Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Hootsuite enterprise
1. HootSuite Enterprise
Revolutionizing Social Communication for Enterprise Teams
hootsuite.com/enterprise
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Facebook.com/HootSuiteBusiness
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2. Revolutionizing Social Communication
The world’s best brands manage top social
networks using HootSuite...
II. Celtuce wattle seed
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3. Partnering with the Best
Charter
Member
-‐
Cer<fied
Developer
Program
HootSuite
is
one
of
only
four
Charter
Members
of
LinkedIn’s
Cer:fied
Developer
Program
Exclusive
Launch
Partner
HootSuite
was
TwiNers
exclusive
launch
partner
for
their
Promoted
Tweets
product
Preferred
Development
Consultant
HootSuite
works
closely
with
Facebook
to
integrate
the
latest
func:onality
Launch
Partner
for
Google+
Pages
“[HootSuite
was]
selected
based
on
their
extensive
experience
helping
brands
and
businesses
manage
and
analyze
their
presence
on
social
networks.”
-‐
Google
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4. Building Great Audiences
Average
Twitter
User
Average
HootSuite
User
…working together with
the top influencers.
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5. Around the World
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6. HootSuite Enterprise
HootSuite provides sophisticated tools for
desktop management and reporting...
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7. HootSuite Mobile
HootSuite has an enterprise-ready,
industry leading desktop application...
right-sized mobile
…and
applications running on
all major mobile platforms.
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8. Unmatched Global Reach
With more than
3 million of the
worlds most
influential social
users, HootSuite
has unmatched
global reach.
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
9. Empowering Social Business
HootSuite is being
Develop
Researc nt
used across the
Sales
social enterprise,
me
h
&
driving engagement
in all facets of
organizations.
Finance
&
Accoun<ng
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10. Pillars of Social Business
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11. Pillars of Social Business
Op:ona
Collabora<on
Message
Scheduling
✔
Message
Assignments
✔
Engagement
Use
this
Geo
Targe:ng
✔
Shared
Search
Streams
✔
next
4
Bulk
Messaging
✔
Advanced
Team
Permissions
✔
To
go
de
Real-‐Time
Search
✔
Enterprise-‐wide
Scalability
✔
Quick
&
Custom
Repor:ng
✔
Limited
Permissions
seZng
✔
Analy<cs
Security
30+
Drag
and
Drop
Modules
✔
Secure
Profiles
✔
Google,
TwiNer,
FB
&
Owly
✔
HTTPS
✔
Automated
Sharing
✔
Financial
Compliance
✔
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12. Engagement
Streamline your social outreach and optimize your
brand visibility across social channels.
• Quickly find and interact
with relevant conversations
across all major networks
• Draft, review and schedule
process for both instant and
timed messages
• Search streams to track
specific engagement types
• Message and task
assignments for large,
distributed teams
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
13. Collaboration
Coordinate social media activity
across your entire organization.
• Collaboratively post updates
to multiple social networks
via web & mobile
• Simple and robust controls
to add or remove team
members at any time
• Monitor and assign
messages to various
divisions for follow-up
• Scalable – Built to grow
with your team
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
14. Security
Industry leading tools to protect
your team and brand’s social assets:
• Role-based team profiles
include permission
management
• Secure cloud-based
infrastructure and HTTPS
connections
• Secure customer profiles
help prevent messages
reaching the wrong
recipient
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
15. Analytics
Track your campaigns across
networks and meet objectives.
• Over 30 social analytic
report modules including
Facebook Insights and
Google Analytics
• Automatically send custom
reports to multiple team
members
• Leverage partner
integrations to more digital
marketing and analytics
platforms
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
17. Education & Customized Training
HootSuite
Professional
Services
Customized Training
Programs and Support.
HootSuite
Enterprise
Training
Live Product-Specific
Training Sessions.
HootSuite
University
On-Demand
Webinars.
twitter.com/hootbusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
18. Overview: Support & Training
Onboarding and Training
• Setup: dedicated Account Manager
• HootSuite University: On-demand training
• Live Training: e.g. Using HootSuite for Customer Service
• Professional Services
Ongoing Support
• Phone Support: Dedicated Account Manager
• Web Support: Tier-one Online Ticketing and Status
• Social Media Support: Support Rangers
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19. Professional Services
Let our team help your team succeed
• Ramp Up Social Media
Management Capabilities
• Setup for Success with
Dashboard Optimization
• Tailor ROI Measurement and
Analytics Enhancements
• Solution-specific Team
Training
• Add HootSuite as a Virtual
Team Member(s)
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
20. HootSuite University
Your online certification program and
social media education center.
Included:
• Online product training
• HootSuite Certification
• 24 hour, on-demand
educational resource
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
21. Case Study
MTV
• Managing core accounts
across the MTV portfolio
• Event-based teams for Music
Video, Movie and Music
Awards
• Resulted in topics becoming
top trends worldwide and in
specific geos
• Custom reports for various
events and artists allowed
deep trend exploration
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
22. Case Study
New York Public Library
• Build social brand for the
library
• Increase social engagement
• Drive targeted traffic to web
content
• Manage over 100 social
media accounts with no
dedicated staff
• Scheduling and workflow are
fundamental to success
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
23. Case Study
Guggenheim
• Launched partnership with
YouTube, Intel and HP
• More than 500K followers
worldwide
• Connected online and
offline actions
• Allowed team to support
both campaigns and live
events in real time
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
24. Case Study
Pepsi
• Managing successful global
Facebook and Twitter
accounts for Pepsi brands
• Event- and campaign-
based engagement
• Higher productivity with
limited resources
• Collaborative workflow for
multiple products
• Ability to quickly act on or
react to trends
• Measure and weight
activity to inform planning
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com
25. Take Their Word For It
“HootSuite is recognized as one of the world’s top
social-media management systems.”
Profit Magazine
HootSuite named in the top 10 tools for entrepreneurs in 2012
Forbes Magazine
"HootSuite is an essential tool for managing social networks by allowing
teams to efficiently track conversations and measure campaign results."
Pete Cashmore, Mashable
twitter.com/HootBusiness facebook.com/HootSuiteBusiness slideshare.com/hootsuite blog.hootsuite.com