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iiD Capabilities - 2013

iiD Capabilities - 2013



iiD (“ideas in digital”) is a new breed of digital branding agency in that builds platforms to attract, engage and commune with connected people.

iiD (“ideas in digital”) is a new breed of digital branding agency in that builds platforms to attract, engage and commune with connected people.



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    iiD Capabilities - 2013 iiD Capabilities - 2013 Presentation Transcript

    • ideas in digital capabilitieswe strategize, design and develop digitalexperiences for a connected world
    • Our Team We are a small team of strategists, designers and technologists who are extremely passionate about creating forward- thinking brands for a digital world. 2
    • About iiD>  iiD (“ideas in digital”) is a new breed of digital branding agency that builds platforms to attract, engage and commune with connected people.>  We were founded in 2008, are located in San Francisco, and are a team of spirited brand builders.>  We excel at branding for the digital world that forges connections between people and the brands they love. We map out, design and develop digital products and services to delight consumers and achieve our clients’ business goals.>  iiD blends the four key elements of success in digital media: strategy, creative, social design and technology. We measure everything we do and regard our clients’ success as our own. 3
    • What We Do Strategy ➜  User & Market Research Creative ➜  Concept & Idea Generation ➜  Brand Strategy ➜  Information Architecture ➜  Integrated Communications ➜  User Interface Design ➜  Internet Strategy ➜  Graphic Design ➜  Use Case Development ➜  User Personas & Profiling ➜  Flash Design & Development ➜  Content Strategy & Planning ➜  Animation & Motion Graphics ➜  Analytics ➜  CopywritingSocial Media ➜  Social Strategy & Planning Technology ➜  Web Application Development ➜  Social Integration with Advertising ➜  Mobile Application Development ➜  Social Application Design ➜  Emerging Technologies ➜  Community Management ➜  Content Management ➜  Social Media Monitoring & Intelligence ➜  eCommerce Platform ➜  Measurement & Reporting 4
    • Our Clients 5
    • Agency Partners 6
    • #Beyondthewall social platformiiD built the strategy and 1-yearplan for taking the yurbuds social 7
    • #Beyondthewall Action Photo Contest #beyondthewall photo contest • Pivoting off of a new yurbuds athletic earphone brand initiative #BEYONDTHEWALL that empowers athletes to push themselves farther, iiD with partner Martz Agency were engaged to kindle the fire with highly advocating brand loyalists. • Facebook / Twitter integration was the first step in a social and TV campaign and focused on “attraction” and engagement by giving athletics a chance win a trip big prizes by posting photos of themselves in their #beyondthewall action moments • The phases to follow will focus on higher engagement and community builidng 8
    • yurbuds GO BEYOND mobile appA super inspiring athletics app that focuses on pushing athletes to go “beyond the wall” by providinginstant gratification of receiving badges for achieving "Walls" (sports challenges) while being able to sharethese moments on the spot through social media. Built for iOS and Android.Walls menu User profile GPS stopwatch Wallers community 9
    • Health Catalyst – corporate identity With a quickly emerging market and competitors both large and small, the firm decided it needed a rebrand across all channels. iiD began with a brand platform to establish a clear identity and differentiation. From this sprang a creative approach for a bold new logo, identity system, and flexible tagline “ignite…” (change, insight, care, etc.) to position the firm as a passionate innovator in a uniformly bland healthcare market. 10
    • Health Catalyst - website iiD then collaboratively developed a website, collateral and brand story that reflects their mission to transform healthcare. 11
    • Health Catalyst – collateral system Business cards Powerpoint Letterhead Success Stories 12
    • Health Catalyst – brand essence movie https://vimeo.com/60613966 13
    • Inova eCommerce Redesign eCommerce Website Redesign • iiD is proud to announce the launch of a new digital presence for Inova, the largest shopping site in Mexico. Inova.com.mx is Mexico’s Amazon.com for its overall popularity and breadth of products. • iiD lead the design for a streamlined yet sophisticated shopping experience perfectly suited for Spanish speaking customers. • This total redesign has helped Inova move way beyond its former site, putting usability and user friendly design at the center. 14
    • Responsive Wine Site and Tool Desktop Mobile Website and Tool User Experience • We created the UX and developing the brand website for Gallo Family Vineyards • Strategically, we designed special interactive tools to allow users to search for the right wine to suit their lifestyle • The demographic uses mobile heavily so we are developing a responsive layout to allow one site to be accessed on any device. 15
    • Acxiom Branding – corporate identity For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. iiD started with a brand workshop where it was decided that Acxiom was the Sage brand archetype – providing intellectual solutions to problems (IBM, Google) From this came a creative approach for a bold new logo, identity system, collateral system, tone & manner, and photo direction to position the firm as both innovative and approachable geniuses who make clients the heroes. 16
    • Acxiom Branding – imagery, color, type Acxiom photo library Business cards & stationary 17
    • Acxiom Branding – online style guide The Acxiom online style guide was designed and built to allow the brand to grow and be easily updated the Acxiom creative team. Content in the site included: about the brand, color, typography, logo, incorrect logo, tone & manner imagery, collateral system, a downloads page and a blog to explain what’s new. 18
    • iPad App to Educate About Diamonds 4Cs GIA iPad App • The Gemological Institute of America is the world’s foremost authority on diamonds. • The app features video and interactive tools that teach consumers about how GIA grades color, cut, clarity and carat weight. • ‘My Diamond Wish List’ allows consumers to keep a record of the diamonds they’ve seen • The app is currently available in both English and Chinese with other languages to come. 19
    • Social Elegance for Philosophy Skincare‘living grace’ app ‘full of promise’For the launch of appphilosophy’s new For the launch offragrance, living grace, philosophy’s new ‘full ofwe created this promise’ collection ofinspirational Facebook skincare products, weapp which unveiled a created this brandednew post each day for 26 Facebook app whichdays. The posts were allowed users to sharewritten by philosophy inspiring ‘philosophies’founder, Cristina Carlino with friends across socialas a series entitled ‘grace channels. Through thesefrom a – z’. Users were ‘uplifting’ shares andable to read and share tweets philosophy wasthe posts across various able to spread awarenesssocial channels including by leveraging the uniqueFacebook, Twitter and product branding. BePinterest. uplifted! 20
    • Social Campaign for Super Heroes Social-enabled Colantotte.com campaign site includes cross- branded design and key content around Avengers & Colantotte Campaign product, the heroes and the community. • Social marketing campaign brings the best of social app, campaign site and socialized on-site app to help people bond with the Avenger heroes and a new Colantotte sports wristband. • Working closely with partner agency Euro RSCG, iiD developed an The ‘Colantotte Avengers Super Awards’ integrated strategy involving Facebook app invites interwoven social and digital people to “Let us pick channels to work together effectively some of your friends we think share Avenger to drive awareness, engagement and traits or you can pick viral. them yourself.” 21
    • Hitachi.com: Brand, Design & Campaign To remedy inconsistent brand across a multitude of group companies, I created an original concept and design direction in line with the newly created "Hitachi Inspire the Next" brand initiative. Rolled out to 32 countries worldwide. 22
    • Brand, Design & Campaign ‘Hitachi Has a Few Ideas’ brand campaign 23
    • Food Brand Corporate Site Oberto Website • We designed and developed the corporate website for Oberto Sausage Company. • Strategically, we built the site on a hybrid framework in order to maximize SEO efforts. • The site includes rich-interactive components, a friendly user interface and a robust Content Management System. 24
    • ‘Share a Healthy Tip’ Social Memes ‘Share a Healthy Tip’ App • The latest app for Walnuts’ health oriented community is an app to deliver sharable health tips via the Facebook app and special page on the walnuts.org website • The visual memes are sharable on Facebook, Twitter and Pinterest • The purpose of sharing is strengthen the healthy brand message of California Walnuts and increase social engagement with the brand • Traffic for the shared content is driven to the website 25
    • Touchscreen for Palo Alto Medical Foundation Touchscreen for Druker Innovation Center • Tasked with delivering a large touchscreen experience for the PAMF Druker Innovation Center, we started by running a messaging workshop to better understand the Druker story • We then developered a creative design and UI to tell a compelling story while delivering a highly interactive experience • Status: currently under development in HTML5 and PHP 26
    • Alpine’s “Songdrop” Platform Drop the perfect song any place you roam and share your inspiration with the world: • ‘Songdrop’ is a first-of-its-kind app platform that lets people connect music and places they love. • An iOS app lets users check in with a song at the location and leave a tweet-length note. Users can browse and listen to nearby songdrops via a map or list UI. • A social app located on the Alpine global Facebook page, allows fans to both view and post songdrops. 27
    • Mobile Hospitality for Hard Rock Hard Rock Hotel & Casino App •  iiD designed this iPhone app for Hard Rock’s new Punta Cana resort. •  The app allows guests to connect directly with concierge services, plan their itinerary, get updates on events and happenings and find their way around using location aware maps. •  iiD applied strategic thinking around the future of mobile solutions for the hospitality industry. 28
    • Interactive Journal iPad App “Changing Room” iPad App •  The Changing Room is an interactive journal for new Mothers to share with their children featuring celebrity entrepreneur Cristina Carlino. •  The fun and full featured iPad app let’s users explore various rooms and draw pictures together, add photos, write letters and record their voices reading from the Journal-or just having fun! •  This journal app can easily be rebranded and scale to most any company or product to act as a branded utility to enhance digital communications. 29
    • Fox.com Fox.com Primetime Portal •  iiD designed and developed this portal style site to highlight Fox’s daily schedule and show content. •  The site design worked in conjunction with Fox’s on-air brand but also presented Fox.com as a unique and relevant online entertainment destination. •  Full episode video streaming player allowed users to view episodes online before services like Hulu and Netflix were providing streaming TV. 30
    • Interactive Sales Tool for Eli Lilly As a part of a new product push by pharma Eli Lilly to educate doctors on new ADHD treatment Strattera, we came up with the overarching concept “help a child paint a complete picture”, designed animated screens and built out a Flash-based interface for doctors to navigate through. Key to the design direction was the Strattera branded crayon and the metaphor of coloring the ADHD child’s world as they become more focused with the drug. 31
    • Taking Stride Gum into Social Media Stride Gum Social Platform • Stride Gum (Kraft Foods) in Japan launched a TV and Facebook campaign in May 2011 that invites consumers to be the next star of their TV commercial by “auditioning” on Facebook. • A custom built app on Facebook let users posts videos of themselves chewing gum in funny ways. • People vote for the best videos and 5 winners will win $10,000 in cash and fame in a Stride TV commercial. 32
    • Social Apps for Vitamin Water Vitamin Water Social Apps •  For the launch of Vitamin Water’s social media program, we develop 2 social media widgets featuring user generated content to increase awareness and drive viral marketing. •  This effort included extensive API integration with an advanced moderation system and the dominant social media sites. •  The project succeeded in engaging Facebook fans and had a powerful viral effect in attracting new fans 33
    • Global B2B branding and marketing iiD developed the brand platform “Vigilance” and “VigilantPlant” to enable Yokogawa to effectively reach a global B2B market with an aggressive, relevant message to differentiate it from the U.S. and European competitors. Print: Sample motion graphic for web and tradeshows brochures and ads Winner of B2B Branding Silver Award from Japan Marketing Association 34
    • User Generated Content Social App JC Penney Social App •  JC Penney wanted a fun social media widget to drive teens to jcp teen. •  Working with Gigya, we developed this UGC solution which allows users to upload a photo and turn themselves into an animated lunch lady. •  The animations can then be shared across multiple social sites. 35
    • leadership Matt Bennett Lance Shields CEO, Creative Director & Partner Chief Strategy Officer & PartnerMatt founded iiD in 2008, driven by an entrepreneurial spirit and Lance joined iiD after a 10-year career as a social strategist andanticipation of the growth of social media, mobile technology interactive creative director for two interactive agencies and oneand applications and the rapidly changing internet landscape. multinational. Lance has global experience and a successful trackBoth a creative director and technologist, Matt understands record as a digital marketer, creative director, creativedigital at a high level and knows how to turn business strategy technologist and brand strategist. He has built ROI-driving socialinto beautiful design and technology solutions. Matt has 12 years media platforms that fully integrate with mass advertising to gainof global digital/interactive product experience and broad efficiencies with engagement and retention. Lance also brings hisworking knowledge of traditional channels including television, unique experience helping companies globalize throughanimation and video. He previously served as Creative Director at multinational branding and web platforms. Lance is also aFox Broadcasting Company in Los Angeles, where he oversaw frequent speaker at industry conferences and is an active bloggercreative design and development of online content and at www.ideasindigital.com/ideas. He has worked at agenciesmarketing campaigns for Fox.com and AmericanIdol.com. Matt Scient, Agency.com and MRM Tokyo (McCann Worldgroup)also brought innovative, creative solutions to Agency.com, Tribal servicing Kraft, L’Oreal, Visa, ANA, Hitachi and NTT DoCoMo. HeDDB and Schematic. He has a design degree (Hons) from the has an MBA from McGill University and BFA in Fine Arts from SanSwinburne University of Technology in Melbourne, Australia. Francisco Art Institute. When Lance isn’t developing digital-socialMatt lives in San Francisco with his wife, 3 sons and 2 dogs. strategies, he enjoys taking his family camping at the beach and mountains around the Bay Area. 36
    • where ideas in digital happen interested in connecting with us? we’d love to talk!ideas in digital1620 Montgomery St. #250San Francisco, CA 94111415-738-0738www.ideasindigital.com 37