Wrapping your
head around
Social Media
“
Social Media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When its finally done there is
surprise its no...
“
Social Media is “an umbrella
term that defines the various
activities that integrate
technology, social interaction,
and ...
CONVERSATIONS
?
WHY
SHOULD
YOU
CARE
REASON #1

REASON #1




BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
BECAUSE 3 OUT OF 4 AMERICANSThe Growth Of Soc...
REASON #2




BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Place...
REASON #3




BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, ...
REASON #4




BECAUSE TIME SPENT ON SOCIAL NETWORKS IS
GROWING AT 3X THE OVERALL INTERNET RATE,
ACCOUNTING FOR ~10% OF ALL...
REASON #5
REASON #5
     BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
     COMMUNICATIONS. BIG TIME.
BECAUSE SOCIAL MEDIA IS DEMO...
NUMBERS
YOU SAY
          ?
1382%
1382%
1382%
The monthly growth rate of Twitter users from January to February 2009.
5,000,000,000
5,00
5,000,000,000
The Number of minutes spent on Facebook each day
                                                    Th...
1,000,000,000
1,000,000,000
The amount of content
(web links, news
stories, blog posts,
notes, photos, etc.)
shared each week on
Faceboo...
BUT WAIT
THERE IS
MORE
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA
Cone, Business in Social Media Study, S...
THAT IS NOT
A LICENSE
TO
BROADCAST
CRAP
YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE,
  NOT A MONOLOGUE.
NOT A MONOLOGUE.
TALK   LISTEN
85% of social media users believe that a company should go
further than just having a presence
on social sites and should ...
SOCIAL ≠ MARKETING
MEDIA
1: PUBLIC RELATIONS
2: CUSTOMER SERVICE
3: LOYALTY-BUILDING
4: COLLABORATION
5: NETWORKING
6: THOUGHT-LEADERSHIP
AND YES,
CUSTOMER ACQUISITION, TOO.
For companies, resistance to social media is futile.
Millions of people are creating content for the social Web.
Your comp...
GET INTO IT
ALREADY
!
DEFINE YOUR COMPANYʼS
SOCIAL MEDIA STRATEGY.


STOP THINKING “CAMPAIGNS”.
START THINKING “CONVERSATIONS.


ASK FOR HELP,...
BE WEARY
WHO YOU
ASK
THOUGH.
I WONT BE
CHARGING
LATER THIS
AFTERNOON    :)
SUME SOC  IAL MEDIA
DON’T AS             ERYTHING.
IS THE AN SWER TO EV
Wrapping Your Head Around Social Media
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Wrapping Your Head Around Social Media

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Hakim Albasrawy's presentation on Social Media for Ideashare Johor

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  • Wrapping Your Head Around Social Media

    1. Wrapping your head around Social Media
    2. “ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When its finally done there is surprise its not better Avinash Kaushik, Analytics Evangalist, Google
    3. “ Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” Wikipedia
    4. CONVERSATIONS
    5. ? WHY SHOULD YOU CARE
    6. REASON #1 REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. BECAUSE 3 OUT OF 4 AMERICANSThe Growth Of Social Technology Adoption, 2008 Forrester, USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
    7. REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
    8. REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009
    9. REASON #4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
    10. REASON #5 REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Technology is shifting the power away from the editors, the publishers, the Now it’s the people who are in control.” establishment, the media elite. Now itʼs the peopleMurdoch, Global Media Entrepreneur Rupert who are in control.” Rupert Murdoch, Global Media Entrepreneur
    11. NUMBERS YOU SAY ?
    12. 1382%
    13. 1382% 1382% The monthly growth rate of Twitter users from January to February 2009.
    14. 5,000,000,000
    15. 5,00 5,000,000,000 The Number of minutes spent on Facebook each day The numbe
    16. 1,000,000,000
    17. 1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.
    18. BUT WAIT THERE IS MORE
    19. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA Cone, Business in Social Media Study, September 2008
    20. THAT IS NOT A LICENSE TO BROADCAST CRAP
    21. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE. NOT A MONOLOGUE.
    22. TALK LISTEN
    23. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
    24. SOCIAL ≠ MARKETING MEDIA
    25. 1: PUBLIC RELATIONS
    26. 2: CUSTOMER SERVICE
    27. 3: LOYALTY-BUILDING
    28. 4: COLLABORATION
    29. 5: NETWORKING
    30. 6: THOUGHT-LEADERSHIP
    31. AND YES, CUSTOMER ACQUISITION, TOO.
    32. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” BusinessWeek, February 19, 2009
    33. GET INTO IT ALREADY
    34. ! DEFINE YOUR COMPANYʼS SOCIAL MEDIA STRATEGY. STOP THINKING “CAMPAIGNS”. START THINKING “CONVERSATIONS. ASK FOR HELP, IF YOU NEED IT.
    35. BE WEARY WHO YOU ASK THOUGH.
    36. I WONT BE CHARGING LATER THIS AFTERNOON :)
    37. SUME SOC IAL MEDIA DON’T AS ERYTHING. IS THE AN SWER TO EV

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