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Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
Copernican Shift
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Copernican Shift

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Microsoft HealthVault conference in June 2008. Source: …

Microsoft HealthVault conference in June 2008. Source:

http://msdn.microsoft.com/en-us/healthvault/cc627280.aspx

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  • 1. Supporting Your Success in Health 1 Microsoft Corporation Confidential and Privileged
  • 2. Supporting Your Success in Health
  • 3. If today’s healthcare system was running the banking industry: • You would only deposit your money at one branch because that’s where your records are; • Your ATM card would only work with the machines from your bank; • Your balances would be wrong because of the teller’s illegible handwriting; and • Making withdrawals would take hours because a taxi has to bring your money from the main office
  • 4. Supporting Your Success in Health Health – Advances Require a “Shift Left” Source: Intel.com The “total-system healthcare win” is in the home • Lower cost (good for plans, employers) • Higher quality of life (good for consumers) The key focus for all competitors will be on home-based, consumer-centric healthcare solutions HOME CARE FOCUS: Prevention • Knowledge • Fitness • Wellness • Dr Communications Chronic Care and Outpatient • Medications • Monitoring • Community • Medical Communications Cost of Care per Day $1 $10 $100 $1,000 $10,000 0% QualityofLife COMMUNITY CARE Healthy, Independent Living Chronic Disease Management Community Clinic Doctor’s Office 100% Assisted Living Skilled Nursing Facility Specialty Clinic Community Hospital ICU HOME CARE ACUTE CARE Specialty Pharmacy SHIFT LEFT
  • 5. Supporting Your Success in Health ‘Family-Centered Healthcare’
  • 6. Supporting Your Success in Health How do I keep my family safe and healthy? The Family Health Manager = Mom
  • 7. Supporting Your Success in Health How do I keep my family healthy and out of the hospital? “It’s my job to protect my family…”
  • 8. Supporting Your Success in Health “It’s my job to protect my family…”
  • 9. Supporting Your Success in Health FHR PHR PHR PHR PHR PHR Self FHM has FULL ACCESS Spouse FHM has PARTIAL ACCESS Senior FHM may have FULL or PARTIAL ACCESS Minor FHM has FULL ACCESS Minor FHM has FULL ACCESS The “Family Health Manager” or FHM runs the FHR PHR Pet FHM has FULL ACCESS Family Health Record (FHR)
  • 10. Supporting Your Success in Health FHR PHR PHRPHRPHR PHR Self FHM has FULL ACCESS Spouse FHM has PARTIAL ACCESS Senior FHM may have FULL or PARTIAL ACCESS Minor FHM has FULL ACCESS Minor FHM has FULL ACCESS The “Family Health Manager” or FHM runs the FHR PHR Pet FHM has FULL ACCESS The “Prioritized” Family Health Record (FHR) High Priority Low Priority
  • 11. Supporting Your Success in Health Target Definition: Who are Family Health Managers? 11 31 11A 38%A Family Health Managers General Health DMs 80A65Married (%) 21A 15Employed part-time (%) 39A 31Unemployed (%) $63,000A $59,000Household Income (Mean) Demographics Selected Health Issues General Health DMs Family Health Managers (1225) (828)(N) Have a person with Asthma in the house 32% Keep a Food Journal 9 Have an Elderly Relative who may need future care 35A Use a Paper record keeping system for their medical records 51 59A A = Significant difference observed at the 90 percent confidence level.
  • 12. Supporting Your Success in Health How will I take care of my parents as they get older? “I want my family to live long, healthy lives – and it’s my job to protect them so they can…”
  • 13. Supporting Your Success in Health Consumers as the Aggregators
  • 14. Supporting Your Success in Health Stage Set hidden slide 1. Load Frustration Video
  • 15. Supporting Your Success in Health [Frustration video] “Family Health Manager Video” hidden slide
  • 16. Supporting Your Success in Health 16
  • 17. Supporting Your Success in Health Experience Map Profiles Health is Always on My Mind • Dealing with and managing a serious health issues – on their mind every day, and sometimes every second of every day. • Knowledgeable, educated and organized, mostly because they have to be. • Need help and actively seek help, but at the same time have developed a bit of armor and a bit of an attitude, again out of necessity. • No time or patience for anything that takes too long, is not to the point or doesn’t speak to their need… they need help and want help, but they need it now. 17 Maintenance Health is extremely important and they seek ways to maintain a healthy and happy environment for their families. • Some are very organized and aggressive in their approach to managing their families’ lives. • Some are less adventurous, less organized and less interested in taking on new things, but they are interested in little things that can help them make their families’ lives a little better and make them feel like a better mom.
  • 18. Supporting Your Success in Health Top things we learned about Consumers 1. Even well-organized moms have a tentative grip on their families’ health information – Implication: Need to raise the issue 2. Natural life events drive need for health information – Implication: Engage users when they’re actively looking for help 3. FHMs do not want to be reminded about what they should be doing – Implication: Wellness features may be a harder sell 18
  • 19. Supporting Your Success in Health Top things we learned about Consumers 4. Paper files and calendars are currently at the root of everyone’s family management system – Implication: New systems must be familiar and intuitive 5. FHMs spend very little time at the computer, and are generally less tech savvy than the typical Microsoft consumer – Implication: Providing value in the initial experience, with minimal initial data entry, is key 6. Microsoft is a highly trusted company, even with healthcare data – Implication: Need to live up to their expectations 19
  • 20. Supporting Your Success in Health Stage Set hidden slide 1. Load Kimberly video
  • 21. Supporting Your Success in Health [Kimberly video] “Family Health Manager Video” hidden slide
  • 22. Supporting Your Success in Health 22
  • 23. HealthVault Ecosystem
  • 24. Supporting Your Success in Health Top things we learned about Physicians 1. Doctors see themselves as guardians of healthcare information – Implication: Need to vet applications with physicians in advance 2. Doctors wish patients would simply know about their conditions and be able to list their medications – Implication: Start with low fruit that will make a difference immediately 3. Not all patients viewed as capable of controlling their own health information – Implication: Help physicians understand who will benefit most and how 24
  • 25. Supporting Your Success in Health Top things we learned about Physicians 4. Primary Care physicians feel overwhelmed by the amount of information in a consumer-controlled PHR – Implication: Redirect concerns to benefits of data access 5. Strong need to explain how data is managed – Implication: Include features that track data flow and provide assurance of authenticity 6. Practice size and scope will be key drivers of adoption – Implication: Start communications with physician thought leaders and academic centers 25
  • 26. • Patients and physicians are hungry for a better two-way partnership with each other on health – Patients want help supplementing what they get from their doctors, physicians want patients who are engaged and involved in their own care • Both patients and physicians recognize the need for improved information sharing – Key will be appropriately targeting providers and patients and matching them up (such as Pediatricians with new parents, Cardiologists with rehab patients, Adult Day Care providers with elder caregivers, etc.) Overlap between Consumers and Physicians
  • 27. Supporting Your Success in Health Healthcare isn’t about sickness or wellness It’s about life.
  • 28. Supporting Your Success in Health 1. Think like an end-user • Family Health Manager • Physician 2. Remember what problems we’re trying to solve • Create solutions to real-life issues first, then explore game- changing opportunities 3. Recognize that applications should make life easier, not harder • Minimize effort needed to learn and engage • Maximize benefits right out of the gate, before extensive health history is deposited Remember to….
  • 29. Supporting Your Success in Health
  • 30. Supporting Your Success in Health 31 Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399

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