Social Media 101 For Business 2.0

Social Media 101for Business 2.0

Social Media?
Understanding Social Media is like Teenagers trying to understand love.
Everyone wants it, tried something about it but nobody really know the commitment.

Social Media 101
Management of different information via different online platform reaching out to different target audience through building different social networksand maintaining different multi-lateral communication
Management – sharing, publishing, discussion
Information – text, pictures, video, presentation, sound, gossip, rating, polls results, etc
Platform – Live Feed, Micro blog, Social games, virtual world
Social Network – Vertical, Horizontal, interest, industry.
Communication – Users becomes content provider, Broadcaster needs to offer instant feedback.

Why shouldmy business careabout Social Media?

Singapore (4,700,000)
1 out of 7onFacebook
=
680,000

In America (400,000,000)
3 out of 4 are on Social Media
=
300,000,000

In the World
2 out of 3 are on Social Media
=
5,000,000,000

Youngsters Spend Time on Social Media thanReading your Email

Social Medianot onlyChange the Rules of Communication…

… the Art of War
Social Media changes …

Power of Publishers and Broadcaster s
are moving towards
The Traditional Audience

Social MediaBest Friend?or yourWorst Nightmare?

Just how fast isSocial Media Growth?

More than 13 hours of video uploaded per minute.

450 years to watch all videos(2009 – 2459)

13,000,000Articles

4,000,000,000
55% of people on earth
has a photo in Flickr

1400% growth from Jan – Feb 09

If
If FACEBOOK is a Country,
It will be the 8th largest Country
In the World

Normal
To
NEW NORMAL
Multimedia
To
NEW MEDIA

New Media WaveSurfing? Swimming? Sinking?

Leverage of Social Media

Food & Beverages
Consultancy
Fashion
Education
Hospitality
Property
Retail
Info Technology
Automobile
Recreation
Healthcare
Entertainment

Distribution Strategy
Blog
Book

Intellectual Property Management
Sharing
Publishing

Merchandising
Podcasting
CD / Songs / MP3

Customer Feedback
Social networking Site
Forum Discussion

Business Networking
Using Linkedin& Plaxo, etc
To create your own groups
Joining Business Clubs / Groups

Business Meetings
Instant Group Messaging
Conference Calls

Knowledge Management
Slideshare
Conference

Goodwill / Referral Program ?
Word of Mouth & Client Testimony
Comments / Rating / Poll

Loyalty Program
Fans
Client

Tele-Marketing
Cold Calls
Adding Friends

Email Marketing
Mass Invite or Open ID Log in
Broadcasting or Blasting

Mass Marketing
Micro Blogging
Customised SMS

Online Marketing
Semantic Web
Search Engine Optimization

Integrated Marketing
Conversational Marketing
Marketing Campaign

Web Strategy
Google Analytics
Hit Rate ?

Business Intelligence
Google Alert
Monitoring ?

Business Alliance
Application Programming Interface
(Yahoo Update, Facebook Connect)
Information System
Strategic Alliance

Corporate Learning
Webinar
Conferences/Seminars

Management Development
Scribd
Harvard Business School

Responsiveness
Instant Update
(Live Feed)
Periodic Update
(Newsletter)

Mass Media Relations
Social Media Press Room
Press Release

Corporate Image
Corporate Portal
Corporate Website

NOW!
Let’s take the S.M.R.T.
Social Media-Ready Time!

Many are in there!

Your Customers are there !

Your Partners/Associates are there !

Your Competitors are there !

Just use what you need

Social Media Case Study forPersonal & Professional Branding

Name : Ideas Andrew
Almost 2500 friends
Fan of 25 Pages
Members of over 200 groups
Own Group with over 1000 members
Over 800 pictures

Http://ideasandrew.podomatic.com
45 days old
180 min of podcast

Radio Interviews
Webcast Interview

10 episodes
50 downloads

Name : Ideas Andrew
20 presentations
Over 200 download

Name : Ideas Andrew
Over 20 Videos

News Coverage
Talks Show / Seminars
Award Ceremony
Interviews

Almost 1600 Channels views
Over 15000 video views
Have watched almost 10,000 videos

Name : Ideas Andrew
About 270 connections
- 31,000 connections (2nd degree )
- 2,444,200 connections (3rd degree)
7 Recommendations
Members of over 20 groups
Own Group with over 40 members
Profile 100% updated

www.andrewchow.sg

Business 1.0 = Connect & Communicate
Business 2.0 = Create & Celebrate

www.beulah.sg
Founded: 2006 Sep
Category : Religion
Objective : Christian networking
Profiles : 1420
Events : 300
Friendships : 35,000

www.romancingspore.com
Founded : 2007 Jan
Category : Social
Objective : Friendship
Profiles : 6300
Events : 400
Personal Messages : 250,000

www.tableforsix.sg
Founded : 2009 Jan
Category : Personalized Dating
Objective : For likeminded singles who
Looks forward to a life long relationship
Profiles : 473
Table For Six : Over 100

www.superideamart.com
Founded : 2009 Aug
Category : Business
Objective : Exchange Ideas & Alliance
Profiles : 220
Friendships : 1, 500

One last Question!
When was the last time you search for your name on
?