A useful guide to the brand utility - 2014 version
by Ingmar de Lange, Marketing strategist at Mountview on Jan 29, 2014
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￼I love marketing. ...
￼I love marketing.
I hate marketing.
Marketing can be annoying.
But it can be meaningful as well.
It can do nice things.
Even good things.
The brand utility is an example.
I hope this extensive guide inspires brands to do good.
I originally wrote it in 2010.
This is a new, updated version.
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