Case study of integrated marketing in the export industry


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This is a case study of one our clients in the exports industry and how our integrated marketing approach has helped them to expand their business.

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Case study of integrated marketing in the export industry

  1. 1. iDeaTurfConsulting<br />CASE STUDY: INTEGRATED MARKETING FOR EXPORT BUSINESSES<br />ideas @ work<br />Effective<br />Expertise<br />Get in touch<br />Offering effective solutions to increase profitability and optimizing business processes.<br />Our services are backed by over six years of domain expertise.<br />Contact Us<br />P. 0037127103800 :: E.<br />©iDeaTurf Consulting<br />
  2. 2. 1<br />THE CLIENT<br />Ventspils ZKK is situated in the port city of Ventspilsin Latvia.<br />The company was established in 1945 and has been through a lot of political, geographical and technological changes.<br />One of the biggest exporters of canned fish in the Baltic region.<br />THE TASK<br />To adapt to the new technology and mediums of marketing to stay competitive.<br />To increase and develop new channels of lead generation.<br />Branded as a tech savvy company within the canned fish exports industry in Latvia and the Baltics.<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  3. 3. 2<br />THE RESEARCH<br />Research on the keywords and analysis of the search trends.<br />Researching on the Latvian fish industry business.<br />Competitor analysis of the products.<br />Defining the sales funnel for lead generation.<br />Identifying the markets for growth.<br />Analysis of the typical buyer for canned fish.<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  4. 4. 2<br />THE SOLUTION<br />Developing the website and content generation.<br />Creating micro blogs and publishing relevant content.<br />Designing the website with a focus on user experience.<br />Multi-Lingual strategy based on the focus markets briefed by the client.<br />Creating a simple and easy to understand user-interface.<br />Optimization with business intelligence and analytics tracking<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  5. 5. 2<br />THE RESULTS<br />Ranks in the top ten for the keywords targeted.<br />Receives on average two enquiries a week.<br />Average deal inline with the client’s expectations.<br />Business Intelligence backed analytics helped to tweak the average deal price.<br />Successful entry to new markets.<br />ONE HAPPY CLIENT.<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  6. 6. 2<br />THE VERDICT<br />“ The results we see have far exceeded our expectations. We made the right choice by adopting to the new marketingmethods and trusting iDeaTurf Consulting could do the task.<br />A great job and once again very pleased with the results.”<br />Ventspils ZKK<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  7. 7. 8<br />WHY CHOOSE US<br />Experiencein all factors of integrated marketing, business consulting<br />Innovative strategies that reduce your acquisition costs <br />Business Intelligence to increase conversion of new leads and improving customer retention.<br />Integrated Marketing, to compliment the efforts and to increase maximum brand value.<br />Back office tools to help optimize your efforts and focus on marketing objectives.<br />Analytics to measure and fine tune the marketing initiatives.<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  8. 8. 5<br />OUR SERVICES<br />Overview of ourservices<br />Our services are structured in order to enable and effectively service B2B Companies in all aspects of the business. From implementing best business practices to making use of innovative marketing strategies, we partner with our customers with the sole purpose to maximize profits being in line with the customer’s core business objectives.<br />CONSULTING<br />MARKETING<br />TRADESHOWS<br />Our goals are driven by a purpose and an objective.<br />To ensure you get the maximum leverage from your business operations to compliment your marketing efforts.<br />Integrated marketing solutions for optimal returns<br />Go beyond the CPAs and regular advertising means. Reduce acquisition rates, focus on retention.<br />Ensuring maximum returns from your exhibition participation.<br />End to end solutions, so you don’t lose focus on your objectives.<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  9. 9. 9<br />GET IN TOUCH<br />CONTACT US<br />Address:<br />31e, Daugavgrivas Street<br />Riga, Latvia 1007<br />Phone:<br />+37127103800<br />Email:<br /><br />*Click on the icons to connect with us<br />iDeaTurfConsulting<br />Contact Us<br />p. 0037127103800 :: e.<br />IDEAS @ WORK<br />
  10. 10. Seeyousoon…<br />Expertise<br />Effective<br />Get in touch<br />Our services are backed by over six years of domain expertise.<br />Offering effective solutions to increase profitability and optimizing business processes.<br />Contact Us<br />31E Daugavgrivas Street, Riga, Latvia/ P. 0037127103800 /<br />©iDeaTurf Consulting<br />