />
  17. 17. Reality <br />Network of 5000 CCTV cameras installed around the city to be used as a Channel of Intelligence Gathering <br />
  18. 18. Modern and well equipped Control Room<br />
  19. 19. BULLET PROOF JACKETS<br />BULLET PROOF VEHICLE<br />
  20. 20. NEW BEAT MARSHALS<br />
  21. 21. SPEED BOATS<br />
  22. 22. NEW SEALEGS<br />
  23. 23. NEW ALL TERRAIN VEHICLES<br />
  24. 24. POLICE GYM<br />
  25. 25.  POLICE TRAINING SCHOOL (MAROL)<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29. NEW INITIATIVES<br /> A large number of new initiatives have been undertaken by the Mumbai police to boost their efficiency and their image-<br /><ul><li>All offices connected with the remote database
  30. 30. Browser based Crime Criminal Information System Software for recording and investigating the cognizable cases
  31. 31. Regular online reports
  32. 32. VIRTUAL PRIVATE NETWORKING:</li></li></ul><li><ul><li>ZOPADPATTI POLICE PANCHAYAT</li></ul>Police appoints Panchayat in slum areas<br />Aims to strengthen and streamline policing in the slum areas of Mumbai<br />Run in partnership with NGOs <br /> Example-National Slum Dwellers Federation<br />
  33. 33. <ul><li>IMAGE MAKE-OVER MOVES</li></ul>Tie ups with private companies to conduct training programs<br />Aim –To undertake physical workout session<br /> Carry out Stress management modules<br /> Improve communication skills<br />Example-Tie up with Delhi based “Grow talent”<br />
  34. 34. <ul><li> MUMBAI CYBER LAB</li></ul>Aims to spread awareness about Cyber crime and related issues<br />News letter “Be-secure” published on a regular basis about various developments<br />Workshops conducted to educate the masses<br />
  35. 35. <ul><li>OTHEREFFORTS</li></ul>Strategic distribution of Quick Reaction Teams (QRT)<br />Increasing the number and improving the quality of bullet proof jackets, bullet proof helmets <br />Introduction of state of the art American weaponry, MP5, MP9 etc. <br />Standard Operating Procedure (SOP) for clear coordination<br />
  36. 36. Need for P.R strategies<br /><ul><li> Dissipation of Information to the public about </li></ul>recent developments undertaken by the department<br /><ul><li> Image Revival, Creation of Goodwill
  37. 37. Creation of Mutual co-operation and trust
  38. 38. Spread awareness about Employment Opportunities
  39. 39. Changing the mind set of the public
  40. 40. Clearing murky controversies </li></li></ul><li>P.R.Recommendations<br />
  41. 41. 1.Developing Efficient internal and externalCommunication channels-<br />Internal<br /><ul><li>Efficient inter office connectivity is essential to over come lapses in internal communication</li></ul>Following can be<br />improved upon-<br /><ul><li>Intranet facilities
  42. 42. Technological up gradation (laptops)</li></ul>External<br /><ul><li>Efficient external communication lines are essential to reach out to the society effectively
  43. 43. Following can be worked upon-
  44. 44. Improved Internet interface
  45. 45. Languages spoken by the respondents.
  46. 46. Increase in number of help lines
  47. 47. Publicity of helpline numbers
  48. 48. Use of newspapers as a P.R tool</li></li></ul><li>2.Press interaction<br />Regular press conferences should be held.<br />Media must be well informed about the latest projects ,updates and undertakings of the police force.<br />Example –New initiatives undertaken by the police department <br />
  49. 49. 3. Interactive Sessions with Schools, <br /> security Housing Societies and Public Seminars-<br />Improves one on one relationship between the police and individuals of the society.<br /> Spreads awareness pertaining to Dos and DONTs catering to outdoor and indoor security.<br />Helps the public as well as the police to tackle emergency situations more effectively.<br />
  50. 50. 4.Conducting Sports related competitions and programs for the general public including prize distributions-<br /><ul><li>Competitions related to job profile of police men can be conducted.</li></ul>Example-competitions pertaining to patriotism ,tackling stress ,physical fitness ,etc<br /><ul><li>Reality shows on similar parameters can be designed
  51. 51. Awards for the same can range from cash prizes ,medals to small internships given by the commissioner</li></li></ul><li>Such events should be widely publicized via-<br />News papers,<br />Television,<br />Social networking sights<br />Internet website<br />Twitter , Facebook etc<br />Advantages-<br />Insight to the masses on the life of a police man<br />Generates interest in minds of the public<br />Rebuilds image of policemen <br />
  52. 52. 5.Award ceremonies-<br />Conducted annually to honor and respect deserving policemen<br />Ceremonies should be highly publicized via various media<br />Leading politicians and Bollywood celebrities should be invitees <br />Advantages <br /><ul><li>Generation of greater public interest
  53. 53. Change in perspective of the masses
  54. 54. Greater job satisfaction amongst the police force
  55. 55. Increases number of police aspirants</li></li></ul><li>6.Promote the existing brand logo<br />The logo should be-<br /><ul><li>Used extensively
  56. 56. Stationed effectively so its Easily</li></ul> identifiable<br /><ul><li>Better Publicity from Media
  57. 57. Used in City Maps
  58. 58. Can be put on sign boards so that people can know the direction and location of the nearest police station.</li></li></ul><li>7.Increasing Accessibility<br />The accessibility of the police can be improved through-<br />Kiosks, Help Desks at key locations<br />Important features-<br />They should be marked in city maps<br />Personnel appointed should be fluent in English, Mahrati and Hindi<br />Brand logo should be extensively used<br />
  59. 59. These should be<br />established at-<br />Airports<br />Railway stations<br />Tourist locations <br />Historic monuments<br />Advantages-<br /><ul><li>Brand image building
  60. 60. Increases recall value
  61. 61. Boost trust and approachability
  62. 62. Creates a sense of security</li></li></ul><li>8.”Help us to help you” drives<br />Such drives should –<br />Be conducted throughout the city<br />Stress on ways in which public can contribute to security<br />Aim at winning confidence of the citizens<br />Have special help lines established for its functioning<br />Advertised through different media<br />Example-<br />Anti-corruption drives <br />
  63. 63. 9.Brand Ambassador<br />To reach out to the public effectively , a brand ambassador can be appointed<br />Example-KiranBedi<br />
  64. 64. Alert mumbaikar <br />& Shahid Kapur…<br />This action could have generated a<br /> lot of interest due to Shahid’s <br />Popularity and public image;<br />only if he was used effectively to publicize the campaign. <br />Suggestions:<br /><ul><li> TV Informative Commercials featuring Shahid Kapur
  65. 65. Newspaper Advertisements
  66. 66. Shahid Kapur featured on the posters put up in all public places and transport</li></li></ul><li>10.Publishing periodic magazines<br />Quality periodic magazines can be published<br />Officers could throw light about their various experiences<br />Information about new endeavors by the departments can be highlighted upon<br />Such magazines need to be advertised as a large section of the masses are unaware about them<br />
  67. 67. Examples-<br />“The Protector”<br />Bi- weekly police magazine<br />Launched in october 2009<br />“Dakshata”-<br />A police Marthi monthly magazine<br />“Samvad”<br />Marathi internal news letter<br />
  68. 68. 11.Daily column in newspapers<br />The commissioner should have daily columns in news papers.<br />These columns should-<br />Answer FAQs raised by the public<br />Advertise upcoming police events<br />Stress on latest police developments<br />Narrate first hand experiences of officers<br />Smoothen out controversies pertaining to the police department<br />
  69. 69. Advantages-<br />It will increase public –police interaction<br />Develop brand image<br />Make functioning of police departments<br /> more transparent<br />
  70. 70. 12.Increased web presence<br />One centralized website instead of the 3 available ones<br /> (www.MumbaiPolice.org, <br />www.CopConnect.in<br />www.HamariSuraksha.com )<br />Available Services should be publicized well through leading <br />newspapers and advertisements through other media.<br />
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75. 13.Registration Drive<br />To have a Citizen Registration Drive publicized through Newspapers, Radio and TV.<br />It can also be publicized in colleges and made compulsory for the students.<br />People have an option on the website (www.copconnect.in) to register as a Volunteer or just receive information on their mobiles and through emails.<br />This will act as an effective channel for information during times of crisis and uncertainty.<br />
  76. 76.
  77. 77. 14.SMS Updates<br />The Mumbai Police can alert the citizens in case of crisis through the effective means of SMS. <br />The Mumbai Police does use the Loop network to send messages about anti – corruption and warnings about heavy rainfall to all the Loop customers.<br />However they should target all the networks and have a larger reach.<br />Eg:"Fight against corruption: complaints on central government offices/banks/ public sector units. Please contact Superintendent of police - CBI : Anti-Corruption Branch (ACB), Mumbai. Phone - 044-28255899. SMS only to 94440-49224, e-mail: sp1acchn@cbi.gov.in<br />
  78. 78.
  79. 79. Connect Mumbaikar Cards<br />
  80. 80. <ul><li>“Connect Mumbaikar” Cards can be used effectively to bridge the awareness and communication gap between the public and the Police Department.
  81. 81. These cards will help facilitate smooth flow of information .
  82. 82. It should be a must for every Mumbaikar’s wallet.
  83. 83. These cards can be placed at Police Stations, can be handed out with every interaction with the public. </li></li></ul><li>CONCLUSION<br /><ul><li>It is time to recognize, not criticize
  84. 84. It is time to support and promote, not demote
  85. 85. It is time to introspect, not just expect</li>

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