IS YOUR MARKETING     ‘MOBILE READY’?     CHRISTINA CARSTENSEN     DIRECTOR MOBILE STRATEGY     IDG GLOBAL SOLUTIONSthink ...
A	  Comprehensive	  Mobile	  Research	  Study	  
Respondent breakdownTotal Respondents                                    Regional Breakdown                               ...
The market remains competitive…                     Apple         29%                                                     ...
Our audience has access to the latest           Mobile Technology                                   Europe       North Ame...
70% browse the internet regularly                                                                   All                   ...
The “App Boom” continues…                          Download	  ‘Apps’?	                                                    ...
…with Apple iTunes being a firm           favourite                             ?            Windows      Other           ...
» Tablet DevicesTablet Devices                                                                                            ...
The tablet boom is unstoppable                    Do	  you	  own	  a	  tablet	  device?	                                  ...
Apple owns the tablet market                   Do	  you	  own	  a	  tablet	  device?	                                     ...
Have a great day! CHRISTINA CARSTENSEN DIRECTOR MOBILE STRATEGY IDG GLOBAL SOLUTIONS Email: christina_carstensen@idg.com 	...
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Is Your Marketing 'Mobile Ready'?

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A Worldwide Comprehensive Mobile Research Study

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Is Your Marketing 'Mobile Ready'?

  1. 1. IS YOUR MARKETING ‘MOBILE READY’? CHRISTINA CARSTENSEN DIRECTOR MOBILE STRATEGY IDG GLOBAL SOLUTIONSthink tech, think idg »   mobile » social media » broadcast » lead generation » research » events » online » print
  2. 2. A  Comprehensive  Mobile  Research  Study  
  3. 3. Respondent breakdownTotal Respondents Regional Breakdown North America Europe Other 1,063 11,359 11 13,694 Latin America Asia 434 827Online Survey - 77 IDG Websites (B2B and B2C) 3   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  4. 4. The market remains competitive… Apple 29% Blackberry 7% Nokia 24% LG 3% HTC 12% Motorola 3% Samsung 10% Palm 1% Sony Ericsson 8% Other 4% Apple and Nokia dominating the hardware market!Q2 Which mobile phone do you use? Combined business and personal phones. N=13,694 4   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  5. 5. Our audience has access to the latest Mobile Technology Europe North America APAC Latin America B2B 79% 78% 75% 88% No 26% Yes Smart phones dominate! 74% Yes 74% Europe North America APAC Latin America B2C 70% 68% 75% 81%Q3 Is this phone a smart phone? 5   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  6. 6. 70% browse the internet regularly All B2B B2C 1 Make phone calls 95% 97% 94% 2 SMS/Text Messaging 87% 89% 86% 3 Browse the Internet 70% 78% 65% Email 66% 76% 60% 4 Download and use mobile apps 56% 64% 51% 5 52% 56% 50% Listen to music/radio/podcasts 6 36% 38% 34% Play games 7Q4 Which mobile functions do you use regularly? N=8,288 6   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  7. 7. The “App Boom” continues… Download  ‘Apps’?   How  many  mobile  apps  do   you  use  regularly?   1  to  3   26%   No 30% Yes   4  to  7   40%   70%   8  to  10   17%   Yes 70% More  than  10   17%  Q8 Do you download mobile applications to your phone? N=13,392 Q11 How many mobile apps do you regularly use? N=9,193 7   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  8. 8. …with Apple iTunes being a firm favourite ? Windows Other Blackberry Nokia Android Apple Market Place App World OVI App Store Market Apps Store 2% 5% 9% 17% 29% 57%‘Apps’ Purchase LocationQ9. Which service(s) do you use to download mobile apps? N=9,184 8   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  9. 9. » Tablet DevicesTablet Devices THINK 9   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  10. 10. The tablet boom is unstoppable Do  you  own  a  tablet  device?   Are  you  planning  to  buy  a  tablet    in   the  next  12  months?   No   33%   Yes   20%   Yes   No   20%   80%   Yes   67%  Q15 Do you own a tablet device? n=12,791Q16 Are you planning to buy a tablet device within the next 12 months? N=10,139 10   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  11. 11. Apple owns the tablet market Do  you  own  a  tablet  device?   Which one? iPad 80% Samsung Galaxy Tab 9% Archos Yes   2% 20%   Yes   No   Dell Streak 20%   80%   2% HP 1% Other 11%Q15 Do you own a tablet device? N=12,791Q18. Which tablet device do you own? N=2,549 11   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  
  12. 12. Have a great day! CHRISTINA CARSTENSEN DIRECTOR MOBILE STRATEGY IDG GLOBAL SOLUTIONS Email: christina_carstensen@idg.com   12   PROPRIETARY  AND  CONFIDENTIAL.  COPYRIGHT  ©2011  INTERNATIONAL  DATA  GROUP.    ALL  RIGHTS  RESERVED.  

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