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Romancing the media for Coaching Business
 

Romancing the media for Coaching Business

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This is a presentation to International Coaching Federation (ICF), Singapore Chapter on 28 May 2012

This is a presentation to International Coaching Federation (ICF), Singapore Chapter on 28 May 2012

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    Romancing the media for Coaching Business Romancing the media for Coaching Business Presentation Transcript

    • Romancing the Media for Coaching BusinessHow coaches can create a buzz in the media
    • Andrew Chow  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education : Thames Valley University, UK  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Spirit of Service 2012  Certification : NLP Practitioner & Certified Life Coach  Forte  Life Coaching  Public Relations Strategy  Social Media Strategy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - SingaporeMedia Publicity for Coaches
    • Agenda Understanding Publicity Overview of Singapore Radio 938live programs How to propose a series of Talk Shows on Radio? How to become a regular guest? How to leverage on media publicity for future marketing? Media Publicity for Coaches
    • IceBreakers What kind of News Maker? YOU What will this be? Media Publicity for Coaches
    • Understanding PublicityMedia Publicity for Coaches
    • Which programs on Singapore Radio are suitable for you?Radio 938live (only Talk Show Radio in Singapore)
    • Expert ViewsMedia Publicity for Coaches
    • Daily MotivationalMedia Publicity for Coaches
    • Group InteractiveMedia Publicity for Coaches
    • ConversationalMedia Publicity for Coaches
    • Business NuggetsMedia Publicity for Coaches
    • How to Propose a series of Talk Shows/Interviews
    • Prepare all the Questions for your HostMedia Publicity for Coaches
    • Prepare 2 versions of answers: Short & LongMedia Publicity for Coaches
    • Leverage on current hot topics (link to your forte)Media Publicity for Coaches
    • Be a Regular Guest!How to get invited back on radio over and over again
    • Remember the host’s Professional Interest Michael Podolinsky Refer other coaches to radio host (form a Team of 3)Media Publicity for Coaches
    • Remember the host’s Professional Interest  Recommended other great guests to their showsMedia Publicity for Coaches
    • Mention other topics of interest in the conversationMedia Publicity for Coaches
    • Make your pitch only at the very endMedia Publicity for Coaches
    • After the interview, fulfill all promises made on air quicklyMedia Publicity for Coaches
    • How to leverage on media publicity for marketing?
    • Share on Social Media  Slideshare : Powerpoint  Podcast : Radio  Youtube : TV  Blog : transcript of interviewMedia Publicity for Coaches
    • Spin it on other Mass Media  Send info to other media for new pitches  Follow the format and record your own versionMedia Publicity for Coaches
    • Questions & Answers