Hakim albasrawy wrapping your head around social media #4

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Hakim albasrawy wrapping your head around social media #4

  1. 1. MSC MALAYSIA IDEASHARE Friday, April 30, 2010 1
  2. 2. Wrapping your head around Social Media Friday, April 30, 2010 2
  3. 3. “Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” Wikipedia Friday, April 30, 2010 3
  4. 4. CONVERSATIONS Friday, April 30, 2010 4
  5. 5. Friday, April 30, 2010 5
  6. 6. ? WHY SHOULD YOU CARE Friday, April 30, 2010 6
  7. 7. REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Technology is shifting the power away from the editors, the publishers, the Now it’s the people who are in control.” establishment, the media elite. Now itʼs the peopleMurdoch, Global Media Entrepreneur Rupert who are in control.” Rupert Murdoch, Global Media Entrepreneur Friday, April 30, 2010 7
  8. 8. REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Technology is shifting the power away from the editors, the publishers, the Now it’s the people who are in control.” Imagine for a establishment, the media elite. Now itʼs the peopleMurdoch, Global Media Entrepreneur Rupert who are in control.” moment what this Rupert Murdoch, Global Media Entrepreneur statement means to your business? Friday, April 30, 2010 7
  9. 9. Translated Friday, April 30, 2010 = 8
  10. 10. Friday, April 30, 2010 9
  11. 11. Friday, April 30, 2010 9
  12. 12. Friday, April 30, 2010 9
  13. 13. Friday, April 30, 2010 9
  14. 14. Friday, April 30, 2010 9
  15. 15. Friday, April 30, 2010 9
  16. 16. Friday, April 30, 2010 9
  17. 17. WISDOM OF THE CROWDS Friday, April 30, 2010 10
  18. 18. TIME TO PAY ATTENTION Friday, April 30, 2010 11
  19. 19. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA Cone, Business in Social Media Study, September 2008 Friday, April 30, 2010 12
  20. 20. THAT IS NOT A LICENSE TO BROADCAST CRAP Friday, April 30, 2010 13
  21. 21. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE. OR TO HAVE A MONOLOGUE Friday, April 30, 2010 14
  22. 22. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008 Friday, April 30, 2010 15
  23. 23. SOCIAL ≠ MARKETING MEDIA Friday, April 30, 2010 16
  24. 24. 1: PUBLIC RELATIONS Friday, April 30, 2010 17
  25. 25. 2: CUSTOMER SERVICE Friday, April 30, 2010 18
  26. 26. 3: LOYALTY-BUILDING Friday, April 30, 2010 19
  27. 27. 4: COLLABORATION Friday, April 30, 2010 20
  28. 28. 5: NETWORKING Friday, April 30, 2010 21
  29. 29. AND YES, CUSTOMER ACQUISITION, TOO. Friday, April 30, 2010 22
  30. 30. Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” BusinessWeek, February 19, 2009 Friday, April 30, 2010 23
  31. 31. GET INTO IT ALREADY Friday, April 30, 2010 24
  32. 32. SUME SOC IAL MEDIA DON’T AS ERYTHING. IS THE AN SWER TO EV Friday, April 30, 2010 25
  33. 33. LETS TAKE A MOMENT TO REFLECT Friday, April 30, 2010 26
  34. 34. Getting a STRATEGY knowing what to do and how to do it Friday, April 30, 2010 27
  35. 35. - people  - objective  - strategy  - technology Friday, April 30, 2010 28
  36. 36. Take home TOOLS tinyurl.com/ishomework Friday, April 30, 2010 29
  37. 37. Friday, April 30, 2010 30

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