Innovation in HealthcareTalk for MsC on HealthcareInnovationImperial Business School Simon Roberts, Ideas Bazaar 9th February 2011
Hello• 1996-2000: The satellite TV and consumer revolution in north India• 2000-05: The UK’s first ethnographic research consultancy• 2005-2011: Led Intel’s European research and design efforts on ageing and independent living• Now: Consulting, start-up for connected ageing, leading older people’s strategy for Raceonline 2012.
Five Thoughts toFrame This Talk
A Commitment to Understanding If you want to understandhow a lion hunts, dont go to the zoo. Go to the jungle. AG Lafley - CEO of Procter & Gamble
People not Users“People, not users, inhabitthe world. A ‘user’ issomething that designerscreate.”Redstrom
Getting Things Done
Sustaining Change• Who pays?• Implementation• What sustains it?• How will it work?
Innovation = Invention?
Innovation for Ageing
Few people identifythemselves as either sick orold. The key is to providetechnology that peoplerecognise as helping themto do what they want,rather than reminding themthat they are no longercapable.
Monitoring and earlyintervention are useful,but people often are in astate of healthy denialabout ageing and thusmay not embrace suchsolutions.
Ageing adults want tocontinue to feel usefulproductive and engagedwith family andcommunity, withoutfeeling they are a burden.
The inability to take careof one’s own home orgarden, to buy groceriesand prepare meals andmove about thecommunity are factorswhich can seriouslyimpact an ageing person’sability to live the life theydesire
Health is defined throughinteractions andnegotiations amongvarious people. Cultural,social and politicalsystems also shapeattitudes and behavioursrelated to health.
“One of the greatest challenges or losses thatwe face as older adults, frankly, is not aboutour health, but it’s actually about our socialnetwork deteriorating on us, because ourfriends get sick, our spouse passes away,friends pass away, or we move”“The new future of old age is about staying insociety...and staying very connected.”Joseph F. Coughlin, Director of the AgeLab, MIT
Transportation and Mobility for Older People inRural Ireland
Lack of access totransport servicesreduces opportunitiesfor independence andautonomy and creates asense of obligation anddependency“I like to go to the day care centre and goout shopping – but sometimes I feelrushed, when my son takes me to town, assoon as we get there he says, “How longwill you be?”
Transportation initiatives emerge from, and weave together, a hugevariety of community services and resources.“Clients can see a physiotherapist, gettheir hair done, see a chiropodist…We do 2-3 showers a day – people need that support because otherwise theywouldn’t be able to still live at home.”
Mobile lives are sociable lives –mobility is valuedfor all it enables, not just the journey“It’s nice to have someone to talkto - put on the radio? The radioisn’t somebody to say hello to you.I like somebody who’s able to sayhello to me and chat to me…No-one to talk to, day in, day out. Onlyfor the likes of these clubs I’d havegone cuckoo.”
Transportation is a platform that links people to places, people andresources. It is both social engine and glue “People need to get out and socialise with people, get fresh air - it keeps people alert - to do their own shopping, do their own business.”
Community transport projects provide an essential service to a population who have few opportunities forsocial interaction or for access to healthcare and services.
From understanding to ideas
Who are we designing for? Drivers Bus Care Businesses Services Providers Older People Men & GroupsFamilies Women and The Clubs Internet
An Intention and Transportation Engine Aggregation ofTransport Providers people who want to who want travel passengers $£€ Service, Event, Business, Location who want customers, users, clients
Some Concluding Thoughts
Failing early isgood...but it’s still failure
The importance ofpartnerships, sharing and relinquishing
A Distributed Approach
Thank you firstname.lastname@example.org @si_roberts