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Creativity, Content and Communication
Marketers tell us we have to get the message right if we are to sell it properly to our audience. Advertisers tell us that we have to be creative about the delivery of the message in order to interest and exact action. Finally (and perhaps most importantly) substance of the material is all that matters to writers.
To take the analogy of a book.
A book’s cover is important to an advertising person, where its sold and how its positioned is important to the marketer and finally whats inside is what matters to the writer, but when you really look at it, the book has to come first and how you find ways to sell it second. So if one is to be fresh going to the source would be the best place to start. Grabbing the writer and shaking him for information is what this session is about.
Hakim will be sharing his experiences boiling down the message to its essence and reinventing it into something fresh.