Social Media 101 For Business 2.0 in Singapore

Social Media?  Understanding Social Media is like Teenagers trying to understand love.  Everyone wants it, tried something about it but nobody really know the commitment.

Social Media  Online conversation from any content generated by people using different tools or media.  Communication via social media is “many to many”.  It is a fundamental shift in the way we communicate.  The stake holders involved in such conversation can be your customers, donors, volunteers, employees, investors, critics, fans, competitors or anyone who has internet access and has an opinion  Social media is not a strategy or a tactic – it’s simply a channel.

Tools and more Tools!

Why should my business care about Social Media?

Just how fast is Social Media Growth?

Singapore (5,000,000) 1 out of 4 on Facebook = 1,300,000 (Apr 2010)

In America (400,000,000) 3 out of 4 are on Social Media = 300,000,000

In the World 2 out of 3 are on Social Media = 5,000,000,000

More than 13 hours of video uploaded per minute.

500 years to watch all videos (2010 – 2510)

15,000,000 Articles (78% not in English)

5,000,000,000 70% of people on earth has a photo in Flickr

1400% growth from Jan – Feb 09

If If FACEBOOK is a Country, It will be the 3rd largest Country In the World (after China & India)

Youngsters Spend Time on Social Media than Reading your Email

Social Media not only Change the Rules of Communication…

Social Media Best Friend? or your Worst Nightmare?

New Media Wave Surfing? Swimming? Sinking?

Food & Beverages Consultancy Fashion Education Hospitality Retail Info Technology Property Automobile Entertainment Healthcare Recreation

Distribution Strategy OR Book Blog

Intellectual Property Management OR Publishing Sharing

Merchandising OR CD / Songs / MP3 Podcasting

Customer Feedback OR Forum Discussion Social networking Site

Business Networking OR Using Linkedin & Plaxo, etc Joining Business Clubs / Groups To create your own groups

Business Meetings OR Conference Calls Instant Group Messaging

Knowledge Management OR Conference Slideshare

Goodwill / Referral Program ? OR Word of Mouth & Client Testimony Comments / Rating / Poll

Loyalty Program OR Client Fans

Tele-Marketing OR Cold Calls Adding Friends

Email Marketing OR Broadcasting or Blasting Mass Invite or Open ID Log in

Mass Marketing OR Customised SMS Micro Blogging (twitter)

Online Marketing OR Search Engine Optimization Semantic Web

Integrated Marketing OR Marketing Campaign Conversational Marketing

Web Strategy OR Hit Rate ? Google Analytics

Business Intelligence OR Monitoring ? Google Alert

Business Alliance OR Information System Application Programming Interface Strategic Alliance (Yahoo Update, Facebook Connect)

Corporate Learning OR Conferences/Seminars Webinar

Management Development OR Harvard Business School Scribd

Responsiveness OR Periodic Update Instant Update (Newsletter) (Really Simple Syndication (RSS) Feed)

Mass Media Relations OR Press Release Social Media Press Room

Corporate Website OR Corporate Portal Corporate Website (Open ID, Facebook Connect, Mass Invite, Mobile-enabled)

NOW! Let’s take the S.M.R.T. Social Media-Ready Time!

Many are in there!

Your Customers are there !

Your Partners/Associates are there !

Your Competitors are there !

Just use what you need

Social Media Case Study for Personal & Professional Branding

Name : Ideas Andrew Almost 3000 friends Fan of 25 Pages Members of over 200 groups Own Group with over 1200 members Over 800 pictures

Http://ideasandrew.podomatic.com 45 days old 180 min of podcast • Radio Interviews • Webcast Interview 15 episodes 50 downloads 22 more episodes or 22min more to be loaded after Jun 10

Name : Ideas Andrew 40 presentations Over 300 download Over 5000 views

Name : Ideas Andrew Over 25 Videos • News Coverage • Talks Show / Seminars • Award Ceremony • Interviews Almost 2500 Channels views Over 43000 video views Have watched almost 10,000 videos

Name : Ideas Andrew Over 500 connections - 65,200 connections (2nd degree ) - 4,229,300 connections (3rd degree) 12 Recommendations Members of over 25 groups Own Group with over 50 members Profile 100% updated

Name : Ideas Andrew Over 6500pictures - 23500 views - 1300 friends - 13 collections - 157 albums (sets)

www.andrewchow.sg

www.beulah.sg Founded: 2006 Sep Category : Religion Objective : Christian networking Profiles : 1600 Events : 300 Friendships : 37,500

www.romancingspore.com Founded : 2007 Jan Category : Social Objective : Friendship Profiles : 6600 Events : 400 Personal Messages : 500,000

www.tableforsix.sg Founded : 2009 Jan Category : Personalized Dating Objective : For likeminded singles who Looks forward to a life long relationship Profiles : 730 Table For Six : Over 120

www.superideamart.com Founded : 2009 Aug Category : Business Objective : Exchange Ideas & Alliance Profiles : 225 Friendships : 2,200

One last Question! When was the last time you search for your name on ?

Andrew Chow Managing Director, IDEAMART (S) PTE LTD Spirit of Enterprise Award 2008 Successful Entrepreneur Award 2010

http://www.juanmarketing.com	43
http://www.slideshare.net	33
http://www.ideamart.com.sg	28
http://visiblmedia.com	9
http://michael-nall.blogspot.com	9
http://thebizcats.posterous.com	1
http://andrewchow.sg	1
http://www.digitalmkt.info	1

Social Media 101 For Business 2.0 in Singapore

by Andrew Chow on Sep 01, 2009

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Social Media 101 For Business 2.0 in Singapore — Presentation Transcript