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Business As Usual
                             Roni Shah Mustapha




Tuesday, August 4, 2009
@ronshah

                          ronshah@gmail.com

                          entrepreneur, geek, slacker,
            ...
Why go 2.0?



Tuesday, August 4, 2009
•Not the future. Today’s reality
                    •Collaboration. Interaction



Tuesday, August 4, 2009
•Big sophisticated corporations to
                          Super small business

                    •Accessible, free a...
It’s not about the
                              technology


Tuesday, August 4, 2009
Strategy



Tuesday, August 4, 2009
•Opens up a lot more possibilities for
                          your promotion strategy that you
                        ...
•Internal - Efficiency and Cost
                          Savings.

                    •External - Marketing and Building...
Efficiency



Tuesday, August 4, 2009
Firefly Tonics

                    • Huddle (Google
                          Docs, Basecamp, IM
                        ...
Automation



Tuesday, August 4, 2009
New Look


                    • $1.15M savings
                    • Web based DMS.
                          Invoice Aut...
Making Big
                          Manageable


Tuesday, August 4, 2009
Schlumberger

                    • 50,000 employees
                    • Social Networking,
                          Wi...
Building Brands



Tuesday, August 4, 2009
Dell Outlet
                    • Building Brand
                          Evangelists

                    • “When we eng...
Making it Personal



Tuesday, August 4, 2009
JetBlue
                    • Personalize the
                          Brand

                    • Ask customers what
  ...
Building
                          Relationships


Tuesday, August 4, 2009
Teusner Wines
                    • One person sales
                          department

                    • “It’s not...
What’s your
                           strategy?


Tuesday, August 4, 2009
Experience



Tuesday, August 4, 2009
@ronshah

                          ronshah@gmail.com


Tuesday, August 4, 2009
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Business As Usual By Roni Shah Mustapha

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Utilizing Web 2.0 in your business does not simply mean using technologies such as wikis, blogs, mash-ups, and gadgets. Or does it?

It’s also not about investments in your IT systems or a dollar purchase of software and hardware. It could even be free if you’re smart enough…

Roni will explore how some businesses from big conglomerates to small mom-and-pop shops are using, utilizing and profiteering from web 2.0. With some case studies, the presentation could hopefully give some insights on how you, your project or your business could take advantage of this web 2.0 thingy.

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Transcript of "Business As Usual By Roni Shah Mustapha"

  1. 1. Business As Usual Roni Shah Mustapha Tuesday, August 4, 2009
  2. 2. @ronshah ronshah@gmail.com entrepreneur, geek, slacker, misunderstood artist, wannabe rockstar, superhero in waiting. Tuesday, August 4, 2009
  3. 3. Why go 2.0? Tuesday, August 4, 2009
  4. 4. •Not the future. Today’s reality •Collaboration. Interaction Tuesday, August 4, 2009
  5. 5. •Big sophisticated corporations to Super small business •Accessible, free and very simple. Tuesday, August 4, 2009
  6. 6. It’s not about the technology Tuesday, August 4, 2009
  7. 7. Strategy Tuesday, August 4, 2009
  8. 8. •Opens up a lot more possibilities for your promotion strategy that you could use to engage your audience. Tuesday, August 4, 2009
  9. 9. •Internal - Efficiency and Cost Savings. •External - Marketing and Building Brands Tuesday, August 4, 2009
  10. 10. Efficiency Tuesday, August 4, 2009
  11. 11. Firefly Tonics • Huddle (Google Docs, Basecamp, IM etc) • stay in contact, share information, plan joint projects, discuss ideas. Tuesday, August 4, 2009
  12. 12. Automation Tuesday, August 4, 2009
  13. 13. New Look • $1.15M savings • Web based DMS. Invoice Automation Tuesday, August 4, 2009
  14. 14. Making Big Manageable Tuesday, August 4, 2009
  15. 15. Schlumberger • 50,000 employees • Social Networking, Wikis • $15M on efficiency gains Tuesday, August 4, 2009
  16. 16. Building Brands Tuesday, August 4, 2009
  17. 17. Dell Outlet • Building Brand Evangelists • “When we engage and respond to people, they get really excited and we gain advocates.” Tuesday, August 4, 2009
  18. 18. Making it Personal Tuesday, August 4, 2009
  19. 19. JetBlue • Personalize the Brand • Ask customers what they want • “Tear down artificial walls between customers and individuals who work at companies” Tuesday, August 4, 2009
  20. 20. Building Relationships Tuesday, August 4, 2009
  21. 21. Teusner Wines • One person sales department • “It’s not about trying to sell your product, but more building relationships and trusts with customers and potential customers.” Tuesday, August 4, 2009
  22. 22. What’s your strategy? Tuesday, August 4, 2009
  23. 23. Experience Tuesday, August 4, 2009
  24. 24. @ronshah ronshah@gmail.com Tuesday, August 4, 2009
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