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A useful guide to the brand utility - 2014 version

by Marketing strategist at Mountview on Jan 29, 2014

  • 15,752 views

I love marketing.
 ...

I love marketing.

I hate marketing.

Marketing can be annoying.

But it can be meaningful as well.
 


It can do nice things.

Even good things. 


The brand utility is an example.
I hope this extensive guide inspires brands to do good.

I originally wrote it in 2010.
This is a new, updated version.


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A useful guide to the brand utility - 2014 version A useful guide to the brand utility - 2014 version Presentation Transcript