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Facebook Virality

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All you ever wanted to know about making your campaign go viral on Facebook. All will be revealed at Barcamp Bangalore 10.

All you ever wanted to know about making your campaign go viral on Facebook. All will be revealed at Barcamp Bangalore 10.

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Transcript

  • 1. Barcamp  Bangalore  10
  • 2. Preetham Venkkyhttp://facebook.com/ideasmaverick
  • 3. Facebook Virality 250,000 fans in just 10 days
  • 4. AGENDAWhat is ViralityCase StudyDesigning Virality
  • 5. Understanding Virality and the emotion behind it!
  • 6. }
  • 7. There can be noPrestigewithout mystery- Charles De Gaulle (French General)
  • 8. Case Study Air France
  • 9. Air France Page 318 044 personnes aiment ça.+ 250,000 likes in 10 days ! (early March 2011)
  • 10. A real incentiveto click the‘Like’ button
  • 11. Inspiring prizesmatching AirFrance’s business
  • 12. Taking part isSimple and Fun
  • 13. A real incentive to share
  • 14. Designing Virality
  • 15. Task Completed in just 9 hrs
  • 16. PitchWere giving $2000 per balloon to the first person to send us thecorrect coordinates, but thats not all; were also giving $1000 to the person who invited them. Then were giving $500 whoever invited the inviter, and $250 to whoever invited them, and the remaining $250 goes to charity.
  • 17.    at Barcamp Bangalore 10 on 11 June 2011
  • 18. krds.com allfacebook.comtwitter.com/KRDSIndia facebook.com/KRDS preetham.venkky@krds.com   +91-95-66-175111 +91-98-80-235111

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