Wrapping Your Head Around Social Media

Wrapping your head around Social Media

“ Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When its finally done there is surprise its not better Avinash Kaushik, Analytics Evangalist, Google

“ Social Media is “an umbrella term that deﬁnes the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” Wikipedia

CONVERSATIONS

? WHY SHOULD YOU CARE

REASON #1 REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. BECAUSE 3 OUT OF 4 AMERICANSThe Growth Of Social Technology Adoption, 2008 Forrester, USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008

REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009

REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009

REASON #4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009

REASON #5 REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Technology is shifting the power away from the editors, the publishers, the Now it’s the people who are in control.” establishment, the media elite. Now itʼs the peopleMurdoch, Global Media Entrepreneur Rupert who are in control.” Rupert Murdoch, Global Media Entrepreneur

NUMBERS YOU SAY ?

1382% 1382% The monthly growth rate of Twitter users from January to February 2009.

5,000,000,000

5,00 5,000,000,000 The Number of minutes spent on Facebook each day The numbe

1,000,000,000

1,000,000,000 The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook.

BUT WAIT THERE IS MORE

93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA Cone, Business in Social Media Study, September 2008

THAT IS NOT A LICENSE TO BROADCAST CRAP

YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE. NOT A MONOLOGUE.

TALK LISTEN

85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008

SOCIAL ≠ MARKETING MEDIA

1: PUBLIC RELATIONS

2: CUSTOMER SERVICE

3: LOYALTY-BUILDING

4: COLLABORATION

5: NETWORKING

6: THOUGHT-LEADERSHIP

AND YES, CUSTOMER ACQUISITION, TOO.

For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” BusinessWeek, February 19, 2009

GET INTO IT ALREADY

! DEFINE YOUR COMPANYʼS SOCIAL MEDIA STRATEGY. STOP THINKING “CAMPAIGNS”. START THINKING “CONVERSATIONS. ASK FOR HELP, IF YOU NEED IT.

BE WEARY WHO YOU ASK THOUGH.

I WONT BE CHARGING LATER THIS AFTERNOON :)

SUME SOC IAL MEDIA DON’T AS ERYTHING. IS THE AN SWER TO EV

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Wrapping Your Head Around Social Media

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