Healthvault Marketing Resources For Partners
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Healthvault Marketing Resources For Partners

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Microsoft HealthVault conference in June 2008. Source:...

Microsoft HealthVault conference in June 2008. Source:

http://msdn.microsoft.com/en-us/healthvault/cc627280.aspx

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  • 1. Supporting Your Success in Health
  • 2. The HealthVault Business Platform Platform Capabilities HealthVault Microsoft Consumer Ecosystem Touchpoints Leverage: Leverage: Leverage: • Commonly shared • Application directory • MSN technology • HealthVault ingredient • Messenger • Community of partners brand • Vista Gadget Gallery • Packaged solutions • Logo program • Live Search • Marketing toolkit • Microsoft PR • Custom marketing Supporting Your Success in Health
  • 3. The HealthVault Business Platform HealthVault Platform Capabilities Ecosystem Microsoft Consumer Touchpoints Leverage: Leverage: • Application directory Leverage: • Commonly shared • HealthVault ingredient • MSN technology brand • Messenger • Community of partners • Logo program • Vista Gadget Gallery • Packaged solutions • Marketing toolkit • Live Search • Microsoft PR • Custom marketing Supporting Your Success in Health
  • 4. Application Directory
  • 5. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 6. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 7. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 8. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 9. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 10. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 11. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 12. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 13. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 14. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 15. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 16. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 17. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 18. Supporting Your Success in Health FOR ILLUSTRATIVE PURPOSES ONLY
  • 19. Ingredient Branding
  • 20. Ingredients matter… Supporting Your Success in Health
  • 21. Successful ingredient brands • Communicate their voice clearly and consistently over time • Deliver a unified brand experience across all customer touchpoints Call to action: Include the Microsoft HealthVault brand to enhance the value of your application Supporting Your Success in Health
  • 22. Ways to leverage the brand correctly Supporting Your Success in Health
  • 23. Incorrect ingredient brand usage Supporting Your Success in Health
  • 24. Device Logo
  • 25. HealthVault device logo • Provides recognition for devices that work with HealthVault • Helps you differentiate your devices in retail channels – Logos can be used in marketing material, advertising, retail, POP displays, hardware and packaging Call to action: Understand the device logo program requirements (available end June 2008) and be an early adopter of the logo Supporting Your Success in Health
  • 26. Ways to leverage the device logo correctly Supporting Your Success in Health
  • 27. Marketing Toolkit
  • 28. Current marketing toolkit • UI buttons for inclusion in your applications to help illustrate flow of health data • Marketing tiles that help promote HealthVault compatible applications Call to action: Take advantage of this toolkit to help promote your solutions Supporting Your Success in Health
  • 29. Enhancements to the marketing toolkit 1. Launch readiness checklist (available end June 2008) – Assistance with application UI buttons and marketing tiles prior to “go-live” – Presence on Healthvault.com – Approved press quotes to facilitate your press release activity 2. Marketing package (available Aug. 2008) – Brand artwork and usage guidelines – Copy blocks and messaging principles – Templates: Web banners, brochure, poster, ads – Collateral: HealthVault overview, fact sheet, white papers 3. Communication vehicles (starting Aug. 2008) – Newsletters and webcasts Supporting Your Success in Health
  • 30. Microsoft PR
  • 31. PR visibility Supporting Your Success in Health
  • 32. Supporting Your Success in Health
  • 33. Custom Marketing Support
  • 34. www.healthvault.com/hospitals Supporting Your Success in Health
  • 35. Brochure front cover Supporting Your Success in Health
  • 36. Brochure inside gate fold Supporting Your Success in Health
  • 37. Brochure inside spread Supporting Your Success in Health
  • 38. Brochure back cover Supporting Your Success in Health
  • 39. HealthVault resources • hvmktg@microsoft.com for general marketing questions and feedback • hvbrand@microsoft.com for logo and branding questions, and feedback • hvnews@microsoft.com to sign up for the newsletter • Blogs: – Peter Neupert http://blogs.technet.com/neupertonhealth – Sean Nolan http://familyhealthguy.com – Dr. Bill Crounse http://blogs.msdn.com/healthblog/ – Grad Conn http://blogs.technet.com/copernicanshift/ Supporting Your Success in Health
  • 40. Supporting Your Success in Health
  • 41. Supporting Your Success in Health Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399