Social media from social to business successPresentation Transcript
Social Media : From SocialToBusiness Success
Andrew Chow a.k.a Ideasandrew Founded Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008 Business Awards STB Business Award – Most Innovative Marketing Initiativeaward 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010 Certification NLP Practitioner Certified Life Coach Forte Social Networking / Social Media Strategy PR Strategic Counsel, Implementation & Monitoring Brand Management Consultancy Personal Branding
Is Facebook more likea man or a woman?Facebook is more likea woman because..it talks like a woman
What is Social Media? The New Internet Age How do I conduct myself for Social Selling? What platform should I be using to enlargeconnection, network and influence? How do I leverage social media to promote myevents? How to create content that enables me to havestrong Personal Branding? What are the case studies of Personal Branding? What are the social media etiquette and ethics?
What isSocial MediatoYOU?
Social Media is any platform
Social Media is any platformwhere people connect with
Social Media is any platformwhere people connect withothers through conversation
Social Media is any platformwhere people connect withothers through conversationabout any available content.
The old internet age is Google.The newinternet age is Social Media In the old internet age, we search forinformation. In the new internet age, information searchfor us and we share them to others What is sharing on social media? To use,participate in, enjoy, and receive, jointly theavailable information.
Be Social first.Be Professional always
Take Ownership of yourplatforms
Manners:Be Personable.Not Get Personal.
Expect negativity fromothers
Don’t Delete. Don’t Delay.Don’t Deny.
Invite Others to shareexperiences
Ask the Right Questions
S : Share More. Sell Less O :Take Ownership of your platforms C : Collaborate with others. Build a team. I : Be Interesting. Be Insightful. Be Innovative A : Be Authentic, not Arrogant L : Listen More. Talk Less. M : Manners : Be Personable; not Get Personal E : Expect negativity from others. D : Dont Delete. Dont Delay. Don’t Deny. I : Invite others to share A : Ask the right questions
What platforms should I beusing to enlarge myConnection, Network andInfluence?
• Send personal messages (live or delay)• Get latest updates from friends throughstatus, photo, videos and links• Create events(date/time/venue/host/RSVP list)• Create Informal surveys (AskQuestions)Join different social groups• Support business pages: AIA Page-https://www.facebook.com/AIASingapore
Upload a professional profile picture Write a good comprehensive summary of yourself Add new connections Furnish professional career milestones since youstarted work List down all awards and achievement from schoolsday to the present. Join other professional interest groups.You can joinup to 50 groups Get at least 5 recommendation from colleagues andclient (100 words) Give at least 5 recommendations to others whohave worked with you. (100 words) View all your customers’ profile and start endorsingthem
Whenever you know someone new, search for them onLinkedin and connect If you cannot find them, invite them to join or emailthem your Linkedin url Share your Linkedin URL on Facebook andTwitterregularly Look for new leads from your connections, connect withthem by getting introduced or by sending inmail. Update your skill and experience regularly to get moreendorsement.The more endorsement you receive , themore others are reading your profile Export connection details onto Excel file Create your own poll Maximise “advanced search” to look for leads
Others: Pinterest Pinterest is a tool for collecting and organizingthings you love. You can organize it with different boards and pins AIA Pinterest : http://pinterest.com/aiasingapore/▪ 8 Boards and▪ 133 pins
Create boards with interesting titles Upload your pictures Re-pin pictures you love (AIA has many) Share them on Facebook and Linkedin, withyour thoughts & comments Invite others to join Linkedin A person’s boards and pins shows his interestmore visually than Facebook
ParentingTalk Child EducationTalk Investment Seminar WineAppreciation Health seminar Sport events RetirementTalkChallenge:How can you leverage onsocial media to publicizethese events?
Create events Professional and Customisable Works on any platforms : Mobile,Tabloid or Desktop Many payment options Promote events Easily converted to direct email Social Media-ready : Shareable Track attendance Manage events Message participants easily Checking-in participants Paperless
Pre-event Create the event and share it weekly for 6 weeks before it happens. Invite all suitable friends to attend Post event link on friends’ wall once they have RSVP Event Take many pictures and upload to Pinterest or other platforms Share the latest event happening on Facebook or Linkedin Encourage participants to check-in Post-event Upload all pictures and tag as many people as possible Remind all participants to like your page or add you as friend Encourage participants to share their positive experience on yourgroup/page
Information Centre – Share latest online news,etc Knowledge Expert – Give comprehensiveanswers (tagline) People Connector – Organize events (business,social or charity) Problem Solver – Share tips and tricks (visual ortextual) Creative Entertainer – Create humor
Update your Status: Share personal wisdom and thoughts
What do you say?1. A friend is _______________________________2. A truly successful person is someone who_________________________________3. A wise investor is _________________________4.The difference between a GenY and a Gen X is__________________________________________5. Insurance is just like ______________________
Update your Status: Share personal wisdom and thoughts Produce Infographics: An Infographic is data sorted, arranged andpresented visually
http://piktochart.com/ - the original with over40,000 users. http://infogr.am/ – Beautiful templates getyou started quick. http://www.easel.ly/ – It’s incredibly easy touse.
Update your Status: Share personal wisdom and thoughts Produce Infographics: An Infographic is data sorted, arranged andpresented visually Create interesting captions for photo youfind on the internet
What ‘s on your mind?1 23 4
Create your own Montage!* No AIA logo on any self-created montage
Write them down in advance Adjust the message according to youraudience Schedule when and when to post them Help from others: Like Comment Share
Ferrari Crash withTaxi at Bugis in May 2012
Wrote a blog Create a poster, pin it Get 15 Facebook friends to share Personally delivery posters and boxes to collectdonation Update the progress on blog for 13 days Amount collected through cheque =$20,000 Media recognised the effort!
Text Be Sensitive to Others’ feeling Avoid too much self-promotion Tone Be Respectful Be Positive Tag Ask Permission before tagging Create relevance from the subject▪ AIA logo must not be inside any self-created content▪ Every FSC is a AIA Brand Ambassador Time Avoid over sharing. 10 things in a day is just too much. Avoid delaying reply. 24 hours is fine for personal profile. 2hours for pages
Content : Create meaningful information foryour connection (client) Conversation : Engage your connection byobserving ethics Contact : Grow your community by offlinenetworking Commitment : Make it a lifestyle and keeplearning something new regularly