Social Media Congress 2012


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Social Media Congress 2012

  1. 1. Social Media & Community Professional Acquisition Social Media Strategy i EARLY BIRD SPECIAL ONLY S$599* + GSTCONGRESS Register now and SAVE $400SERIES PLUS – Visit HR Summit & Save an Additional $100 2ND Annual Social Media Lionel TAN Congress 2012 Mandarin Aileen Markey, Regional Director2012 Mediab Orchard, Singapore | 14th June HR- Equity Partner Rajah & Tann LLP Madan NAGALDINNE Head of HR Asia Pacific  Lionel TAN‐ Partner, Rajah Tan LLP  FACEBOOK    Lionel TAN‐ Partner, Rajah Tan LLP        Aadil BANDUKWALA Andrew CHOW Mike Blanding Manager, School Relations Marie Petit- Manager of HR, Solidiance Social Media Strategist Talent Acquisition Social Media Advisor & Employee Engagement Marie PETIT & Managing Director Dell Ideamart (S) Pte Ltd Aileen MARKEY Intercontinental Director of HR Asia Hotels Group (IHG)   Solidiance Regional HR Director  Andrew CHOW‐ Social Media Strategist, Managing Director I Mediabrands Ltd.      Andrew CHOW‐ Social Media Strategist, Managing Director Ideamart Pte.    Ltd.   The 2nd Annual Social Media Congress is a highly engaging event covering the full scope   of how today’s workplace can best use and embrace social media. From talent strategies and     communications to the many legal ramifications affiliated with the use of social media, each   facet will be analysed via informative case studies, insightful panel discussions and interactive   workshops. Hear first-hand from social media experts along with esteemed HR, legal and communications professionals on how to tap the full potential and avoid the pitfalls of social media. Matthew HardmanMike Blanding is Manager, School relations & employee engagement for Senior Product ManagerIntercontinental hotels Group (IhG), looking after asia, Middle one-day congress and be better equipped to: VMware ASEAN & Attend this intensive east & africa. Inthis role, Mike oversees management traineepractical functions of social media in HR and Communications through real-life case India • Assess the programmes, internshipprogrammes, social media attraction channels, and employee engagement studiesacross the region. • Determine how social media can streamline your talent acquisition processes to attract the best talenta graduate from Cornell university’s School of hotel administration, Mike startedhis career with IhG as an intern • Hear from social media experts on how to roll out a quality social media policy by co-aligning during his undergraduate studies whicheventually led to a full-time role with the company. In his career with IhG, Mike with business goals and existing guidelineshas spent years working in distribution marketing, tactical marketing, and brand Madan NAGALDINNE, Head of HR for APAC, Facebomanagement and was instrumental in • Educate your staff on the legalities of utilising social media for employee personal use and the repositioning of the holiday Inn brandacross asia pacific. corporate actions   Madan NAGALDINNE, Head of HR for APAC, Facebook  • Identify and apply risk management strategies for social media platformsIn 2010, Mike made the transition into the world of human resources where heenjoys applying his marketing & branding expertise to media into core strategic HR and organisation functions   • Integrate social enhancing recruitmentmarketing efforts and building of the IhG employer brand. Who should attend? PLUS: Interactive panel discussion and   • CEOs/MDs/Presidents/ Line Managers practical workshop • V Ps/Directors/Heads/Managers/ Executives of: • What are HR’s major challenges in • Human Resources social media? • eveloping effective social media D • Talent Acquisition corporate usage policies • Employer Branding • In-House & Legal counsels • Employer Branding HR Goes Social • Communications Bring your smart • IT Staff phones, laptops and gadgets and participate * Early Bird savings end 1st June 2012 in a live workshop
  2. 2. 2ND Annual CONGRESS SERIES Social Media Congress 2012Topics Include:Social Media in the Workplace Panel Discussion• Transforming your organisation to embrace the Social Media and its Implications for HR: What are HR’s social era – defining HR’s role Major Challenges in Social Media?• How can and should HR change to embrace the • How does HR perceive social media? Is it widely power of social media? accepted or treated with apprehension?• Creating a unique advantage to your organisation • Multiple social media platforms and technology- on building an employee social experience which one suits your company best?• What are the pitfalls and success factors of social • How can you integrate social media in strategic HR media in HR? functions?• How can we best use social media to support HR • How does HR align social media with existing processes? company policies?Social Media’s Role in Talent Acquisition & Employer Hands-on Workshop: Developing Social Media CorporateBranding Usage Policy• Examine social media tools, simulations and virtual • Understand how to effectively devise, implement, world technologies which aim to expand talent and monitor social media policy pools and match jobs to candidates • Define the scope of usage policy• Explore how leading organisations are using these • Train and educate employees about technologies technologies in their HR practices and social media platforms• Analyse the pros and cons of social media tools and • Outline social media guidelines and utilise existing determine which approach suits your organisation policy and guidelines best• Develop employer branding strategies by tapping Employee Engagement and Effective Communication on social media Strategies in the Workplace• How can HR incorporate social media and virtual • Recognising social media as a source of rich technologies in their hiring practices? engagement opportunities to build communities of employeesLegal Perspectives: Critical Issues on Social Media and • How does social media increase employeeEmployment Rights engagement?• Using social media to promote the company’s • What are the key barriers that would slow adoption branding - employees and third party rights of social media-based employee engagement in• Determining ownership rights of social media your company? contents • What impact might social media have on the• Employer liability for employees’ acts of organisation of the future? infringement and vicarious liability • Encouraging open communication and collaboration• Potential legal claims by employees and how to in the workplace with social media platforms mitigate against such claims• Implementing effective social media policies: Targeting Gen Y recruits via social media channels: Identifying best practices effective internship and graduate programs.• Legal updates: Recent changes to the Evidence Act • Scoping the scene - Who is considered best practice and its impact on social media in using social media to recruit Gen Y?• What is the Data Protection Act and how will it • Growing your followers - How do I establish and affect utilisation of social media? grow a base of relevant followers? • Getting started - What do I need to know as IRisk Implications of Social Media in HR embark on this journey?• Identifying the potential risks and hazards social • Tips & tricks - What has IHG learned along the way? media pose for HR• Impacts on employee productivity, company branding and reputation• Determining mitigation and management strategies – best practice model• Case study: Terminations over misuse of social media and how to avoid the pitfalls
  3. 3. 2ND Annual CONGRESS SERIES Social Media Congress 2012Esteemed Speakers:FACEBOOK Ideamart (S) Pte LtdMadan NAGALDINNE Andrew CHOWHead of HR Asia Pacific Social Media Strategist & Managing DirectorMadan has had an outstanding career as a Human Resource Andrew Chow is a certified life coach, entrepreneur, speaker andprofessional spanning over 15 years. He has gained a progressively author in Singapore. Andrew has spoken in many conferences toglobal HR expertise. He currently leads the HR function for business leaders of South East Asia and civil servants in MiddleFacebook Asia. Prior to joining Facebook in early 2011, Madan East and North Africa region. His insights on Social Media Strategy,was the Director and Head of HR for for India and Media Management and Personal Branding have made him a choiceSingapore where he and his team helped scale Amazon’s India and selection for workshop leaders. Founded Ideamart in 1994, AndrewSingapore operations to over 5000 people and 4 development won the Spirit of Enterprise Award in 2008 and the Successfulcenters. Previously, he worked with KLA– Tencor, Milpitas as Entrepreneur Award in 2010. Andrew graduated from ThamesDirector HR and Tavant Technologies, Santa Clara as VP HR. Valley University and is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.VMware ASEAN & IndiaMatthew Hardman MediabrandsSenior Product Manager Aileen MARKEYMatthew Hardman joined VMware in 2011 and he is responsible Regional HR Directorfor developing the product go-to-market strategy for VMware’s An experienced HR professional, Aileen is currently the RegionalCloud Infrastructure and End User Computing solutions. In HR Director of Mediabrands, a global marketing agency and ahis role, he also drives the marketing strategy, messaging, part of Interpublic Group (NYSE: IPG), one of the world’s leadingpositioning, pricing, packaging, field enablement and evangelism organisations of advertising agencies and marketing servicesof these solutions. Matthew has over 15 years of experience in companies. Mediabrands enhances the communications offeringsoftware development and technology marketing across Small and performance across its network of media agencies includingBusiness through to Enterprise customer segments. Prior to Initiative, UM, MAGNA and a roster of Specialty Service Groups.joining VMware, Matthew spent 10 years in Microsoft marketing Prior to her role, Aileen was HR Leader, Group Leadership &a variety of technologies from the Windows operating system to Organisational Development at Wesfarmers Insurance and Field HRMicrosoft’s developer tools. Based in Singapore, Matthew enjoys Director, Consumer & Online at Microsoft. Aileen has also worked atspending time with his family, and if time allows, saving the AOL Time Warner as Recruitment in video games. Intercontinental Hotels Group (IHG)Dell- India Mike BlandingAadil BANDUKWALA Manager, School Relations & Employee EngagementTalent Acquisition Social Media Advisor Mike Blanding is Manager, School Relations & EmployeeAadil is a Social Media Professional with a proven background Engagement for Intercontinental Hotels Group (IHG), lookingin Talent Acquisition and Internet Media. He is part of the Global after Asia, Middle East & Africa. In this role, Mike overseesTalent Acquisition Social Media Strategy team responsible management trainee programmes, internship programmes,for crafting and executing the Talent Acquisition Social Media social media attraction channels, and employee engagementstrategy in India. Being very active on social media platforms, across the region. A graduate from Cornell University’s SchoolAadil supports Dell’s presence online to effectively communicate of Hotel Administration, Mike started his career with IHG asDell’s Employment Brand as well as increase overall application an intern during his undergraduate studies which eventuallyrate and hires from social media. Recently, SHRM India ranked led to a full-time role with the company. In his career with IHG,Aadil as one of India’s Top 10 Most Influential People in Human Mike has spent years working in distribution marketing, tacticalResources on Social Media. He has also been featured in marketing, and brand management and was instrumental inmagazines like People Matters and portals like the repositioning of the Holiday Inn brand across Asia Pacific. In 2010, Mike made the transition into the world of HumanRajah & Tann LLP- Singapore Resources where he enjoys applying his marketing & brandingLionel TAN expertise to enhancing recruitment marketing efforts andEquity Partner building of the IHG employer brand.Lionel started out his career in law as a Deputy PublicProsecutor and concurrently held the appointment of Assistant SolidianceDirector of the Computer Information & Systems Department Marie PETITof the Attorney-General’s Chambers. Since joining private Director of HR Asiapractice he has been involved in various high profile commercial With over 10 years of HR experience in an array of differentand criminal litigation cases and has advised clients on a wide countries, Marie has worked in Europe, Africa, and Asia for globalspectrum of commercial and criminal matters. He has a keen companies as well as SMEs. Her experience is focused on securinginterest in the field of Information Technology Law, with special talent for the organization and building in-house HR systems toemphasis on the developing area of litigation practice in the enable personal and company growth. Marie is an accomplishedInformation Technology arena. He has been involved in cases human resources executive with proven experience in policy anddealing with Internet defamation, Internet fraud, on-line security procedure, recruiting and hiring practices, personnel development,breaches, trade secrets and misappropriation of confidential legal compliance issues, managerial support, union negotiationsinformation, telecommunication regulatory issues and software and labour relations. Currently as Head of HR for Solidiance,implementation and website development disputes. Lionel also Marie is devoted to working side-by-side with clients to outpaceadvises on the developing area of Competition Law in Singapore. the competition, close gaps in growth and deliver breakthroughs in performance and profitability. Solidiance’s Asia focus provides clients with a better understanding of intrinsic regional issues.
  4. 4. 2ND Annual CONGRESS SERIES Social Media Congress 2012 Registration includes: presentations, luncheons, networking Order Form sessions, refreshments and delegate pack » Mode of Payment Please reserve _______ seat(s) at “2nd Annual Social Media Congress” on Wednesday, 14th June 2012 at Mandarin Orchard, Hotel Singapore. Upon Invoice Cheque: Enclosed is our cheque for S$ payable to Key Media Pte Ltd., and mailed to 121 Telok Ayer Street, #02-01, Singapore 068590 Early Bird Special: S$599 + GST (For registration and payment received by 1st June 2012) Credit Card: I authorize Key Media to debit my: Conference Fee: S$999 + GST (For registration and payment VISA MASTER CARD AMEX received after 1st June 2012) Additional S$100 off for HR Summit 2012 Visitors – Not Total amount payable: transferable Additional 10% off for group bookings of 3-5 delegates Credit Card Number: Additional 20% off for group bookings of 6 or more delegates Expiry Date: / » Delegate 1 CVV Number: Name Name On Card: Position » Billing Details Email Company » Delegate 2 Main Contact Nature of Business Name Address Position Billing Address Email Tel Fax » Delegate 3 Email Name TERMS & CONDITIONS: The organisers reserve the right in unforeseen circumstances to change the content of any published particulars Position without liability. Payment must be received prior to the event. Early bird discounts not applicable to Service Providers. All cancellations must be Email received in writing 28 days prior to the event or 100% cancellation fee applies. In the event that a registered attendee fails to attend, 100% of the event fee remains due. Substitute delegate(s) are welcome with » Delegate 4 10 working days prior notice. Name Signature CODE: WEB Position Email Contact Tariq Tel: (65) 6423 4631 Email: Fax: (65) 6423 4632 Website: Participating organisations:   Another event organised by: Supported By:   hrm