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Creative CV Zoe Hou 2013 Updated
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Creative CV Zoe Hou 2013 Updated

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  • 1. My Experiences Creative strategist, PR Account Director, and journalist with over10 years of experiences in technology, FMCG, pharmaceutical, design and financial services relatedWHO industries. La Vie Magazine (2010- 2013) • No.1 Arts, Design & Lifestyle monthly magazine in the Chinese London & Taipei Speaking world • Published in Taiwan, Hong Kong, Singapore ICL MSL (2006 – 2007, 2011-2012) • MSL GROUP Taiwan branch Taipei • Leading PR agency in the Greater China area with extensive operational experience across industries in different fields, such as public relations, event marketing, and digital marketing.WHERE American Chamber of Commerce in Taipei (2007-2009) • The largest, most effective foreign business NPO in advocacy Taipei towards Taiwan & US government. National Policy Foundation (2005-2006) • Think tank of Kuo Ming Tang (the incumbent ruling party of Taiwan) Taipei Elite PR Group (2001 -2003) • The largest Taiwan originated PR Group in Greater China. Taipei
  • 2. Things I’ve done add up to my capabilities Analyzing Planning Positioning WritingImplementing Interviewing Evaluating Branding Reporting Advertising
  • 3. From Zero to full, within 10 days Mission includes:Comfort panicking Boost the confidence Taiwan GM of visiting global CEO Create a beautifully decorated venue Under with a magic wand Control! Lock the media Perfect deployment of the service team
  • 4. The Result......
  • 5. Happy client with a beautiful story to show off around the globe &Wonderfully established media relations!
  • 6. Featured in Continental World
  • 7. Communication objectives Communicate the new formula “Zinc” “remove dandruff and creates intimacy” Engage consumers and media in every possible way Please channel partner as much as possible
  • 8. The 360 degree creative solution
  • 9. 2006 Head & ShouldersTaiwan PR Campaign
  • 10. Zinc Exploration Voyage Yacht cruise press conferencetargeting healthcare beat media with a zinc BBQ feast and professional endorser illustrating the wonder of Zinc against dandruff 25
  • 11. Celebrity Endorser TVC making-of Celebrity endorser TVC making-of won various entertainment media exposure 26
  • 12. On-line Crowdsourced Photo CompetitionAttracted more than 450,000 voters within 1 month 27
  • 13. Grand Launch Press Conference 28
  • 14. Consumer Event at Carrefour Online photo Competition Awarding ceremony Carrefour packed with crowds Patty interacts with consumers 29
  • 15. Amazing Result Total PR value US$1,467,437, 30 times of investment. Engaged more than 450,000 on-line voters within a month. Virtual event engaged hundreds of consumers to attend Carrefour event and boosted sales. Maximized media exposure from healthcare, entertainment and consumer beat. 30
  • 16. Set the communication standardtransform complex information into simple messages  Easy: advanced direct banking service with highly secured intuitive on-line banking  Direct: well-trained HSBC Direct specialist team come to users providing bank account initiation service  High: highest interest rate in the market
  • 17. Regional HSBC Executives vowto provide convenient and direct service
  • 18. Specialist Team shows high spirit
  • 19. Media packed press conference
  • 20. Champion Result As pilot in Asia Market, Taiwan launch is praised as the benchmark region-wide. Total PR value US$350,650, 10 times of investment. Engaged more than 200 journalists across TV, newspaper, magazine and on-line media.
  • 21. What is AmCham? A non-profit, non-partisan business organization dedicated to promoting the interests of international business. The largest, most effective business organization in Taiwan. With more than 1000 members representing more than 500 companies. 26 working committees meet on a monthly basis to address advocacy issues.
  • 22. What is AmCham White Paper? Assessment of Taiwan’s business climate Summarize AmChams recommendations to the Taiwan/US government and public policy issues AmCham’s most important annual advocacy tool to communicate with the Taiwan/US government
  • 23. Engage & Advocatemy work as the Government Relations Specialist Engage and liaise with the Chamber’s 26 industry committees and hundreds of industry leaders Bridge relations with Taiwan/US government and the media at all levels Coordinate White Paper editing and production Organize 300+ advocacy activities/ meetings each year with industry committees and high-level government officials based around White Paper issues
  • 24. Some major changes created Taiwan opened Taiwan/China direct flight US/Taiwan signed Government Procurement Agreement US government removed Taiwan from the Special 301 Watch List, validating the intellectual property right protection efforts of Taiwan Taiwan reduced the corporate income tax rate
  • 25. La VieNo.1 Arts, Design & Lifestyle monthly magazine in the Chinese Speaking world Published in Taiwan, Hong Kong, Singapore
  • 26. As International Correspondent and Contributor, I report and critique on: Arts Design Architecture PhotographyBrand Movie Travel Dining
  • 27. My Stories:London Features
  • 28. Monthly Column: London Watch Introducing the arts, design, lifestyle in London
  • 29. London Design Festival 2010 Origin, scale, history and impact
  • 30. London Design Festival 2010Interview with Executive Director Ben Evans and various artists
  • 31. London Design Festival 2010In-depth coverage of various exhibits across London
  • 32. My Stories:TOP100 Taiwan Creative Leaders
  • 33. Aspiring artists in animation, design, photography and arts.
  • 34. My Stories:Interviews with Brands and Talents
  • 35. Architect: Sir Terry Farrellon his design concept of the Souel Incheon International Airport
  • 36. Fashion Designer Sean Chen & Architect Yiao-jen co-creation of SKIN project in London Fashion Week
  • 37. Aroma Therapy Brand Founder: Chico Shigeta on her entrepreneurship and her beauty care philosophy
  • 38. My StoriesShops & Artists
  • 39. Louis Vuitton London Flagship Store brand, store design & installation
  • 40. I Prefer Flagship Store creative concepts
  • 41. Salvador Dali Exhibition in Taipei the curating concepts and Dali’s masterpieces
  • 42. Salvador Dali Exhibition in TaipeiJames Sanders, Marketing Director, Stratton Foundation
  • 43. Designer Tokujin Yoshiokaon his design concept “invisible form” and related works
  • 44. TODAYNow, more facts about Zoë
  • 45. Some brands I worked with
  • 46. Some people I worked with
  • 47. Companies I worked for Click Icon to link Account Director and Corporate Coach International Correspondent and Contributor Government Relations Specialist Senior Account Executive Asian Wall Street Journal Translator
  • 48. Trained in Arts, Humanities and Social Sciences Click Icon to link Graduate Diploma in Psychology Certificate in Psychotherapy and Counseling Certificate in Filmmaking B.A. in Foreign Languages and Literatures
  • 49. Bilingual Blogger Click picture to link
  • 50. Social Media SavvyClick icon to see my page & posts
  • 51. Favorite Talks Click picture for the talk Elizabeth Gilbert: Sir Ken Robinson: Alain de Botton: Your elusive creative genius Bring on the learning revolution! A kinder, gentler philosophy of success David Kelley: Sarah Kay: Brené Brown:How to build your creative confidence If I should have a daughter ... The power of vulnerability
  • 52. InspirationsArgentine Tango Iyengar Yoga Tai Chi Jazz Reading Movies
  • 53. TOMORROW “Tomorrow [noun]: a mystical landwhere 99% of all human productivity, motivation and achievement is stored.” ~ Sir Ken Robinson In the age of always-on conversation around the globe, GREAT IDEAs are shifting the future.
  • 54. Let’s shift the future! Zoë Hou Cell: +886-988-086-908 Email: zoe.hou@gmail.com
  • 55. CreditsMaster design and P2- P10 graphics by Han Lee @Haniboi www.haniboi.com