Ideazfirst Marketing Services (P) Ltd 1
Ideazfirst
Profile
2013
About Us
• Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became one of the
trusted name in innovative marketi...
Our Services
• Advertising
• Branding
• Media Planning & Buying
• Digital Marketing
• Events & Exhibitions
• Experiential ...
Ideazfirst Marketing Services (P) Ltd 4
www.cabrand.in www.modelsrus.in
www.themepartyplanner.inwww.partyideas.inwww.rocki...
- A brief profile
• We plan to represent elite artists from all facets of the entertainment
industry like Television, Musi...
- A brief profile
• Modelsrus.in is a artiste management division of Ideazfirst, which promotes models, rock
bands, Show h...
- A brief profile
• Cabrand as the name signifies - Mobile outdoor and interactive advertising in 35,000
Ambassador Taxis ...
- A brief profile
Ideazfirst Marketing Services (P) Ltd 8
• Marriages are the most personal and celebrated moments of one’...
Why work with Us?
• Our entire business processes are securely managed on cloud. i.e. Lead Generation, Potential
creation,...
Ideazfirst Marketing Services (P) Ltd 10
Ideazfirst Marketing Services (P) Ltd 11
Ideazfirst Marketing Services (P) Ltd 12
Ideazfirst Marketing Services (P) Ltd 13
Ideazfirst Marketing Services (P) Ltd 14
Ideazfirst Marketing Services (P) Ltd 15
Ideazfirst Marketing Services (P) Ltd 16
Some Case Studies
A glimpse
CHALLENGE – To create awareness of the Cyclothon event to the people whose livelihood depends
on bicycles like Newspaper v...
CHALLENGE – To promote the over the counter (OTC) drug
POLYCROL during Durga Puja
SOLUTION – Ideazfirst created a PUCHKA E...
CHALLENGE – To generate
authenticated offline customer enquiries
for National & International vacations.
SOLUTION – Ideazf...
CHALLENGE – To promote Fashion Resource Book 3rd Edition during the extremely glitzy fashion event – Blenders
Pride Fashio...
CHALLENGE
– To launch
the store
with a WOW
effect.
SOLUTION – Live Mannequins and fashion show on the escalators of Forum ...
CHALLENGE – Launch the Reebok Zigtech Shoe in association with Carat Media
SOLUTION – The visitors ran on the treadmill wi...
Ideazfirst managed the four city
tour for D-link at Kolkata,
Durgapur, Guwahati and
Ranchi.
They promoted the BITS
Technol...
CHALLENGE – Innovation in the
launch of PET CT Scan. The
facility was inaugurated by the
Honble Governor of West Bengal
– ...
Challenge – To promote the TV
Soap “Ishti Kutum” and be the
talk of the town
Solution – Branded 100 taxis with
flowers and...
Thank You
Contact us at:
M: 098301-16571
Off: 033-23649005
sales@ideazfirst.com
www.ideazfirst.com
Check out our event pho...
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Ideazfirst - Company Profile

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Ideazfirst - Company Profile

  1. 1. Ideazfirst Marketing Services (P) Ltd 1 Ideazfirst Profile 2013
  2. 2. About Us • Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became one of the trusted name in innovative marketing services industry in Eastern part of India. • We have worked with more than 150 clients, many of which are the biggest names in the respective verticals (Client details in subsequent slides). • We have deep understanding of client marketing needs and come up with solutions based on research, study, innovation and creativity. • Our distinctive and unique marketing solutions have been able to impact client businesses in sales positively and other surprising ways. • This has been one of the biggest reasons we have retained most of our clients. Ideazfirst Marketing Services (P) Ltd 2
  3. 3. Our Services • Advertising • Branding • Media Planning & Buying • Digital Marketing • Events & Exhibitions • Experiential Marketing • Public Relations • Sales Promotions • Weddings Management • Celebrity Management • Talent Management Ideazfirst Marketing Services (P) Ltd 3
  4. 4. Ideazfirst Marketing Services (P) Ltd 4 www.cabrand.in www.modelsrus.in www.themepartyplanner.inwww.partyideas.inwww.rockingparties.in www.celebrand.in www.ideazfirst.in
  5. 5. - A brief profile • We plan to represent elite artists from all facets of the entertainment industry like Television, Music, Theater, Digital etc. • Connect with the Film and TV serial producers and directors for roles in their upcoming projects. • Create a positive PR for the celebrity in terms of arranging cover story photo shoots for popular magazines / publications • Inviting for Store / Event inauguration opportunities. • Creating and updating fan page in various social networking sites like Facebook, LinkedIn, Twitter, Google + along with Blogs and websites. Ideazfirst Marketing Services (P) Ltd 5
  6. 6. - A brief profile • Modelsrus.in is a artiste management division of Ideazfirst, which promotes models, rock bands, Show hosts, Disco Jockeys, dancers, comedians, singers and other performers for events & TV reality shows. • We enhance the profile of the artistes by the way of connecting them with photographers, gyms, choreographers, dieticians, salons, spas, fashion designers, accessory designers, stylists, image consultants, publications, press reporters, website designers, SEO specialists, social media marketeers, event managers, advertising agencies and production houses to help them shine better and faster… • Modelsrus.in is not an employment agency and but do assign projects from Ideazfirst Clients. Ideazfirst Marketing Services (P) Ltd 6
  7. 7. - A brief profile • Cabrand as the name signifies - Mobile outdoor and interactive advertising in 35,000 Ambassador Taxis in Kolkata. • Making 35,000 yellow ambassador taxis in Kolkata available wherever the commuters need it. Commuters call a helpline, we find out vacant taxis in that area, direct the taxi driver to pick up that customer using conference call. Ideazfirst Marketing Services (P) Ltd 7
  8. 8. - A brief profile Ideazfirst Marketing Services (P) Ltd 8 • Marriages are the most personal and celebrated moments of one’s life.  Ideazfirst Wedding Management helps create the magic with flawless execution so that the entire experience becomes a cherished lifelong memory. We design and handle production and execute all wedding requirements in a customized fashion.
  9. 9. Why work with Us? • Our entire business processes are securely managed on cloud. i.e. Lead Generation, Potential creation, Sales Process, invoicing system, vendor and project management, knowledge sharing intranet, training programs on Google applications and custom CRM systems. • We are present in large number of industry specific social media networks like sonicbids.com, jamendo.com, cvent.com etc. (Check out slide no. 10) • We have one of the largest database of performing artistes, banquets and other venues of India. • We are incubated by IIT Kharagpur, hence have access to the best technological resources (Check out slide no. 11) Ideazfirst Marketing Services (P) Ltd 9
  10. 10. Ideazfirst Marketing Services (P) Ltd 10
  11. 11. Ideazfirst Marketing Services (P) Ltd 11
  12. 12. Ideazfirst Marketing Services (P) Ltd 12
  13. 13. Ideazfirst Marketing Services (P) Ltd 13
  14. 14. Ideazfirst Marketing Services (P) Ltd 14
  15. 15. Ideazfirst Marketing Services (P) Ltd 15
  16. 16. Ideazfirst Marketing Services (P) Ltd 16 Some Case Studies A glimpse
  17. 17. CHALLENGE – To create awareness of the Cyclothon event to the people whose livelihood depends on bicycles like Newspaper vendors, milkman, postman / courier guys, other general vendors. SOLUTION – Ideazfirst contacted all the newspaper delivery boys, Milk delivery centres, and local clubs, with freebies like free registration, free helmets, bags, medical kit. RESULTS – We got more than 1,000 participants during the event for the AMATEUR RIDE.
  18. 18. CHALLENGE – To promote the over the counter (OTC) drug POLYCROL during Durga Puja SOLUTION – Ideazfirst created a PUCHKA EATING COMPETITION among the ten leading residential complexes and offered free samples of the product after the competition was over RESULTS – There were more than 600 participants with more than 6000 family memebers and friends cheering them to win the PUCHKA COMPETITION. All the participants drinking the 50 ml bottle of POLYCROL after the contest. Excellent brand recall.
  19. 19. CHALLENGE – To generate authenticated offline customer enquiries for National & International vacations. SOLUTION – Ideazfirst connected with the target audience at travel exhibitions, organized series of residential complex activations, multiplex and mall and club events, RESULTS – Each activity generated more than 100 hot leads where MMT was able to close more than 40% of the leads.
  20. 20. CHALLENGE – To promote Fashion Resource Book 3rd Edition during the extremely glitzy fashion event – Blenders Pride Fashion Tour at ITC Shonar in Kolkata. SOLUTION - We invited the guests to click their own photographs on the stage specially designed for the book, then emailed to the guests. RESULTS - We clicked more than 250 photographs, of the who’s who of Kolkata page 3 audience and mailed it to them, and they posted on their respective facebook profiles.
  21. 21. CHALLENGE – To launch the store with a WOW effect. SOLUTION – Live Mannequins and fashion show on the escalators of Forum Mall, planned by Shreyansh Innovations. RESULTS – Talk of the town, with good press coverages, and the passers by wondering whether this is a mannequin or a real person.
  22. 22. CHALLENGE – Launch the Reebok Zigtech Shoe in association with Carat Media SOLUTION – The visitors ran on the treadmill with their own shoes first, and then tried running with the Zigtech Shoe, to feel the difference. RESULTS – Good Sales from the store.
  23. 23. Ideazfirst managed the four city tour for D-link at Kolkata, Durgapur, Guwahati and Ranchi. They promoted the BITS Technology which helps save electricity and other computing resources intelligently.
  24. 24. CHALLENGE – Innovation in the launch of PET CT Scan. The facility was inaugurated by the Honble Governor of West Bengal – Shri M. K. Narayanan. SOLUTION – Innovative stage design and execution. RESULTS – WOW From client
  25. 25. Challenge – To promote the TV Soap “Ishti Kutum” and be the talk of the town Solution – Branded 100 taxis with flowers and the design to depict them like wedding cars. Results – The taxi was noticed by everyone and “Chalo Paltai” tagline of Star Jalsa was aptly justified.
  26. 26. Thank You Contact us at: M: 098301-16571 Off: 033-23649005 sales@ideazfirst.com www.ideazfirst.com Check out our event photographs on http://www.flickr.com/photos/ideazfirst/

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