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    Social Media Enterprise Forum 2011 - Dubai Social Media Enterprise Forum 2011 - Dubai Document Transcript

    • Early Bird PackagE! Register & pay by 31 Dec 2010 to enjoy Early Bird Savings plus attend one workshop for free! *Discounts may not be combined enterPrise 2011 31 Jan-1 feb 2011, al baDia golf Club, Dubai Discover the right social media tools & effective platform for your business ConferenCe HigHligHts 3 Discover how to develop effectiVe SociaL meDia StRategy for your brand 3 Identifying various SociaL meDia tooLS that can have an impact on your business 3 Find out how to manage youR bRanDS & navigate the complexity of social media marketing DistinguisHeD Panel of sPeakers inCluDe: Donald Steel Haris munif malik Shiswati andrew chow Chief Communications Regional Brand Marketing Founder and General Founder, Adviser, BBC Manager, Samsung Manager, Arab Social Table for Six LLP Electronics Co. Ltd Media Forum Lars Voedisch tina Di cicco alan firmin John mcgrann Regional Head, Dow Principal Consultant, Creative Director, CEO, Drive Social Jones & Company Avaya Media Young & Rubicam Media Robert Singleton akanksha goel imad Lahad Rajiv Dingra Online Marketing Account Director, Marketing & BD CEO, WatConsult Executive, Socialize.ae Director, Intercontinental Dubai Al Waseet International Sangeeta Sridthar yasser alKharobi Prajay gandhi Dave crane Business Content Head of Corporate Business Director, CEO Consultant, Information Marketing, Rotana One Among Many The Life Designers Technology Authority of Media Oman Don’t miss out on attending our highly intensive PLuS! post-conference workshops on 2 feb 2011 Join our group “Social Media Workshop a Workshop b Workshop c Enterprise Network” to network with Social media networking Rise of new media convergence crisis communications fellow peers in the industry & receive versus traditional networking – Social media Workshop industry updates. Email your full John McGrann, Rajiv Dingra, Donald Steel, Chief contact details to info@tun.sg to be CEO, Drive Social Media CEO, WatConsult Communications Advisor, BBC part of this network now! Organised by: In Association with: Official Media Partners: Media Partners: tel: +65 6376 3178 • Fax : +65 6271 9029 • email: sales@tun.sg • Online: www.tun.sg
    • ConfEREnCE Day 1 M o n D ay, 31 J a n ua r y 2011 08.00 Registration & Morning Coffee • Using social media to reach formerly unreachable markets • Engaging new customers while maintaining existing ones 08.40 opening Remarks by t.u.n international • How to effectively target new audiences online Malik Shiswati , Founder &General Manager, Arab Social Media Forum 08.45 chairperson’s opening address Malik is the Founder & General Manager for the Arab Social Media Forum, Head of Wunderman Digital Donald Steel, Chief Communications Adviser, BBC – Amman (Part of WPP Group Worldwide), Founder & Past CEO of SocialMyMedia MENA & Founder / shareholder in many startups & investments in the internet / technology industries. Malik has more than 7 years of Digital Marketing experience (From e-Marketing, Online Advertising, Social Media Consulting Examining ThE currEnT STaTE Of ThE & Web Solutions) in Jordan & UAE for clients from the Levant & GCC.for advertising agencies around the middlE EaST SOcial mEdia markET world. 12.50 Networking Lunch 09.00 the State of Social media in the middle east today • Who are embracing Social Media Marketing in the Middle East • Examining the “unique” regional and cultural needs in the context of Social 14.00 effective Social media Strategies Media • Fan recognition vs Fan acquisition • Looking at the current state of the technical and connectivity facilities in the - Taggo.me – new recognition strategies for retail region - Response Strategy Map • Case Study • Community Awareness through Community Advocates Yasser AlKharobi, Head of Corporate Marketing , Rotana Media Group - Walking with Dinosaurs Project - Mary Chia’s Wellness Program for Men Yasser is heading the Corporate Marketing in Rotana Media Group, the largest media group in the MENA - Samsung LG – Life’s Good! region and one of the top 5 most recognized brands. A management professional with 13+ years of • The Art of Aggregation exceptional track record in driving business growth through strategic planning, corporate marketing, public relations and business development initiatives across diverse sectors. Yasser has done extensive consultancy Andrew Chow, Founder, Table for Six LLP advising companies on brand and communications strategies focusing on point of change on market entry, Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in repositioning and restructuring. He is one of the most successful Marketers in Saudi Arabia focusing on Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 understanding regional culture and marketing.In addition to this Yasser was awarded The Global Leadership and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also Branding Award 2010 presented by The World Brand Congress for his extensive work. a Certified Trainer, Assessor and Developer under WDA-WSQ courses. Andrew had more than 60 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business 09.40 the Ripple effect – Social media updates from oman Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, • Current size and nature of social media in Oman Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore’s leading • Major activities of social media in Oman radio station 938live - Positive Business Minute. Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP, National Geographic • What is the mass consumer view of social networking sites in Oman and Discovery Channel. Andrew is fondly called “ideasandrew” in all his social media connections in platforms • Corporate companies attitude towards social media in Oman like Facebook, Linked, Flickr, etc. He has also founded four of his own social networking portals for business or Sangeetha Sridhar, Business Content Consultant, Information Technology Authority social groups with over 10,000 profiles. of Oman Sangeetha Sridhar is an active researcher in E-Government, E-Law, Electronic Fund Transfer - security and uTilizing ThE POwEr Of SOcial mEdia fOr yOur Brand Intellectual Property and e-inclusion for the past 18 years. She has been recognised as ‘Digital Literacy Champion for 2008’, one among 5 individuals recognised across the globe & pioneered the technology 14.40 being bRanD SociaL: What brands face on the social media weekly column ‘Digital Oman’ running for the past 8 years in Oman Observer. Beside authoring the ‘Oman Digital Society report’ and ‘Oman ICT Investment climate’, she has also led the team to organise Oman’s 1st platform? Twestival (Twitter Community global meet for charity) and the only ShashiTharoor MeetUp (Ex-UN Deputy • What opportunities & potential problems brand face on the social media platform Secretary General) abroad. She holds the coveted IT Corporate Quiz Wizard of Oman title for two years & has • What lessons can we learn from the past that will help us moving forward served as a jury member in several website competitions such as the Oman Web Awards, eOman Excellence You are here. So where do we go next with Social Media? Award, UAE IT Challenge and the Pan Arab Web Awards. She is currently serving as Business Content • Using media the right way that still fits the overall brand ideology and philosophy Consultant at the Information Technology Authority of Oman which is pioneering the eOman initiatives to create the Knowledge society of Oman. Alan Firmin, Creative Director, Young & Rubicam An award winning Creative Director Alan began his career in England. Although from England Alan’s career 10.20 Networking Coffee Break was destined to be overseas as he was placed early in his career in Paris and. Alan became the youngest creative director in the entire global network at 26, a record that still stands in Grey worldwide. Alan has traveled extensively all over the world and across the region working and living in many countries working lEvEraging On rElaTiOnShiP Building & crEaTing for GREY, DraftFCB and Y&R. A former semi professional footballer and Kick boxer Alan enjoys most sports ExPEriEncES wiTh SOcial mEdia including Golf and Tennis. He is a published writer and poet and has had exhibitions for his art. Alan is happily married and has two beautiful children. 10.50 Social media Relationship explored: creating an experience 15.20 Networking Coffee Break • Examining what “experience” means in social media • Why focusing on engaging customers is important • Creating a compelling engagement point of contact 15.50 Harnessing the Power of new age influencers • Determining relevant tools to reach niche target audiences. • Looking at best practices in social media marketing • Social crowd-sourcing to gain customer intelligence. Ali Hussein , Head of Digital Media, MTV • Leverage influencer’s social networks to drive buzz around new products. Ali Hussein is Director – Digital Media Strategy & Marketing of VIACOM 18. Ali is responsible for the setup of Haris Munif, Regional Brand Marketing Manager- Mobile Devices, Samsung the Digital Media with Distribution on Internet and Mobile platforms & also the development of Interactive Electronics Ltd Television for the first time on Viacom 18 channels. He is known to have an in-depth understanding of consumer behavior and consumption patterns across the 3 screens i.e. mobile, online and cable. Ali is Haris currently works with Samsung Electronics as the brand marketing head for the telecommunications an evangelist of digital media and has developed mass & niche consumer strategies with a direction on group, where he is in charge of the entire marketing strategy & management for Mobile devices & services commercial opportunity & scale. Ali has uprooted a mind-shift from the traditional portal strategy into digital in the Gulf region. His previous experience with the global electronics giant include key product & marketing shows with 360 degree activation and also developed digital strategies for media brands across age segments roles based out of Samsung’s Middle East & Africa regional headquarters in Dubai, UAE. In 2009, Haris was (Nickelodeon, MTV & Colors). Ali has been awarded two ABBY Awards for the creative execution for Roadies relocated to the company’s global headquarters in South Korea to be part of a global taskforce charged Season 5. He has proved a multi-fold increase in his new initiatives in regional marketing strategies for shows with developing the global marketing strategies for key devices to successfully lead sales & brand growth in like Big Boss & Fear Factor for mass adoption on new media & has mastered digital version of television in the Middle East, Africa & South Asian regions. Prior to joining Samsung Haris held key brand management shows such as Roadies, Gang Next and his work on MTV application for touch phones with an excellent user positions within the telecom & FMCG industries. experience. Ali’s arena of creative powerhouse can be traced by his 5+years experience in marketing / BizDev in EU, SE Asia, Middle East and N. America markets. In his past assignments, Ali has played an important role in the construction of the mobile marketing and content distribution business for Hungama Mobile. He has also 16.30 Panel Discussion: an open dialogue among stakeholders in the Social worked with Hewlett Packard in research and development. As a person, Ali is a self starter and is able to work media environment in a high-flux environment. He has a passion for innovation and out of box thinking. • Examining how brands can better communicate to agencies what they want to achieve in the social media efforts 11.30 creating experiences through Social media vs creating Just a • Why some brands are hesitant to get into social media Platform • Do the benefits outweigh the risks? • Social media marketing as more than using digital tools • Why social media marketing is here to stay • Different approach to marketing and communication with customers Moderator: Donald Steel, Chief Communications Adviser, BBC • Case studies from the Middle East Akanksha Goel, Account Director , Socialize Invited Panellists: Haris Munif, Regional Brand Marketing Manager- Mobile Devices, Samsung Akanksha is a marketing futurist and the founder of Socialize, UAE’s first dedicated social media agency Electronics Ltd and training house, headquartered in Dubai.Before moving to Dubai, as the Marketing Director for the Sherazade group, she headed STUFF Magazine, a leading consumer technology publication as its Editor Sangeetha Sridhar, Business Content Consultant, Information Technology in Singapore. She has also consulted on special projects with the TATA Group and TAJ Hotels, across India. Authority of Oman Akanksha frequently speaks and conducts marketing trainings across Asia and the Middle East. Companies Akanksha Goel, Account Director, Socialize like the IronyHome, Samsung Electronics, Hewlett Packard, Life Insurance Co-operation of India, IIR and Malik Shiswati, Founder & General Manager, Arab Social Media Forum Swarovski have been some of the many clients she has worked closely with. Akanksha also helped organize South East Asia’s first Podcamp and was co-creator of the Digital Media Across Asia wiki. In her free time, she organises Tweet-ups and other networking events for entrepreneurs and conversation-starters in Dubai. 17.15 Day 1 Wrap up by chairperson fOrmulaTing EffEcTivE SOcial mEdia STraTEgiES 19.00 networking Dinner (by invitation only) 12.10 integrating Social media into traditional marketing strategy 21.00 End • How to successfully integrate social media with existing marketing efforts tel: +65 6376 3178 • Fax : +65 6271 9029 • email: sales@tun.sg • Online: www.tun.sg
    • ConfEREnCE Day 2 t u e s D ay, 1 f e b r ua r y 2011 08.00 Registration & Morning Coffee managing inTErnal STakEhOldErS fOr SOcial mEdia 08.45 chairperson’s Welcome back Remarks Yasser AlKharobi , Head of Corporate Marketing, Rotana Media 13.50 managing organizational expectations on Social media Deliverables • Examining what internal management expect from their social media marketing mOBilE aPPlicaTiOnS fOr SOcial mEdia investments • Why it’s important to match your goals and expectations 9.00 mobile applications and Social media • What social media marketing can and cannot achieve • Explaining the fundamentals of Mobile Application • Managing internal feedback and data • Examining the relation between Mobile Applications and Social Media Tina Di Cicco , Principal Consultant, Avaya Media • Creating Mobile Applications to compliment your Social Media Marketing efforts • Interactive session: Design your own mobile application SOcial mEdia fOr hr Prajay Gandhi , Business Director, One Among Many 14.30 unleashing web 2.0 in HR Prajay is the Business Director of ‘One Among Many’ (OAM). He is a graduate of dual disciplines, Computer Science and Business Administration. Prajay has 10years of combined experience in a variety of industries • Defining web 2.0 including IT, Telecommunication, Marketing & Advertising, Mobile VAS, CRM, and Social Media. Having worked • Analysing key deliverables of HR teams for success with some of the leading IT and Mobile/Telecom companies, Prajay gained good experience in IT, Digital, and • Insight into successful social media strategies Mobile solutions. • Communicating and collaborating using social media • Examining organisational policies for using social media Branding & mOnETizaTiOn • Sharing first hand success stories 9.40 How to create the Perfect you both online and offline • How HR will drive performance using social media • Creating Your Industry Expert Celebrity Status John McGrann , CEO, Drive Social Media • Gathering Your Tribe John has used his 20+ years IT and Oracle Project management experience, chartered management • Viral Visibility accountancy training, social media certification and undoubted people development skills to implement and drive business and systems performance on behalf of major organisations globally. He has consulted on • Making Products (Books, Videos, CD’s etc) a range of projects and support assignments for the UK government and international private sector clients • Monetizing Your Brand including: General Electric, Canon, Network Rail, Saudi Telecom and TUI. His main focus nowadays is social Dave Crane, CEO, The Life Designers media consultancy. John McGrann is a UK national & has lived in the UAE since April, 2010. Former BBC journalist & one of the freshest and highly requested motivational speaker/trainers in the market, 15.10 Networking Coffee Break Dave is an expert in social media and personal branding and has helped many companies and individuals to make record profits online and offline. He is an author, recording artist and one of the region’s top entertainers. undErSTanding ThE rOi fOr SOcial mEdia 10.20 Networking Coffee Break 15.40 Social media centric Panel • Status of Social Media - West Vs East cOmmunicaTiOnS fOr SOcial mEdia • Evolution of a social media user • Evolution of a social media marketer 10.50 managing the uncontrollable: integrated communications in the age of • ROI on social media : Social media - Understanding that ROI is media agnostic and differs from measuring social • Making sense of Social Media in Communications & digital • Social or not - It’s Media Relations - Metrics to determine transaction data through frequency, reach and yield • Being prepared is everything: Ready for the next crisis? • Do’s & Don’ts of Social Media Marketing - tried & tested formulas • Riding the wave: Leveraging Trends & Tools • Case study applications Lars Voedisch, Regional Head, Asia Pacific, Dow Jones & Company Rajiv Dingra, CEO, WATConsult Lars advises leading public relations and corporate communications professionals in Asia Pacific on media and Rajiv Dingra, Owner and CEO of WATMedia, leads a team of 30 young social media enthusiasts. Rajiv is a reputation management. More than 10 years experience in the areas of Strategic Communications, including prolific tech blogger and has been extremely well known face in the digital media and telecom space in India. Marketing, Public Relations, Brand Management, Journalism, as well as Knowledge and Change Management. He is on the jury of the Bees Awards (San Francisco) granting recognition to the best social media practices of A sought-after moderator and speaker on social media, public relations and communications. Currently with the year. WATBlog under Rajiv’s guidance was awarded the best blog of the year 2009 by exchange4media. Dow Jones, he leads the PR & Corporate Communications segment in Asia Pacific, looking after business in Rajiv has spoken at many social media events and is the chief lecturer for the social media course as well. excess of US$5 million across the region. This includes strategic development, thought leadership initiatives and key client advisory. a SuccESSful caSE STudy 11.30 the fundamentals of crisis communication – Have they changed in a 16.20 growing up Social: the infancy of Social media – a case study of the Social media World? first two years of online marketing at iHg Dfc •Examining how the growth of social media has changed crisis management • How it all started – why we chose to use social media as a tool •How social media can itself cause a crisis • Case studies from the past two years •Should companies be afraid of social media? • Success! •Outlining how the BBC is harnessing the power of social media in its communications • The pitfalls to beware of departments • Moving forward – what are the next steps or expectations for social media Donald Steel, Chief Communications Adviser, BBC Robert Singleton , Online Marketing Executive, InterContinental Hotels Group (IHG) Donald Steel was appointed the BBC’s Chief Communications Adviser in 2010. For the previous 11 years he properties Dubai Festival City was the BBC’s chief media spokesman and has handled some of the most challenging media stories of the last decade for the global broadcaster, from the murder of the BBC television presenter Jill Dando, an Irish Robert is the Online Marketing Executive for the InterContinental Hotels Group (IHG) properties in Dubai terrorist bomb attack on the Corporation’s Television Centre in West London, the Hutton Inquiry over the death Festival City; InterContinental, Crowne Plaza, InterContinental Residence Suites and the Al Badia Golf Club. of the government scientist Dr David Kelly – which led to the resignations of the BBC’s Chairman and Director- Two years ago, he created his own position after exploring the various forms of social media, and realising General to kidnappings and serious accidents. He is in demand as a speaker on reputation issues, in particular the marketing and communications potential they presented for the properties. He has since created online crisis management - recent and forthcoming engagements include the London School of Economics, Dubai, hubs on all major social media to engage a public following, creating a reputation for the hotels as ‘pioneers’ Singapore, Hong Kong, Skopje and Belgrade. He is a former radio presenter and producer and has held a wide in region in regards to social network marketing. variety of communications roles in the BBC. Last year, the newly created BBC Academy made him their first Associate Fellow. He was elected a Fellow of the Royal Society of Arts in 2009. lOOking inTO ThE fuTurE Of SOcial mEdia a PEEk inTO claSSifiEd advErTiSing induSTry 17.00 Panel Discussion: What is the future of social media? uSing SOcial mEdia • Examining future trends in Social Media • Recognizing opportunities for your brand 12.10 Reinventing classified advertising with Social media • What are some of the risk • Growth of Social Media in Classified Advertising • How can your brand utilize these opportunities • How Social Media is changing Classified Advertising Moderator: Donald Steel, Chief Communications Adviser, BBC • Opportunities for Classified Advertising in the Middle East Imad Lahad, Marketing & BD Director, Al Waseet International Invited Panellist: Imad is currently the marketing and business development director for Al Waseet International and has more Robert Singleton, Online Marketing Executive, InterContinental Hotels Group than 15 years of experience in marketing and social media. He is also a professional trainer and university Yasser AlKharobi , Head of Corporate Marketing, Rotana Media instructor in various marketing subjects. Currently, he is responsible for “Waseet’s” expansion strategy with the objective of reaching 100 Waseet Editions by 2012. Waseet is now published in 38 Editions, printing more than Prajay Gandhi, Business Director, One Among Many 6 Million weekly copies in 3 languages (Arabic, English, and Polish), and read by more than 22 Million readers in Rajiv Dingra, CEO, WATConsult 12 countries. He is also responsible for re-Structuring eWaseet Web portal and eCommerce platform 12.50 Networking Lunch 17.45 Day 2 Wrap up by chairperson & end of conference Day 2 tel: +65 6376 3178 • Fax : +65 6271 9029 • email: sales@tun.sg • Online: www.tun.sg
    • 3S Po stc bo ePa on o R SOcial mEdia nETwOrking wOrkShOP fe K a re a t nc b e e W L Ly a vErSuS TradiTiOnal nETwOrking or e ks hop s 2 february 2011, 8am-10.30am nd Registration start at 7.30am • Include Morning Coffee Refreshments Generally there is a belief that you should engage in one or the other. It’s the ‘old’ versus the ‘new’. But maybe in the future the best way is to engage neither social media networking nor traditional networking alone - but in ‘total networking’. The workshop examines the issues and a practical work in progress at BNI Middle East. Course outline key benefits of attending this Workshop • A review of the traditional networking model • Understanding social media and traditional networking • Social media networking – an overview. • Developing and delivering a ‘Total Networking’ strategy in a • Issues to be resolved integrating social media and traditional membership environment networking – breakout session. • Reviewing and revising a ‘Total Networking’ strategy for a work • A strategy for ‘Total Networking’ – for BNI Middle East. in progress project • ‘Total Networking’ in action at BNI Middle East. • The future for ‘Total Networking’ – breakout session. Conducted by Workshop leader John mcgrann, ceo, Drive Social media John has used his 20+ years IT and Oracle Project management experience, chartered management accountancy training, social media certification and undoubted people development skills to implement and drive business and systems performance on behalf of major organisations globally. He has consulted on a range of projects and support assignments for the UK government and international private sector clients including: General Electric, Canon, Network Rail, Saudi Telecom and TUI. His main focus nowadays is social media consultancy. John McGrann is a UK national & has lived in the UAE since April, 2010. wOrkShOP riSE Of nEw mEdia cOnvErgEncE – B SOcial mEdia 2nd february 2011, 10.45am-2pm Registration start at 10.15am • Include Networking Lunch Social media is changing the way consumers interact with businesses. The rise of social media in Gulf has been ‘staggering’ and will continue to grow. With hotels & airlines topping the social media circuit, every sector needs to get a grip on the same. The barriers to enter into the social media world are many as there’s so much to learn and understand. The world of social media is being shaped and reshaped every day, every minute. There are no perfect solutions to advertise within social media. So the key thing is to just try it - start small, make mistakes and learn from them. If you want to improve your customer service, sales, increase market positioning, brand promotion, etc Social Media is the unsurpassed way! Course outline key benefits of attending this Workshop • Introduction & Expectations • Get to know social media & all about the marketable world • Overview of Social Media & its current landscape from an expert’s eye • Evolution of the social media & challenges faced by businesses • Discover how social media has changed the marketing scenario • Learn Real Time & practical ideas you can apply to your business Social Media Marketing, Channels & Tools • Broaden your business network from interaction with • Evaluate the 4P’s of Marketing Mix likeminded individuals • Analyzing revenue generating models via various channels like • Discussing various famous case studies - their strategies on (Facebook, LinkedIn, Twitter, Blogs etc) different platforms • Strategies on boosting the penetration of social media in local & • Avail yourself to info graphics, articles & reports via email regional markets • The Big four apps : Youtube, Blogs ,Twitter & Facebook • Rise of Social networking, blogs & tweet ups • Practical session: Individual action plans – measurement • Evaluating Case Studies: National & International Conducted by Workshop leader Rajiv Dingra, ceo, Watmedia Private Limited Rajiv Dingra, Owner and CEO of WATMedia, leads a team of 30 young social media enthusiasts. Rajiv is a prolific tech blogger and has been extremely well known face in the digital media and telecom space in India. He is on the jury of the Bees Awards (San Francisco) granting recognition to the best social media practices of the year. WATBlog under Rajiv’s guidance was awarded the best blog of the year 2009 by exchange4media. Rajiv has spoken at many social media events and is the chief lecturer for the social media course as well. tel: +65 6376 3178 • Fax : +65 6271 9029 • email: sales@tun.sg • Online: www.tun.sg
    • 3S Po stc bo ePa on o R wOrkShOP criSiS cOmmunicaTiOnS fe K a re a t nc b e e W L Ly c wOrkShOP or e ks h op s 2 february 2011, 2.15pm-6pm nd Registration start at 1.45pm • Include Afternoon Coffee Refreshments In this fully interactive workshop, one of the UK’s leading reputation and crisis managers draws on his experience at the BBC to define the fundamental rules of crisis communications and the importance of the “Golden Hour” in a crisis. Then, armed with the rules, delegates are invited to work in teams in this fully interactive afternoon workshop to decide the internal and external communications in a fictitious, very challenging but enjoyable scenario. As the crisis develops, what decisions will you make to avoid lasting damage to the company’s reputation? How will you respond to the overwhelming demand from the media for answers? No previous crisis experience is necessary, but those with experience are invited to share ideas and learnings. Course outline Workshop activities • The 10 basic rules of crisis communication You’ll be working in small groups of delegates and each group will • The speed at which a crisis breaks represent the communications team of the fictitious company. At • How should companies organize themselves in an emergency? key stages of this fast moving exercise, we’ll pause and hear your • Preparing your team for a crisis decisions and learn from each other. As the crisis gains momentum, will the decisions you make have the results you hope for? • When to make a statement • Avoid the pitfalls of a crisis • Be alert to the dangers and possibilities of social media in crisis communications key benefits of attending this Workshop • Learn the fundamental principles of crisis communications • Increase self confidence in handling crisis and major issues • Learn how your company can prepare for a crisis and protect its reputation • Improve your strategic thinking in how you manage fast moving and complex communications issues Conducted by Workshop leader Donald Steel, chief communications adviser, bbc Donald Steel was appointed the BBC’s Chief Communications Adviser in 2010. For the previous 11 years he was the BBC’s chief media spokesman and has handled some of the most challenging media stories of the last decade for the global broadcaster, from the murder of the BBC television presenter Jill Dando, an Irish terrorist bomb attack on the Corporation’s Television Centre in West London, the Hutton Inquiry over the death of the government scientist Dr David Kelly – which led to the resignations of the BBC’s Chairman and Director-General to kidnappings and serious accidents. He is in demand as a speaker on reputation issues, in particular crisis management - recent and forthcoming engagements include the London School of Economics, Dubai, Singapore, Hong Kong, Skopje and Belgrade. He is a former radio presenter and producer and has held a wide variety of communications roles in the BBC. Last year, the newly created BBC Academy made him their first Associate Fellow. He was elected a Fellow of the Royal Society of Arts in 2009. invitation to solution Providers to sponsor/ exhibit About the orgAnizer Social Media Marketing is fast becoming an integral part of marketing aside from the traditional T.U.N International was formed with the objective channels. of truly understanding the needs of each individual organization’s training requirements. Our strength lies in our ability to listen to our clients, understand With a rapid adoption of Social Media, marketing practitioners are addressing the following to their unique business issues and assisting them to deliver the appropriate training solution based measure the effectiveness of their Social Media Campaigns: on the business challenges in the current market • Keeping abreast of the latest social media analytic tools; situation. • Customizing Social Media brand exposure Our vision is to be the No. 1 preferred training • Adopting the latest in social media platforms for faster customer tracking provider for all corporate companies by providing an innovative approach to your training requirements. We facilitate a training solution that is not only cost If your company provides relevant solutions and you would like to engage with the operators effective, but tailored to yield maximum benefits. to influence their decision making processes, please contact our sponsorship team about this We deeply value our working relationship with our platform and what you can do in these areas: clients and constantly dedicate ourselves to exceed your expectations of us. Besides customizing in- • Making your business case and matching the needs of marketing practitioners; house training solutions for corporate companies, • Securing critical face-time for your key BD representatives with the respective stakeholders in we also offer public courses and conferences in various industries. each business function; • Promoting & positioning your company in a targeted and focused setting. t.u.n in-house training Solutions Save up to 40% when you use T.U.N In house Training Solutions to customize in-house training programmes Get heard above the noises and contact Ms. Linda Teo for options to participate. for your organization. Tailor-made training courses, at tel: +65 6376 3178 • HP: +65 9743 4606 • fax: +65 6271 9029 • email: linda@tun.sg a venue of your choice and a time convenient to you and at a fraction of the cost. For more information on T.U.N In-house Training Solutions, please contact Ms. Linda Teo at +65 6376 3178 or email: linda@tun.sg tel: +65 6376 3178 • Fax : +65 6271 9029 • email: sales@tun.sg • Online: www.tun.sg
    • T.U.N International 16 Jalan Kilang Timor, Redhill Forum, #03-07 Singapore 159308 Tel: 65 6376 3175 Fax: 65 6271 9029 Register for goLD PacKage and attend the networking dinner for fRee! sOcial Media enterprise 2011 DUbaI, UaE 31 JaN- 2 FEb 2011 Event Code: SME11 4 Easy Ways to REgistER This label contains your priority booking code. To expedite registration, please do not remove label. If you have already received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were not available to T.U.N. International for dedupulication prior to mail drop. Phone : +65 9743 4606 earlY Bird teaM discOunt Fax : +65 6271 9029 register fOr 2 daYs cOnference & paY BY 31 dec 2010 tO enjOY earlY Bird savings plus attend One wOrkshOp fOr free! Email : linda@tun.sg grOup Of grOup Of grOup Of 3 Or MOre 5 Or MOre 7 Or MOre Online : www.tun.sg 5 Off % 7 Off % 10 Off % VEnuE & accommodation RESERVE A SPAcE now! q Yes! I/We Will attend Social Media Enterprise 2011, 31 Jan- 2 Feb 2011, q I would like to purchase the course documentation at SGD 500 per set payment Methods • Cheque/Bank Draft Made Payable To: T.U.N INTERNaTIONaL Redhill Forum, 16 Jalan Kilang Timor, #03- 07Singapore 159308 • Bank Transfer account Name : T.U.N INTERNaTIONaL Bank Name : OCBC Bank account No : 569-034796-001 Bank No : 7339 branch Code 569 Swift Code : OCBCSGSG Bank Address : 65 Chulia Street, OCBC Centre, Singapore 049513 *Please Quote Ref SEM11 and Invoice No. Hotel accommodation & travel costs are not included in the registration fee. A reduced corporate room rate has been arranged at the hotel for attendees at this conference. To take advantage of this special rate, please process the hotel room reservation form provided upon confirmation of your attendance. payment policy Full payment of course fee to be received by the stipulated date of training, failing which T.U.N INTERNATIONAL will exercise the right to refuse entry to the delegate. program change policy PAckAgES - fEE PER dElEgAtE (Please tick accordingly) T.U.N INTERNATIONAL reserves the right to replace or modify the advertised speakers/topics should there be circumstances beyond the control of the organizers before FEE pER DELEGATE EaRLy bIRD STaNDaRD the event. Any changes will be updated on our website as (Register & pay by 17 Jan 2011) RaTE soon as possible. (Register & pay after 17 Jan 2011) cancellations q platinum package ( 2 days Conference+3 Workshops) US$2799 USD3,099 If you are unable to attend the training course for which you have registered, you may send a substitute free of charge. q Gold package (2 Day Conference + 2 Workshops) US$2,499 US$2,799 If you cannot send a substitute or otherwise need to cancel your class registration, please provide written notice to us q Silver package (2 Day Conference + 1 Workshop) US$2,199 US$2,499 via e-mail at admin@tun.sg. Cancellation requests received by T.U.N INTERNATIONAL seven (7) days or more prior to q Standard package (2 Day Conference only) US$1,899 US$2,199 the course start date will receive full credit for use in another future course with no time limit. Credit is not available for q Workshop(s) only US$499 EaCh cancellation requests received by T.U.N INTERNATIONAL seven (7) or fewer days before the course start date. T.U.N q Networking Dinner ( 31 Jan 2011) US$75 INTERNATIONAL reserves the right to alter or change any part of the course. In the event T.U.N INTERNATIONAL q please tick which workshop(s) you will be joining: cancel a course due to inclement weather, or other events Workshop q a q b q C beyond our control, the fees will be credited to a future seminar of the registrants choice. Upon registration, the • Above fee includes refreshments, lunches & course materials registrant acknowledges that T.U.N INTERNATIONAL will • If you do not receive a confirmation from us within 1 business day of sending in your form kindly contact us to re-confirm your seat. not be held liable for any charges or fees incurred due to the cancellation of travel or accommodation reservations. T.U.N INTERNATIONAL - BIz REgIsTRATION NO 53128089J