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Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management
 

Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management

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    Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content ManagementProviding Stakeholders and Public Users with Relevant and Timely Information through Online Content Management Presentation Transcript

    • Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management Andrew Chow
    • Profile Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008 Education  Thames Valley University, UK Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010 Certification  NLP Practitioner & Certified Life Coach Forte  PR Strategic Counsel, Implementation & Monitoring  Social Media Strategy  Brand Management Consultancy  Personal Branding Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore
    • Social Media Contacts Social Networking  Facebook - http://www.facebook.com/#!/AndrewChowKokWah  Plaxo http://ideasandrew.myplaxo.com/  Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing  Flickr Collection - http://www.flickr.com/photos/ideasandrew/  Youtube Channel - http://www.youtube.com/user/ideasandrew  Slideshare - http://www.slideshare.net/ideasandrew  Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging  Twitter - http://twitter.com/Ideasandrew  Wordpress – www.andrewchow.sg
    • Content Online Content Management System Building Social Network as Inner Circle Response Strategy Map
    • Online Content Management System 10 essential features
    • #1 : Core functionality
    • #2 : The Editor
    • #3 : Managing assets
    • #4 : Search Freshness – How often does the search engine index your site? This is especially important if your site changes regularly. Completeness – Does it index the entire content of each page? What about attached files such as PDFs, Word documents, Excel and Powerpoint? Speed – Some search engines can take an age to return results. This is especially common on large sites. Scope – Can you limit the scope of search to a particular section of the site or refine search results once returned? Ranking – How does the search engine determine the ranking of results? Can this be customized either by the website owner or by the user? Customization – Can you control how results are returned and customize the design?
    • #5 : Customization
    • #6 : User interaction
    • #7 : Roles and permissions
    • #8 : Versioning
    • #9 : Multiple site support
    • #10 : Multi-Language support
    • Features are an important part of the CMSselection process, but they are not everything. It is also important to consider issues like licensing, support, accessibility, security & training . Conclusion
    • Building Social Network Building your inner circle
    • Building your Social Network 10 Questions to Ask
    • #1 - Will the interface be familiar to my users?
    • #2 - How extensive can user profiles be?
    • #3 - Does the system tap intodirectory tools and other enterprise applications?
    • #4 - What level of security does it offer?
    • #5 - What kinds of monitoring tools are available?
    • #6 - Does the system meet all of our collaboration requirements?
    • #7 - Does the system offer file-sharing capabilities?
    • #8 - What kind of group capabilities are available?
    • #9 – Is there an app for that?
    • #10 – What mobile capabilities?Desktop Mobile
    • Response Strategy Map
    • Response Strategy Map 10 Critical Success Factors
    • #1 – Device a Game Plan Know what you are doing, visualize where you are going
    • #2 – Know your fan/followers well YOU They will speak up for you IF you have a crisis
    • #3 – Able to turn Negative comments into Positive ones The Art of Persuasion applies
    • #4 – Ensure organizational approach You cannot do everything alone, it’s everyone’s job!
    • #5 – Be Honest and Open The People may know more than you do
    • #6 – Listen > Talk It’s the best way to engage the people
    • #7 – Be Personable, Not Personal Being Professional isn’t enough
    • #8 – Share > Sell People do not share what you sell, until they buy what you share
    • #9 – Be Proactive, Start Now Don’t wait until you have a campaign to launch
    • #10 – Experiment with different responses You seldom get it right the first time
    • Thank You & Let’s Chat!