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Branding For Photographers: Finding Your Voice

Just A Few Facts: • According to the Bureau of Labor and Statistics there were 152,000 people in the United States who called photography their full-time job in 2008

Just A Few Facts: • According to the Bureau of Labor and Statistics there were 152,000 people in the United States who called photography their full-time job in 2008 • That number has grown exponentially • It does not include part-time photographers who rely on other main sources of income

know your competition differentiate yourself from your competition

Ways to set yourself apart • Style • Service • Product • Pricing

Ways to set yourself apart • Style • Service • Product • Pricing • Branding

good design = higher perceived value

Branding for Photographers Photography is an emotional commodity, a well-designed brand should evoke a feeling, tell a story. When a great photographer has a strong brand image the result is a product that practically sells itself.

what about me????

design therapy 101: ask the right questions

fresh, emotional, romantic, personal, edgy, alternative, funky, sophisticated, luxurious, vivid, yummy, creative, arty, modern, clean, real, sweet, salty, sexy, friendly, fancy, meticulous, reasonable, impressive, classic, traditional, stark

brand essence

brand essence brand positioning

brand essence brand positioning target customers

brand = experience

Justine’s keywords (things I love): tufted buttons • russian veiling letterpress • wine british people • my mini cooper puffy sleeves • ruffles mid-century modern • white furniture lofts • platinum giant sunglasses • umbrellas hats • white balloons martinis

Mario Masitti’s brand positioning He specializes in senior portraits for graduating high school students and was looking to expand his kids division. Keywords: unique, fresh, creative, energetic Result: Playing on his strong alliterative name, we created a double MM flower mark logo as a starting point to create two distinct identities for his two businesses. The identities work together and draw from the strong Mario Masitti umbrella brand.

Amy Lynden’s brand positioning Specializes in seniors and families. Wanted a brand image that spoke to her seniors a bit more. Keywords: hip, colorful, real/true, fashion, urban Result: A brand (including a separate sublogo to be used for watermarks and tags) that felt urban and unique - “like an expensive pair of jeans that everyone has to have”

Emily Deisroth’s brand positioning Emily wanted a look that was going to help her sell her newly revamped portrait business. Keywords: artistic, soulful, real, emotional Result: A brand that feels soulful, artistic, and most impor- tant...expensive.

Hillary Mayberry’s brand positioning Has a wedding and a kids division, wanted to create a stronger brand image and separate out her different divisions as well as create an umbrella brand. Keywords: sophisticated, playful, emotional Result: A stronger brand image with a more sophisticated weddings image and packaging and a more playful and friendly kids image. Both supporting her overall brand.

Thank You!!!

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by Ellen Petty on May 24, 2010

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