Wrapping your
head around
Social Media

“
Social Media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When its finally done there is
surprise its not better
Avinash Kaushik, Analytics Evangalist, Google

“
Social Media is “an umbrella
term that defines the various
activities that integrate
technology, social interaction,
and the construction of words,
pictures, videos, and audio.”
Wikipedia

CONVERSATIONS

?
WHY
SHOULD
YOU
CARE

REASON #1
REASON #1
BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
BECAUSE 3 OUT OF 4 AMERICANSThe Growth Of Social Technology Adoption, 2008
Forrester,
USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008

REASON #2
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009

REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009

REASON #4
BECAUSE TIME SPENT ON SOCIAL NETWORKS IS
GROWING AT 3X THE OVERALL INTERNET RATE,
ACCOUNTING FOR ~10% OF ALL INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009

REASON #5
REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Technology is shifting the power away
from the editors, the publishers, the
Now it’s the people who are in control.”
establishment, the media elite. Now itʼs
the peopleMurdoch, Global Media Entrepreneur
Rupert
who are in control.”
Rupert Murdoch, Global Media Entrepreneur

NUMBERS
YOU SAY
?

1382%

1382%
1382%
The monthly growth rate of Twitter users from January to February 2009.

5,000,000,000

5,00
5,000,000,000
The Number of minutes spent on Facebook each day
The numbe

1,000,000,000

1,000,000,000
The amount of content
(web links, news
stories, blog posts,
notes, photos, etc.)
shared each week on
Facebook.

BUT WAIT
THERE IS
MORE

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA
Cone, Business in Social Media Study, September 2008

THAT IS NOT
A LICENSE
TO
BROADCAST
CRAP

YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
NOT A MONOLOGUE.

TALK LISTEN

85% of social media users believe that a company should go
further than just having a presence
on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008

SOCIAL ≠ MARKETING
MEDIA

1: PUBLIC RELATIONS

2: CUSTOMER SERVICE

3: LOYALTY-BUILDING

4: COLLABORATION

5: NETWORKING

6: THOUGHT-LEADERSHIP

AND YES,
CUSTOMER ACQUISITION, TOO.

For companies, resistance to social media is futile.
Millions of people are creating content for the social Web.
Your competitors are already there.
Your customers have been there for a long time.
If your business isn't putting itself out there, it ought to be.”
BusinessWeek, February 19, 2009

GET INTO IT
ALREADY

!
DEFINE YOUR COMPANYʼS
SOCIAL MEDIA STRATEGY.
STOP THINKING “CAMPAIGNS”.
START THINKING “CONVERSATIONS.
ASK FOR HELP, IF YOU NEED IT.

BE WEARY
WHO YOU
ASK
THOUGH.

I WONT BE
CHARGING
LATER THIS
AFTERNOON :)

SUME SOC IAL MEDIA
DON’T AS ERYTHING.
IS THE AN SWER TO EV