My Experiences Creative strategist, PR Account Director, and journalist with over10 years of experiences in technology, FMCG, pharmaceutical, design and financial services relatedWHO industries. La Vie Magazine (2010- 2013) • No.1 Arts, Design & Lifestyle monthly magazine in the Chinese London & Taipei Speaking world • Published in Taiwan, Hong Kong, Singapore ICL MSL (2006 – 2007, 2011-2012) • MSL GROUP Taiwan branch Taipei • Leading PR agency in the Greater China area with extensive operational experience across industries in different fields, such as public relations, event marketing, and digital marketing.WHERE American Chamber of Commerce in Taipei (2007-2009) • The largest, most effective foreign business NPO in advocacy Taipei towards Taiwan & US government. National Policy Foundation (2005-2006) • Think tank of Kuo Ming Tang (the incumbent ruling party of Taiwan) Taipei Elite PR Group (2001 -2003) • The largest Taiwan originated PR Group in Greater China. Taipei
Things I’ve done add up to my capabilities Analyzing Planning Positioning WritingImplementing Interviewing Evaluating Branding Reporting Advertising
From Zero to full, within 10 days Mission includes:Comfort panicking Boost the confidence Taiwan GM of visiting global CEO Create a beautifully decorated venue Under with a magic wand Control! Lock the media Perfect deployment of the service team
Consumer Event at Carrefour Online photo Competition Awarding ceremony Carrefour packed with crowds Patty interacts with consumers 29
Amazing Result Total PR value US$1,467,437, 30 times of investment. Engaged more than 450,000 on-line voters within a month. Virtual event engaged hundreds of consumers to attend Carrefour event and boosted sales. Maximized media exposure from healthcare, entertainment and consumer beat. 30
Set the communication standardtransform complex information into simple messages Easy: advanced direct banking service with highly secured intuitive on-line banking Direct: well-trained HSBC Direct specialist team come to users providing bank account initiation service High: highest interest rate in the market
Regional HSBC Executives vowto provide convenient and direct service
Champion Result As pilot in Asia Market, Taiwan launch is praised as the benchmark region-wide. Total PR value US$350,650, 10 times of investment. Engaged more than 200 journalists across TV, newspaper, magazine and on-line media.
What is AmCham? A non-profit, non-partisan business organization dedicated to promoting the interests of international business. The largest, most effective business organization in Taiwan. With more than 1000 members representing more than 500 companies. 26 working committees meet on a monthly basis to address advocacy issues.
What is AmCham White Paper? Assessment of Taiwan’s business climate Summarize AmChams recommendations to the Taiwan/US government and public policy issues AmCham’s most important annual advocacy tool to communicate with the Taiwan/US government
Engage & Advocatemy work as the Government Relations Specialist Engage and liaise with the Chamber’s 26 industry committees and hundreds of industry leaders Bridge relations with Taiwan/US government and the media at all levels Coordinate White Paper editing and production Organize 300+ advocacy activities/ meetings each year with industry committees and high-level government officials based around White Paper issues
Some major changes created Taiwan opened Taiwan/China direct flight US/Taiwan signed Government Procurement Agreement US government removed Taiwan from the Special 301 Watch List, validating the intellectual property right protection efforts of Taiwan Taiwan reduced the corporate income tax rate
La VieNo.1 Arts, Design & Lifestyle monthly magazine in the Chinese Speaking world Published in Taiwan, Hong Kong, Singapore
As International Correspondent and Contributor, I report and critique on: Arts Design Architecture PhotographyBrand Movie Travel Dining
Companies I worked for Click Icon to link Account Director and Corporate Coach International Correspondent and Contributor Government Relations Specialist Senior Account Executive Asian Wall Street Journal Translator
Trained in Arts, Humanities and Social Sciences Click Icon to link Graduate Diploma in Psychology Certificate in Psychotherapy and Counseling Certificate in Filmmaking B.A. in Foreign Languages and Literatures
Social Media SavvyClick icon to see my page & posts
Favorite Talks Click picture for the talk Elizabeth Gilbert: Sir Ken Robinson: Alain de Botton: Your elusive creative genius Bring on the learning revolution! A kinder, gentler philosophy of success David Kelley: Sarah Kay: Brené Brown:How to build your creative confidence If I should have a daughter ... The power of vulnerability
InspirationsArgentine Tango Iyengar Yoga Tai Chi Jazz Reading Movies
TOMORROW “Tomorrow [noun]: a mystical landwhere 99% of all human productivity, motivation and achievement is stored.” ~ Sir Ken Robinson In the age of always-on conversation around the globe, GREAT IDEAs are shifting the future.