Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content ManagementPresentation Transcript
Providing Stakeholders and Public Users with Relevant and Timely Information through Online Content Management Andrew Chow
Profile Founded Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008 Education Thames Valley University, UK Business Awards STB Business Award – Most Innovative Marketing Initiative award 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010 Certification NLP Practitioner & Certified Life Coach Forte PR Strategic Counsel, Implementation & Monitoring Social Media Strategy Brand Management Consultancy Personal Branding Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified Asia Professional Speakers - Singapore
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Content Online Content Management System Building Social Network as Inner Circle Response Strategy Map
Online Content Management System 10 essential features
#1 : Core functionality
#2 : The Editor
#3 : Managing assets
#4 : Search Freshness – How often does the search engine index your site? This is especially important if your site changes regularly. Completeness – Does it index the entire content of each page? What about attached files such as PDFs, Word documents, Excel and Powerpoint? Speed – Some search engines can take an age to return results. This is especially common on large sites. Scope – Can you limit the scope of search to a particular section of the site or refine search results once returned? Ranking – How does the search engine determine the ranking of results? Can this be customized either by the website owner or by the user? Customization – Can you control how results are returned and customize the design?
#5 : Customization
#6 : User interaction
#7 : Roles and permissions
#8 : Versioning
#9 : Multiple site support
#10 : Multi-Language support
Features are an important part of the CMSselection process, but they are not everything. It is also important to consider issues like licensing, support, accessibility, security & training . Conclusion
Building Social Network Building your inner circle
Building your Social Network 10 Questions to Ask
#1 - Will the interface be familiar to my users?
#2 - How extensive can user profiles be?
#3 - Does the system tap intodirectory tools and other enterprise applications?
#4 - What level of security does it offer?
#5 - What kinds of monitoring tools are available?
#6 - Does the system meet all of our collaboration requirements?
#7 - Does the system offer file-sharing capabilities?
#8 - What kind of group capabilities are available?
#9 – Is there an app for that?
#10 – What mobile capabilities?Desktop Mobile
Response Strategy Map
Response Strategy Map 10 Critical Success Factors
#1 – Device a Game Plan Know what you are doing, visualize where you are going
#2 – Know your fan/followers well YOU They will speak up for you IF you have a crisis
#3 – Able to turn Negative comments into Positive ones The Art of Persuasion applies
#4 – Ensure organizational approach You cannot do everything alone, it’s everyone’s job!
#5 – Be Honest and Open The People may know more than you do
#6 – Listen > Talk It’s the best way to engage the people
#7 – Be Personable, Not Personal Being Professional isn’t enough
#8 – Share > Sell People do not share what you sell, until they buy what you share
#9 – Be Proactive, Start Now Don’t wait until you have a campaign to launch
#10 – Experiment with different responses You seldom get it right the first time