Using Social Media For Non Profits Vv


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How to use Facebook, LinkedIn, Twitter and other social media tools to connect with your target audience - and still have time left to conduct your core business

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  • When you sit down at the computer? All things being equal, people will do business with and refer business to those people they know, like and trust Social Media marketing works when you use it to build the following:
  • Credibility Not just what you say about yourself, but what your clients and customers are saying about you. Social network users are 3x more likely to trust peer opinions over advertising when making purchasing decisions (Jupiter Research) Visibility Be present in the places your customers are spending time online Increase the chances that they will find your website, as well (SEO) Incoming links Fresh content Use of keywords in content Identity Relationships
  • Writer for business, non-profits, government On Internet since 1989, using “bulletin boards”, usenet groups, then email listserves in the 90s, Onelist groups by 1996. This was how I kept in touch with other women who were isolated at home with children – how I stayed on top of research in my areas of interest – and how I received much of my news. Through early 2000s, telecommuted with clients in Vancouver, doing publicity for film and television. Working for key client with strong Internet presence – needed Internet strategy Immersed myself in Social Media Paul will talk here - needs picture.
  • Just so you know what CAN be done – by any business! Koji BBQ blogs, twitters, embeds YouTube Videos Business model – excellent fusion food out of a catering truck. Mobile. Twitters where they will be – generally double the take of any bar they are in front of HUGE lineups
  • Using Social Media For Non Profits Vv

    1. 1. Using Social Media for Non-Profits (without getting sucked in) How and why to use social networking sites to connect on the web: Facebook - LinkedIn - Twitter and many more
    2. 2. What Do You Want For Your Organization’s Presence Online?
    3. 3. How Social Networking Helps <ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Identity </li></ul></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Influence </li></ul></ul>
    4. 4. Our Story
    5. 5. The Next “New” Thing? <ul><ul><li>The internet has always been a place where people connect! </li></ul></ul>
    6. 6. Oh, those marketers… <ul><ul><li>World Wide Web – where the Internet met marketers </li></ul></ul><ul><ul><ul><li>Used to more traditional, one-way mediums </li></ul></ul></ul><ul><ul><ul><li>Most commercial web-pages were “brochures in pixels” </li></ul></ul></ul><ul><ul><ul><li>Little understanding of collaborative nature of the Internet </li></ul></ul></ul><ul><ul><ul><li>Call to Action assumed just a two-way transaction between organization and consumer </li></ul></ul></ul>
    7. 7. Web 2.0 (or is it 3.0?) <ul><ul><li>Return of interactivity to all things Internet… </li></ul></ul><ul><ul><li>Huge connectivity between sites and applications </li></ul></ul><ul><ul><li>User-generated content </li></ul></ul><ul><ul><li>Multi-directional conversations </li></ul></ul>
    8. 8. Ways Companies Use Social Media <ul><ul><li>It’s a tool for interacting with the people that matter to your business. </li></ul></ul><ul><ul><ul><li>Brand Promotion </li></ul></ul></ul><ul><ul><ul><li>Client and Supporter Engagement </li></ul></ul></ul><ul><ul><ul><li>Client and Supporter Service </li></ul></ul></ul><ul><ul><ul><li>Public/Media Relations </li></ul></ul></ul><ul><ul><ul><li>Building and Retaining Talent </li></ul></ul></ul>
    9. 10. Strategize! Important Questions to Ask Yourself <ul><ul><li>Who are you building relationships with? </li></ul></ul><ul><ul><li>What do you want people to know about? </li></ul></ul><ul><ul><li>When will you participate online? </li></ul></ul><ul><ul><li>How much time and energy will this take? </li></ul></ul><ul><ul><li>How will you know when this pays off? </li></ul></ul>
    10. 11. A Ton of Social Media Sites
    11. 12. Internet Visibility/Activities <ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Networking sites </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul><ul><ul><li>Shared calendars and documents </li></ul></ul><ul><ul><li>Microblogging/Live blogging </li></ul></ul><ul><ul><li>Photo sharing </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Virtual worlds </li></ul></ul><ul><ul><li>Podcasting/Video blogging </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Teleseminars/Webinars </li></ul></ul>
    12. 13. Your Own Social Media: Blogging <ul><ul><li>Should you blog? </li></ul></ul><ul><ul><li>Do you write anyway? </li></ul></ul><ul><ul><li>Advantages: </li></ul></ul><ul><ul><ul><li>Build expertise, connections </li></ul></ul></ul><ul><ul><ul><li>Constant flow of fresh content </li></ul></ul></ul><ul><ul><ul><li>Export your blog onto other social media sites </li></ul></ul></ul><ul><ul><ul><li>Comment on other blogs </li></ul></ul></ul><ul><ul><ul><li>Fuels article sites </li></ul></ul></ul>
    13. 15. Facebook – Why Do Business Here? <ul><ul><li>Canada’s #1 Social Networking Site (11 million users – that’s 1 in 3 Canadians) </li></ul></ul><ul><ul><li>Facebook Pages and Groups </li></ul></ul><ul><ul><ul><li>Status updates </li></ul></ul></ul><ul><ul><ul><li>User interaction </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><li>Facebook Ads </li></ul></ul>
    14. 16. Linked In: A “Chamber Meeting” on Steroids <ul><ul><li>Your work history </li></ul></ul><ul><ul><li>Your connections </li></ul></ul><ul><ul><li>THEIR connections </li></ul></ul><ul><ul><li>Groups/Associations </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><ul><ul><li>Blog feed </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Company Buzz </li></ul></ul></ul>
    15. 17. Linked In Blog feed
    16. 18. LinkedIn Group Discussion
    17. 19. Twitter: Faster, More Focused Social Media <ul><ul><li>140 characters = one long sentence or two short ones </li></ul></ul><ul><ul><li>Add links – to your longer posts, to others </li></ul></ul><ul><ul><li>Comment on other people's tweets </li></ul></ul><ul><ul><li>Pass on information </li></ul></ul><ul><ul><li>Research, listen </li></ul></ul>
    18. 21. Visibility/Productivity Tools <ul><ul><li>So many applications, so little time </li></ul></ul><ul><ul><li>Focus on applications that </li></ul></ul><ul><ul><ul><li>make your work easier, </li></ul></ul></ul><ul><ul><ul><li>save time, </li></ul></ul></ul><ul><ul><ul><li>automate, and </li></ul></ul></ul><ul><ul><ul><li>magnify your efforts </li></ul></ul></ul>
    19. 24. Basic Social Media Etiquette <ul><ul><li>3 Rs: </li></ul></ul><ul><ul><ul><li>Reciprocate </li></ul></ul></ul><ul><ul><ul><li>Be Relevant </li></ul></ul></ul><ul><ul><ul><li>Be Respectful </li></ul></ul></ul><ul><ul><li>Add value! </li></ul></ul><ul><ul><ul><li>Share your knowledge </li></ul></ul></ul><ul><ul><ul><li>Share the knowledge of others </li></ul></ul></ul><ul><ul><li>LISTEN </li></ul></ul>
    20. 25. Why Use Social Media? <ul><ul><li>“ Social media allows customers to express their opinions and publish them to the world, and we cannot afford not to participate in the conversation. I think in five years you won’t specifically talk about social media. It will just be an integral part of how you go to market, and how you get your marketing mix.” </li></ul></ul><ul><li>Eric Kintz VP/ Head of Product Strategy and Corporate Development, Logitech </li></ul>
    21. 26. Social Media Action List 10 Things To Do For Your Small Business
    22. 27. Thank You!