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Social Media Strategy Pitch - Dads for Life
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Social Media Strategy Pitch - Dads for Life

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  • 1. SOCIAL MEDIA MANAGEMENT SERVICES TO BUILD A ROBUST ON-LINE COMMUNITY Presented by:
  • 2. Key Messages
  • 3. • Increase awareness on the important role of fathers among the general public. • Promote and facilitate greater responsible fatherhood in Singapore. • To build the brand presence and relevance for DadsforLife.sg • To maximize on-line participation and grow community through “DadsforLife.sg” and optimize social media (including forums) components.
  • 4. Movement Inventory
  • 5. Website
  • 6. Twitter
  • 7. Facebook Fanpage
  • 8. Publicity since 19 Nov 2009 • Education – Life Newsletters (editorial conceptualization and writing) • Marketing Collaterals – Fathering Tips Cards – Stickers – Photo cards Collaterals – Customs Pins – Silicone Wristband – One-page brochure – Car Decals • Portal - Dadsforlife.sg – Contents & Website • Event - Launch of Movement on 19 Nov 2009
  • 9. Moving forward..
  • 10. Movement New Media Publicity
  • 11. New Media – Social Networking Portal (operate within the site)
  • 12. Proposed Dadsforlife Social Networking Portal (Fathers Action Network) Features Movement identity •Profiles •Login/Password •Personal messaging •Mini Facebook •Blogs •Real Names •Friends Objectives •Events •Participate/Invite/Share •Videos •Forum Administrator •Groups •Moderate topics •Classified •Block users •Surveys •Manage events •Monitor growth •Verify users
  • 13. Profiles Blogs Events Videos First time… Fathers to be Lessons for kids Event forecast Cycling Young Fathers Fatherhood •Fathers Day Fishing Mature Fathers experiences •Families Outings Flying a kite Grand Fathers Tips & resources •Father Networks Walking… Family outing Snapshots of life Photo Groups Classified Surveys / Poll Memorable pics Interest Groups Marketplace for Member generated Dad at diff age Sport kakis used items Official Poll
  • 14. Forum • Incorporated in Social Networking sub-portal • Sections – General – Building bonds – Managing Your Family – Schools and You
  • 15. • All official videos to • All official pictures to • All press releases to • All tips/resources to • All radio news/interview to “Dadsforlife”, “dads for life”, “fatherhood”, “father”, “great father”, “best dad” etc
  • 16. Movement Social Media Publicity
  • 17. Strategy Contents. Conversation. Community.
  • 18. My Dad, My Mentor “ (3) life lesson(s) taught by my dad are _____, _____ & _____” Fathers-to-be & Young Fathers
  • 19. Our Dad, Our Idol (photography competition) “Most Good Looking” … “Coolest Dad” … ‘Mr Nice Guy” Adult Children honoring their fathers
  • 20. Beyond being a Provider and Protector “ How I help my son to ____________? ” Overcome fear, Beats shyness, Forgive and forget Mature fathers with adult children
  • 21. Beautifully imperfect. “My dad likes to (strange habit) but I love him all the same” Adults with Loving Memories of their Dad
  • 22. Like Father Like Son “I am just like my dad because __________” Fathers with grown up children still closely knitted
  • 23. Fathers make a difference “I like to thank my dad for __________” Young Fathers remembering their dad as role models
  • 24. Tribute to Our dad “A Poem for Dad, A place in our heart….” General Public
  • 25. Movement Mass Media Publicity
  • 26. Stories Angles
  • 27. – Father of the Year award • Any Submission • 45 Selection (sync with 45th NDP) • Winner Award presentation
  • 28. Role of the Fatherhood at different stages Childhood Teenage Adults Generations
  • 29. Fatherhood in different Culture
  • 30. Managing Fatherhood by Understanding Yourself & Your children (Enneagram)
  • 31. Home Makers’ Day Off Weekly? …. Fortnightly? … Monthly?
  • 32. The role of Discipline in Fatherhood Learn to love by saying NO Where to say “No”? Sharing by fathers
  • 33. Engaging the Business Community (other stakeholders) • Commercial partners to suggest gift to the Father • F&B to have ‘Dad’s meal” – (similar to Ladies’ Night)
  • 34. Main Contact • Andrew Chow • Mobile – 65-97771818 • Email – andrew@ideamart.com.sg • Social Media Contacts – Personal Branding – www.andrewchow.sg – Facebook - http://www.facebook.com/IdeasAndrew?ref=profile – Podomatic (Podcast) - http://ideasandrew.podomatic.com/ – Slideshare (Presentation) – http://www.slideshare.net/ideasandrew – Youtube (Video) - http://www.youtube.com/ideasandrew – Linkedin - http://sg.linkedin.com/in/ideasandrew
  • 35. Thank You