Personal Branding - YOU 2.0 on Social Media

Personal BrandingYOU 2.0 on Social Media

What is Personal Branding Personal branding is the Process of how we Market Ourselves to others.

It’s not about Achieving Excellence.It’s about Communicating Excellence

do I need personal branding?

Andrew @ 2005• Only 50 friends on Friendster and Plaxo• Google : no mention of “Andrew Chow‘” for first 5 pages• Never once invited to speak• Not a single interview from the media• Networking once in 3 months• 100 name cards takes a year to deplete

Andrew @ 2011• 4500 friends on Facebook• Company blog ranked top 500 site in Singapore by Alexa.com• Recognised Thought Leader on Social Media Strategy and Relationship• Accumulated over 10,000 profiles from 3 social portals• Invited to speak in Asia and as far in Dubai, UAE• Interviewed over 150 times on local and regional media in 5 years• Won multiple business awards

• 4 out of 10 links on 1st page of Google ‘Andrew Chow”

Personal Branding Road Map• Who are you?• What do you do?• Why are you so unique?

Personal Branding Journey Person (Profile) Prize Portal (award) (networking) People’ Personal Partners (Charity) Branding Publicity Public (Media) Speaking Publication (Book)

The real YOU on Social Media =New Media + Mass Media

Reward• I seldom have to sell.• My credibility is almost never questioned.• People look forward to working with me or my company• Others do the marketing for me. (word of mouth)

Fundamentals• Commit to doing it consistently.• Focus on what makes you special.• Demonstrate Thought Leadership (think of yourself as a publisher for your customers/people you want to emulate).• Get on platforms which makes it viral.

How can Social Media help my Personal Branding?

#1 - Create your Profiles indifferent Social Media platforms

- 4500 friends -1600 fans

-43 Recommendations-100% complete

Over 14000 FollowersListed over 280 categories

www.andrewchow.sg

What do I blog about?

#2 – Network any time, any where!

Desktop Mobile

www.beulah.sgFounded: 2006 SepCategory : ReligionObjective : Religious networkingProfiles : 1750Events : 300Friendships : 40,500

www.romancingspore.com Founded : 2007 Jan Category : Social Objective : Friendship Profiles : 7700 Events : 400 Personal Messages : 500,000

Founded : 2009 Janwww.tableforsix.sg Category : Personalized Dating Objective : For likeminded singles who Looks forward to a life long relationship Profiles : 1480 Table For Six : Over 120

Web 2.0 More accessible More user friendly More viral More relevant

#3 – Work with the right partners

Over 9,000 pictures- 50,000 views- 1,500 friends- 16 collections- 170 albums (sets)

#4 – Speak ….. for free!

Over 95 presentationsOver 1900 downloadOver 95000 views

#5 – Write a E-book!

Http://ideasandrew.podomatic.com600 min of podcast • Radio Interviews • Webcast Interview45 episodes1000 downloads

#6 – Make friends with the Media!

Magazines

Newspaper

Local and Foreign TV Channels

News Wire Agencies

Over 85000 views

#7 – Serve those in Need (Charity)!

Sponsorship or Volunteerism

#7 – Serve Others (Charity)

• Mendaki Sense• Lutheran Community Care Services• Teen Challenge• Asia Women Welfare Association• Young Women Christian• Association Restroom Association of Singapore• SOS• Singapore Planned Parenthood• Renci Hospital• Student Care Services• Parkway Healthcare• Centre for Senior National• Volunteer Philantrophic Centre (NVPC)• B Well Methodist Group of Churches• National Kidney Foundation (NKF)• Percept Ministry• Singapore Association for Mental Health• Singapore After Care Association• St Andrew Community Hospital• Touch Young Arrows• WINGS• METTA• Buddha Tiger Relic Tooth• ISCOS

#8 – Claim Your Prize (award)!

Getting Recognition

Personal Branding Journey Person (Profile) Prize Portal (award) (networking) People’ Personal Partners (Charity) Branding Publicity Public (Media) Speaking Publication (Book)

Search “you” on Google now, Compare it with 6 months down the road.

Connect with AndrewB2B – www.ideamart.com.sgB2C – www.andrewchow.sg

http://www.andrewchow.sg	14365
http://www.ideamart.com.sg	118
http://paper.li	83
http://www.twylah.com	15
http://translate.googleusercontent.com	14
http://webcache.googleusercontent.com	9
http://twitter.com	3
http://us-w1.rockmelt.com	2
https://www.andrewchow.sg	2
http://a0.twimg.com	1
https://www.google.com	1
http://www.andrewchow.sg.	1
http://www.google.com	1

Personal Branding - YOU 2.0 on Social Media

by Andrew Chow on Jul 28, 2011

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Personal Branding - YOU 2.0 on Social Media — Presentation Transcript