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iiD - Case Study - Cloud Cruiser
 

iiD - Case Study - Cloud Cruiser

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Catering to the creative needs of this innovative tech startup, iiD provided leading edge design, production and development services to create a fresh new responsive designed website for Cloud ...

Catering to the creative needs of this innovative tech startup, iiD provided leading edge design, production and development services to create a fresh new responsive designed website for Cloud Cruiser with a focus on usability, contemporary look and feel, and an intuitively organized site architecture across desktop and mobile devices. A big part of this work was a total rebrand including company logo and identity design, collateral system, and sales materials design. With a new brand and site optimized for lead-gen, the company is now excellently positioned as the leader in cloud financial management industry.

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    iiD - Case Study - Cloud Cruiser iiD - Case Study - Cloud Cruiser Document Transcript

    • C L I E N T C L O U D C R U I S E R N e w L o g o W e b / R e s p o n s i v e C A S E S T U D Y O V E R V I E W Rebranding www.ideasindigital.com 416.738.0738 J O B Catering to the creative needs of this innovative tech startup, iiD provided leading- edge design, production and development services to create a fresh new responsive designed website for Cloud Cruiser with a focus on usability, contemporary look and feel, and an intuitively organized site architecture across desktop and mobile devices. A big part of this work was a total rebrand including company logo and identity design, collateral system, and sales materials design. With a new brand and site optimized for lead-gen, the company is now excellently positioned as the leader in cloud financial management industry. www.cloudcruiser.com
    • John Cruiser Information Specialist 1.916.367.4804 john@cloudcruiser.com t e 2999 Douglas Boulevard, Suite 111 Roseville, CA 95661 www.cloudcruiser.com ?C H A L L E N G E I D E A S O L U T I O N Given Cloud Cruiser’s recent entry into the cloud service industry, the company needed to establish a contemporary, clear and professionally branded channel of communication with its online users and prospects. The challenges to overcome were the obsolete “look and feel” of the brand and website as well as the ineffective positioning of Cloud Cruiser. Additionally, the website needed to generate leads for their sales team. iiD began with a brand platform to establish a clear identity based on the learnings of our brand workshop. From there sprang a creative approach for a bold new logo and identity system based on sophisticated cloud imagery and blue color bands to position the firm as an intelligent innovator. iiD then collaborated with the client team to create a tailor-made responsive website and sales materials to clearly show how they transform cloud financial management. For a tech startup, one key to success is the ability to go to market with a brand image and voice that is at par with the innovation they deliver to their enterprise clients. More than just good design, iiD delivered a strategy and creative direction that helps Cloud Cruiser communicate confidently across all key touchpoints. iiD was excited to work with a startup that embraced the branding process and believed in responsive design website as a way to reach a wider audience. C o l l a t e r a l V I E W M O R E W O R K
    • C l o u d C r u i s e r i i D Cloud Cruiser offers an innovative cloud financial management solution that was built from the ground up for the cloud economy. It maximizes freedom of choice for our customers, as they transition to the cloud, by providing dynamic financial intelligence across heterogeneous IT environments. Our solution is used by finance and IT professionals within enterprises and cloud service providers for achieving the low cost promise of the cloud and maximizing profitability. Cloud Cruiser investors include ONSET Ventures and Wavepoint Ventures. iiD (“ideas in digital”) puts brands in people’s lives by creating meaningful experiences that help people live well, be smart and have fun. We counsel our clients on how to leverage digital channels such as the Web, mobile devices, social media, and other emerging media to engage people, build brand loyalty and build brands for the digital age. The company was founded in 2007 and is located in San Francisco. iiD maps out, designs and develops digital products and services to delight consumers and achieve clients’ business goals. A B O U T A B O U T www.ideasindigital.cominfo@ideasindigital.com 416.738.0738 C L I E N T T E S T I M O N I A L S C L I E N T C L O U D C R U I S E R K a t i e L e n a h a n K a r l a H a l e y “From beginning to end, it was a pleasure to work with the iiD team, as their individual skills in project management, branding, content strategy, design, and web development came together in an almost effortless way. They took the time to understand our technology and our corporate values, and helped us define the com- ponents in our messaging and website that would help us reach our overall goals. The result is an on-time, innovative, intuitively functional, beautifully designed, business-savvy website that we are proud to have represent our company.” “Prior to our website launch, we had several “perceived” competitors that are tech- nically no match for us. After our website launch, our unique advantages and target audiences come across much faster and more clearly. iiD also helped us incorporate all our key offers and “call to actions” across the site in an elegant and effective way. I am already seeing signs that these UI changes are speeding up lead conver- sions and generating more demand for our solutions.” D I R E C T O R O F M A R K E T I N G D I R E C T O R O F D E M A N D G E N E R AT I O N D a v e Z a b r o w s k i “I found iiD to be an excellent strategic advisor when it comes to communicating our top line umbrella messages. On several occasions, iiD helped our team solve com- munication roadblocks and challenges by introducing unique visuals and headlines that resonate. As just one example, iiD helped us articulate the headline, ‘Trans- forming the business of cloud’ which we are using widely as a tagline.” C E O & F O U N D E R