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Agile, intelligent marketing

by Regional Managing Director, Accenture Interactive at Accenture on Mar 12, 2013

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A marketing revolution is underway driven by changing consumer behaviour, big data, new channels and technologies. These trends allow organisations to deliver high levels of relevance at scale and ...

A marketing revolution is underway driven by changing consumer behaviour, big data, new channels and technologies. These trends allow organisations to deliver high levels of relevance at scale and speed, while also allowing greenfield competitors to launch disruptive plays.

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