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Social media   from social to business success
 

Social media from social to business success

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    Social media   from social to business success Social media from social to business success Presentation Transcript

    • Social Media : From SocialToBusiness Success
    • Andrew Chow a.k.a Ideasandrew Founded Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008 Business Awards STB Business Award – Most Innovative Marketing Initiativeaward 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010 Certification NLP Practitioner Certified Life Coach Forte Social Networking / Social Media Strategy PR Strategic Counsel, Implementation & Monitoring Brand Management Consultancy Personal Branding
    • Is Facebook more likea man or a woman?Facebook is more likea woman because..it talks like a woman
    •  What is Social Media? The New Internet Age How do I conduct myself for Social Selling? What platform should I be using to enlargeconnection, network and influence? How do I leverage social media to promote myevents? How to create content that enables me to havestrong Personal Branding? What are the case studies of Personal Branding? What are the social media etiquette and ethics?
    • What isSocial MediatoYOU?
    • Social Media is any platform
    • Social Media is any platformwhere people connect with
    • Social Media is any platformwhere people connect withothers through conversation
    • Social Media is any platformwhere people connect withothers through conversationabout any available content.
    •  The old internet age is Google.The newinternet age is Social Media In the old internet age, we search forinformation. In the new internet age, information searchfor us and we share them to others What is sharing on social media? To use,participate in, enjoy, and receive, jointly theavailable information.
    • Be Social first.Be Professional always
    • Take Ownership of yourplatforms
    • Manners:Be Personable.Not Get Personal.
    • Expect negativity fromothers
    • Don’t Delete. Don’t Delay.Don’t Deny.
    • Invite Others to shareexperiences
    • Ask the Right Questions
    •  S : Share More. Sell Less O :Take Ownership of your platforms C : Collaborate with others. Build a team. I : Be Interesting. Be Insightful. Be Innovative A : Be Authentic, not Arrogant L : Listen More. Talk Less. M : Manners : Be Personable; not Get Personal E : Expect negativity from others. D : Dont Delete. Dont Delay. Don’t Deny. I : Invite others to share A : Ask the right questions
    • What platforms should I beusing to enlarge myConnection, Network andInfluence?
    • • Send personal messages (live or delay)• Get latest updates from friends throughstatus, photo, videos and links• Create events(date/time/venue/host/RSVP list)• Create Informal surveys (AskQuestions)Join different social groups• Support business pages: AIA Page-https://www.facebook.com/AIASingapore
    •  Upload a professional profile picture Write a good comprehensive summary of yourself Add new connections Furnish professional career milestones since youstarted work List down all awards and achievement from schoolsday to the present. Join other professional interest groups.You can joinup to 50 groups Get at least 5 recommendation from colleagues andclient (100 words) Give at least 5 recommendations to others whohave worked with you. (100 words) View all your customers’ profile and start endorsingthem
    •  Whenever you know someone new, search for them onLinkedin and connect If you cannot find them, invite them to join or emailthem your Linkedin url Share your Linkedin URL on Facebook andTwitterregularly Look for new leads from your connections, connect withthem by getting introduced or by sending inmail. Update your skill and experience regularly to get moreendorsement.The more endorsement you receive , themore others are reading your profile Export connection details onto Excel file Create your own poll Maximise “advanced search” to look for leads
    •  Others: Pinterest Pinterest is a tool for collecting and organizingthings you love. You can organize it with different boards and pins AIA Pinterest : http://pinterest.com/aiasingapore/▪ 8 Boards and▪ 133 pins
    •  Create boards with interesting titles Upload your pictures Re-pin pictures you love (AIA has many) Share them on Facebook and Linkedin, withyour thoughts & comments Invite others to join Linkedin A person’s boards and pins shows his interestmore visually than Facebook
    •  ParentingTalk Child EducationTalk Investment Seminar WineAppreciation Health seminar Sport events RetirementTalkChallenge:How can you leverage onsocial media to publicizethese events?
    •  Create events Professional and Customisable Works on any platforms : Mobile,Tabloid or Desktop Many payment options Promote events Easily converted to direct email Social Media-ready : Shareable Track attendance Manage events Message participants easily Checking-in participants Paperless
    •  Pre-event Create the event and share it weekly for 6 weeks before it happens. Invite all suitable friends to attend Post event link on friends’ wall once they have RSVP Event Take many pictures and upload to Pinterest or other platforms Share the latest event happening on Facebook or Linkedin Encourage participants to check-in Post-event Upload all pictures and tag as many people as possible Remind all participants to like your page or add you as friend Encourage participants to share their positive experience on yourgroup/page
    •  Information Centre – Share latest online news,etc Knowledge Expert – Give comprehensiveanswers (tagline) People Connector – Organize events (business,social or charity) Problem Solver – Share tips and tricks (visual ortextual) Creative Entertainer – Create humor
    •  Update your Status: Share personal wisdom and thoughts
    • What do you say?1. A friend is _______________________________2. A truly successful person is someone who_________________________________3. A wise investor is _________________________4.The difference between a GenY and a Gen X is__________________________________________5. Insurance is just like ______________________
    •  Update your Status: Share personal wisdom and thoughts Produce Infographics: An Infographic is data sorted, arranged andpresented visually
    • 1.2.3.
    •  http://piktochart.com/ - the original with over40,000 users. http://infogr.am/ – Beautiful templates getyou started quick. http://www.easel.ly/ – It’s incredibly easy touse.
    •  Update your Status: Share personal wisdom and thoughts Produce Infographics: An Infographic is data sorted, arranged andpresented visually Create interesting captions for photo youfind on the internet
    • What ‘s on your mind?1 23 4
    • Create your own Montage!* No AIA logo on any self-created montage
    •  Write them down in advance Adjust the message according to youraudience Schedule when and when to post them Help from others: Like Comment Share
    • Ferrari Crash withTaxi at Bugis in May 2012
    •  Wrote a blog Create a poster, pin it Get 15 Facebook friends to share Personally delivery posters and boxes to collectdonation Update the progress on blog for 13 days Amount collected through cheque =$20,000 Media recognised the effort!
    •  Text Be Sensitive to Others’ feeling Avoid too much self-promotion Tone Be Respectful Be Positive Tag Ask Permission before tagging Create relevance from the subject▪ AIA logo must not be inside any self-created content▪ Every FSC is a AIA Brand Ambassador Time Avoid over sharing. 10 things in a day is just too much. Avoid delaying reply. 24 hours is fine for personal profile. 2hours for pages
    •  Content : Create meaningful information foryour connection (client) Conversation : Engage your connection byobserving ethics Contact : Grow your community by offlinenetworking Commitment : Make it a lifestyle and keeplearning something new regularly