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Crowdsourcing

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Mike Tee's presentation on Crowdsourcing for Ideashare Johor

Mike Tee's presentation on Crowdsourcing for Ideashare Johor

Published in: Business, Technology

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Transcript

  • 1. Crowdsourcing by Mike Tee
  • 2. What is Crowdsourcing
    • NOT Outsourcing
    • Wisdom of crowds - all of us is smarter than any of us
  • 3. What is Crowdsourcing
    • Tapping into the collective intelligence of the public to solve business-related tasks.
  • 4. Case Studies www.threadless.com
    • $1,000 startup capital
    • No advertising, no designers, no sales force, no retail distribution
    • $30 million in sales
  • 5. Case Studies www.mystarbucksidea.com
    • > 15,000 ideas in first year
    • Ideas implemented: cup cakes, strawberry-flavored beverage, healthier menu, donation to local charities, iPhone apps.
  • 6. Case Studies www.ideastorm.com
    • Consumers vote & suggest on features
    • Ideas implemented - thinner screens, more memory, faster shipping, etc.
  • 7. Case Studies www.utest.com
    • Software testing
    • Used by Google & Microsoft
  • 8. Case Studies www.innocentive.com
    • High-level R&D
    • Used by DuPont, Boeing and P&G.
  • 9. Strong Points
    • Out of the box thinking / creative outputs
    • Minimize labor & research costs
    • Customer-centric approach
    • Word-of-mouth Marketing
  • 10. Issues to Consider
    • Lack of control
    • Time & effort to reach out to participants
    • Compensation
    • Copyright
  • 11. Take-aways
    • B2C companies - consider this an option to reach out to your consumers
    • B2B companies - consider this an option for your R&D
    • We’d love to hear your ideas
  • 12. References
    • http://www.bnet.com/2403-13241_23-52961.html
    • http://en.wikipedia.org/wiki/Crowdsourcing
    • http://www.wired.com/wired/archive/14.06/crowds.html
    • http://www.readwriteweb.com/archives/crowdsourcing_million_heads.php
  • 13. Thank you!
    • Mike Tee ( miketee@gmail.com)
    • www.densityonline.com
    • www.elevyn.com