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Pug presentation Pug presentation Presentation Transcript

  • Branding For Photographers: Finding Your Voice
  • Just A Few Facts: • According to the Bureau of Labor and Statistics there were 152,000 people in the United States who called photography their full-time job in 2008
  • Just A Few Facts: • According to the Bureau of Labor and Statistics there were 152,000 people in the United States who called photography their full-time job in 2008 • That number has grown exponentially • It does not include part-time photographers who rely on other main sources of income
  • know your competition differentiate yourself from your competition
  • Ways to set yourself apart • Style • Service • Product • Pricing
  • Ways to set yourself apart • Style • Service • Product • Pricing • Branding
  • good design = higher perceived value
  • Branding for Photographers Photography is an emotional commodity, a well-designed brand should evoke a feeling, tell a story. When a great photographer has a strong brand image the result is a product that practically sells itself.
  • what about me????
  • design therapy 101: ask the right questions
  • fresh, emotional, romantic, personal, edgy, alternative, funky, sophisticated, luxurious, vivid, yummy, creative, arty, modern, clean, real, sweet, salty, sexy, friendly, fancy, meticulous, reasonable, impressive, classic, traditional, stark
  • brand essence
  • brand essence brand positioning
  • brand essence brand positioning target customers
  • brand = experience
  • Justine’s keywords (things I love): tufted buttons • russian veiling letterpress • wine british people • my mini cooper puffy sleeves • ruffles mid-century modern • white furniture lofts • platinum giant sunglasses • umbrellas hats • white balloons martinis
  • Mario Masitti’s brand positioning He specializes in senior portraits for graduating high school students and was looking to expand his kids division. Keywords: unique, fresh, creative, energetic Result: Playing on his strong alliterative name, we created a double MM flower mark logo as a starting point to create two distinct identities for his two businesses. The identities work together and draw from the strong Mario Masitti umbrella brand.
  • Amy Lynden’s brand positioning Specializes in seniors and families. Wanted a brand image that spoke to her seniors a bit more. Keywords: hip, colorful, real/true, fashion, urban Result: A brand (including a separate sublogo to be used for watermarks and tags) that felt urban and unique - “like an expensive pair of jeans that everyone has to have”
  • Emily Deisroth’s brand positioning Emily wanted a look that was going to help her sell her newly revamped portrait business. Keywords: artistic, soulful, real, emotional Result: A brand that feels soulful, artistic, and most impor- tant...expensive.
  • Hillary Mayberry’s brand positioning Has a wedding and a kids division, wanted to create a stronger brand image and separate out her different divisions as well as create an umbrella brand. Keywords: sophisticated, playful, emotional Result: A stronger brand image with a more sophisticated weddings image and packaging and a more playful and friendly kids image. Both supporting her overall brand.
  • Thank You!!!