Tapping Into The Microsoft Consumer Ecosystem
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Tapping Into The Microsoft Consumer Ecosystem

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Microsoft HealthVault conference in June 2008. Source:

Microsoft HealthVault conference in June 2008. Source:

http://msdn.microsoft.com/en-us/healthvault/cc627280.aspx

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Tapping Into The Microsoft Consumer Ecosystem Presentation Transcript

  • 1. The HealthVault Business Platform Platform Capabilities HealthVault Microsoft Consumer Ecosystem Touchpoints Leverage: Leverage: Leverage: • Commonly shared • Application directory • MSN technology • HealthVault ingredient • Messenger • Community of partners brand • Vista Gadget Gallery • Packaged solutions • Logo programs • Live Search • Marketing toolkit • Microsoft PR
  • 2. The HealthVault Business Platform Platform Capabilities HealthVault Microsoft Consumer Ecosystem Touchpoints Leverage: Leverage: Leverage: • Commonly shared • Application directory • MSN technology • HealthVault ingredient • Messenger • Community of partners brand • Vista Gadget Gallery • Packaged solutions • Logo programs • Live Search • Marketing toolkit • Microsoft PR
  • 3. Tapping into the Microsoft Consumer Ecosystem
  • 4. Tap into Microsoft consumer touch points: - Creating multiple entry points to your application - Developing incremental revenue streams yoursite.com Live Search Health YOUR HEALTHVAULT ENABLED APPLICATION HealthVault.com MSN Wellness Center Windows Vista Gadget Gallery Digital Advertising Opportunities Device Partners
  • 5. MSN.com
  • 6. Discoverability of Applications MSN Health & Fitness My Wellness Center Provides 8.5M+ MSN visitors a centralized location to manage their health and discover Health Vault enabled applications My Wellness Center part of the top level navigation and within relevant Condition Centers on MSN Health & Fitness Opportunity for select number of HealthVault enabled applications to be included in My Wellness Center 6 12/27/
  • 7. Participation in MSN My Wellness Center : • Opportunity for select number of HealthVault enabled applications • SDK – Common look, branding, and functionality appropriate to the MSN user • Commercial agreement • Ad syndication on application pages and revenue share opportunity
  • 8. To work with MSN Health & Fitness contact Heidi Rayden heidi.rayden@microsoft.com 8
  • 9. Windows Vista
  • 10. One-click theme packs appropriate for partners who have applications that support efforts to drive awareness around conditions. - Application downloads - Customized winks - Brand awareness - Messenger agents -Enable users to express their support Largest instant messaging application in the world 113 million active lifestyle and fitness seekers Vista Gallery Get your application on millions of desktops in the Vista gallery! Over 140 million Vista sales 10
  • 11. For information on creating Windows Vista Gadgets go to the development centre at: http://gallery.live.com MSN digital advertising opportunities http://advertising.microsoft.com 11
  • 12. Live Search Health
  • 13. 43 million Unique Users 13
  • 14. 14
  • 15. SAVE SAVE Tool that allows users to save and Tool that allows users to save and organize articles from various organize articles from various searches in one place (accessed via searches in one place (accessed via user name and password). user name and password). DISCOVER DISCOVER Quick links to refine Quick links to refine results without results without doing a new search doing a new search LEARN LEARN Articles from Articles from leading industry leading industry resources that are resources that are related to the related to the user’s query user’s query ACT ACT Sponsored Services Sponsored Services Quickly discover HealthVault Applications Quickly discover HealthVault Applications relevant to your search query relevant to your search query Sponsored Results Sponsored Results Advertising is served up based on the Advertising is served up based on the relevancy of the search, plus a desired call relevancy of the search, plus a desired call to action in the ad. Microsoft Corporation to action in the ad. Confidential and Privileged 15
  • 16. Content Opportunities on Live Search Health
  • 17. •Targeted content from trusted sources •Brand awareness opportunity Microsoft Corporation Confidential and Privileged 17
  • 18. •Drive traffic to your website with multiple click - through opportunities Microsoft Corporation Confidential and Privileged 18
  • 19. Your Applications in Live Search Health
  • 20. Microsoft Corporation Confidential and Privileged 20
  • 21. Microsoft Corporation Confidential and Privileged 21
  • 22. Live Search Health Advertising Opportunities
  • 23. Live Search Health Branded response advertising... Advertsing that delivers brand impressions AND drives actions or acquisition 23
  • 24. Keyword Targeted Advertising 1 Text ads 2 Banner ads 3 Lead Generation 1 2 3 24
  • 25. Search Guides: dynamic search content centered 4 around conditions that live year-round Logo opportunities Keyword triggered banners Education opportunity Tools or Applications 25
  • 26. Leveraging Live Search Health for your site
  • 27. 2 Ways To Use Live Search Health On Your Site 1. Search Syndication – Integration of our search as a service to provide site search, web results and advertising. 2. Become an Affiliate – monetize your eyeballs with search widgets and the search box. 27
  • 28. What is Live Search Health Syndication? Search Syndication is designed for health publishers and applications that want to deliver a superior health search experience to their users. Using Live Search Health to power your search: •Delivery of Site Search Results •Delivery of Health-Related Web Results •Navigation and Search Experience in Your Brand CORE BENEFITS: •Added Value By Providing Better Site Search • Increased Page Views • Health Focused Web Results • Incremental Revenue - Share on Advertising 28
  • 29. Cholesterol Site Search and Web Search Microsoft Corporation Confidential and Privileged 29
  • 30. Navigation Navigation Dashboard Dashboard Paid Search Paid Search Indexing of Indexing of text and text and your content your content Display Display Advertising Advertising Health- Health- Specific Specific web results web results Article Results, Site Search, Web Results, and Sponsored ads 30
  • 31. To use Live Search Health to power your search contact HealthVault Business Development hvbd@microsoft.com 31
  • 32. Become a Live Search Health Affiliate
  • 33. What is our affiliate program? A program that provides publishers search widgets, content and advertising that can be easily added to your site and enables you to monetize your eyeballs. Why become an affiliate? •ADD RELEVANT CONTENT to your site quickly •Provide a BETTER SEARCH EXPERIENCE for users •Incremental revenue stream – WE PAY YOU TO DRIVE TRAFFIC •Does NOT require deep integration OR heavy development resources 33
  • 34. Add search widgets to your site quickly ADD MULTIPLE DASHBOARDS NON-BRANDED SYNDICATION Query targeted “Dashboard” can be rendered on multiple categories and relevant content Non-branded syndication is designed to be a light-weight option for health sites and applications that want to monetize health search. CONTEXTUAL LINKS Contextual links allow your users to drill down into key topics or confusing medical terminology by generating a mini-dashboard. Providing a tool for deeper research on your site. 34
  • 35. Thanks! Talk to us about how we can support your efforts with search… Yoli Chisholm yolic@microsoft.com 35
  • 36. Q&A Contact/Info List MSN Health & Fitness - Heidi Rayden heidi.rayden@microsoft.com Windows Vista Gallery - http://gallery.live.com MSN Digital Advertising – http://advertising.microsoft.com Search Content Opportunities - Nate McLemore natemcle@microsoft.com Search Syndication – HealthVault Business Development hvbd@microsoft.com Search Advertising – Yoli Chisholm yolic@microsoft.com Affiliate Program – Yoli Chisholm yolic@microsoft.com Microsoft Corporation Confidential and Privileged 36